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PewInternet.org
Networked: The New Social Operating System …… and Organizational Operating System
Azi Lev-On Workshop – Tel AvivMarch 3, 2013Lee Rainie: Director, Pew Internet ProjectEmail: [email protected]: @Lrainie
The traits of networked information
• Pervasively generated• Pervasively consumed• Personal• Participatory / social• Linked• Continually edited• Multi-platformed
• Real-time / just-in-time
• Timeless / searchable
• Defined and structured by “algorithmic authority”
Digital Revolution 1: BroadbandInternet (85%)
June 2000
April 2001
March 2002
March 2003
April 2004
March 2005
March 2006
March 2007
April 2008
April 2009
May 2010
Aug 2011
Dec 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
Broadband at home
Dial-up at home
68%
3%
Networked creators and curators (among internet users)
• 69% are social networking site users• 59% share photos and videos
• 46% creators; 41% curators• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 16% use Twitter • 14% are bloggers• 18% (of smartphone owners) share their locations;
74% get location info and do location sharing
Impact on knowledge and organizations
• Rise of “fifth estate” of civic and community actors (including citizen “vigilantes”)
• More arguments• Harder to control organizational messages to
the public• Collapsed contexts of messaging
Divides
• Age• Income• Education• Rural / remoteness• Non-English• Disabled and chronically ill
Revolution 2: Mobile – 89% of adults51% smartphones / 31% tablets
321.7Total U.S. population:315.5 million
2012
Apps > 50% of adults
Series10%
10%
20%
30%
40%
50%
22%
29%
38%43%
Sept 2009 May 2010 August 2011 April 2012
% of cell owners who have downloaded apps
• Information becomes pervasive – a “third skin” • Attention zones change
– “Continuous partial attention”– Deep dives– Info snacking
• Real-time, just-in-time searches and availability change process of acquiring and using information– Spontaneous activities– Be “ready for your closeup”
• Augmented reality highlights the merger of data world and real world
Impact on knowledge and organizations
2005 2006 2007 2008 2009 2010 2011 20120%
20%
40%
60%
80%
100%
9%
49%
67%76%
86% 87% 92%
7%8%
25%
48%
61%68% 73%
6%4%
11%
25%
47%49% 57%
1%7%
13%
26%
29%38%
18-29 30-49 50-64 65+
Digital Revolution 3Social networking – 59% of all adults
% of internet users
• Composition and character of people’s social networks change AND they become important channels of learning and influence
• Self-learning and DIY learning are elevated• Amateur experts sit aside credentialed experts• Organizations can become “helper nodes” in
people’s networks
Impact on knowledge and organizations
• New pathways into people’s attention zones• More people in your kitchen• More demands for transparency• Greater imperative and capacity to know what
your workers/customers think• More attempts at breaking and entering
Impact on knowledge and organizations
