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© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice New messaging and communication services opportunities Claude Florin, Multimedia Marketing Manager

New mobile messaging opportunities

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Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM • Driving the demand for other mobile data services • Allowing group communications with mobile and fixed terminals and richer content sharing • Examining other forms of PC to mobile IM • Assessing current and projected demand for messaging based m-commerce • Examining 3G, IMS and instant messaging directions www.iir-conferences.com/mimasia

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Page 1: New mobile messaging opportunities

© 2007 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

New messaging and communicationservices opportunities Claude Florin,Multimedia Marketing Manager

Page 2: New mobile messaging opportunities

2 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

New service opportunities :Enabling mobile communities

New lifestyles

Richer content sharing : video, picture, conferencing

New Infrastructure

IMS and Web 2.0

Multitasking mobile and web

New lifestyles

Group communications and social user experiences

Page 3: New mobile messaging opportunities

3 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007Source : C. Andersson et al., Ericsson consumer and enterprise Lab, Take Five segmentation; HP (video portal users)

28%

20%

11%

22%

19%47%31%

22%

Materialists

Achievers

Stability

M2

Instant gratification

Exploration

Pioneers

Traditionalists

Sociables

P2 P1

Statusseekers

Young Socials

Lasting benefits

Ambitious TechiesAdults

Status Seekers

A1

S1 M1

New lifestyles :Who are the early service adopters ?

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4 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters

Isabelle, an Achiever

Mark, a Pioneer

Nick, a Sociable

Three friends are looking for a place to organize a college reunion…

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5 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

Boost social communications

He sends a picture to Mark and Isabelle

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6 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters

… he replies with an instant message, asking for more information

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7 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters

Nick decides to get his friends on a call.

Mark is free …

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8 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters

Nick:

Nick: “I’m telling you, it’s perfect. Let me show you around.”

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9 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters

Back at her desk, she catches up on her PC to see what she missed :

Nick’s photo, Mark’s IM, their call and the video

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New services for today's lifestyles• Instant messaging, voice

&video conferencing and multimedia sharing

• One consistent experience• Nick, Mark and Isabelle

can…− Communicate to the

community or one on one− Multitask and switch services − Share with handsets and PCs

• Branded communities, increase usage, cross-selling of data services

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11 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

IMS and Web 2.0 InfrastructuresIMS brings …• Framework for IP multi-media• Session management control • Application server separated

from network

Web 2.0 brings …• Opening up mobile networks• Flexibility and innovation • IP-Web tools : service chaining

InstantGaming

InstantCalls

Instant Video sharing

InstantGroup calls

Instant Video Telephony

InstantMessaging Multimedia communication services

Page 12: New mobile messaging opportunities

12 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall Instant Communication Service Architecture

NMS / OSS

Billing

Customer Care

& Provisioning

Conferencing Server

User ProfileManagement

IM Server

Content Sharing

Group/CommunityManagement

Media Processing

OpenCall MRF

XML Document Mgt Server

OpenCall XDMS

Presence Server

Home Subscriber Server

OpenCall HSS

IMS Service enablers

User Interface

User Equipment

Content Sharing

Group Management

CommunicationControl

Presence

Identity Management

Device Management

Applications Management

IP

3G

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13 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall Instant Communication User clients

• Rich multimedia communication

• From any device

• Regardless of network

• Easy to use

Page 14: New mobile messaging opportunities

14 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall 3G Video / MRF Architecture

Authentication GreetingsDatabaseDirectorySQL LDAP RSA ACE HTTP

Application server

Notification server

Voice XML/ccXML browsers

Media processing / mixing

Call signaling

Service creation

• Call flows• Menu layouts

Media creation

• Text to .3gp• Flash to .3g

SMTP SMPP MM7

MMSSMSe-mail

2-3GNGN3G GW

SIP/RIP SIP/RTP ISUP-ISDN/E1

H.324M

HTTP

.3pg

Video Messaging, Portal, Conferencing

User Equipment

Media streaming

Applications

IT infrastructure

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HP OpenCall 3G Video / MRFContent sharing

Share a video with friends and comment while it plays

Browse personalized football clips using keywords

PocketSport : Frost & Sullivan, Most innovative application of the year, May 2007, Malaysia.

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HP OpenCall 3G Video / MRFContent interaction

Using a music service, Alice, a Materialist, can follow her favorite bands and get the inside scoop on special events.

She watches the latest music videos from Sugababes and then shops for tickets to their upcoming concert—with the push of a button she can be sure to get the best seats.

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User content

Marketing

Content discovery

On-line access

HP OpenCall 3G Video / MRFService interaction

Call completion Blogging & messaging

Contact Center Advertising

Music video Karaoke Sport

Conference Monitoring

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Handset Configuration

OMAprotocols

Services Interface

Subscriber Management

Device Management

Reporting

Configuration

SMS / IPGateway

SMSprotocolservices

Application Management

Administration

Subscribers / Groups

Devices / Capabilities

Packages / Settings

Logs, Events, History

Web Services

Web Services

OTA

Services

Management

Applications

NetworkDevices

HP’s device management Service architecture

2-3G

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Web service chaining

PCPhone Set-topPDADevice

Service Register

ContextRepository

SMS,

MM

S

Web Services

Insta

nt m

essa

ging

ServiceOrchestration

Vide

o str

eam

ing

Loca

tion

Con

fere

ncin

g

Pres

ence

XDM

S Bu

ddy

list

Serv

ice

cont

rol

Control Interface

Web service delivery platform

Network services

Customization of service chaining logic

Combine multiple individual services to deliver a user experience

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Web service example :Multimedia greeting card

Alice creates multimedia cards :

1. Select photo

2. Add audio : background music from the portal and/or voice recording

3. Friend ‘s phone

4. Schedule the card send-date

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User blogson portal Video on portal

Select newportal skin

Book tickets

Concert booking

Invite friends

Group listVideo notifications Location service

Impulse BuyPromotion

Generate calls, MMS

Personalized Portal

User Content Video share call

Web service directions :Integrate user experiences

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HP OpenCall new service infrastructure directions

User interfacesMultimedia; handset client development

ServicesManaged service operation; content business management; service launch and marketing

Subscriber managementDistributed subscriber management (HSS, HLR); User profiles, preferences; Communities; Location; Analytics

ContentMetadata, recommendation, search; advertising; music, video, ring-back

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HP OpenCall Instant CommunicationHP’s differences

•$9B revenue from communication, media & entertainment•10% of total HP revenue

Services Devices Enabled Network

Operations & Billing Infrastructure

HP Services Marketplace

HP iPAQs, Notebooks & Digital Entertainment

HP Service Delivery Platform, powered by OpenCall

HP Integrated Service Management, powered by OpenView

HP OpenCall HLR & HSS

Integrity & NonStop

Media Storage

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Thank you!