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Things You Can Do With Social Media
Dan Slee, Walsall Council, March 2012.
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http://www.youtube.com/watch?v=A_RU5OCYYYw&feature=related
Shift happens...
When I was a kid….
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“Many of those institutions are so mismatched to the task at hand that most of them face a choice, at best, between radical restructure and outright collapse.”
- Clay Shirky, New York University (NYU) as a Distinguished Writer in Residence at the Arthur L. Carter Journalism Institute,
December 2011
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.”
- Adrian Short, web developer
We’ve been here before...
We’ve been here before...
We’ve been here before...
We’ve been here before...
We’ve been here before...
441 Share the sweets
441
441
442 Social media is SOCIAL!
442 Social media is SOCIAL!
443 Help make sure there’s a low barrier to entry
444 Icelandic Constitution Facebook
445 Facebook
Coca Colahttps://www.facebook.com/#!/cocacola?__adt=2&__att=iframe
Victoria & Albert museum https://www.facebook.com/cocacola?__adt=2&__att=iframe#!/victoriaandalbertmuseum
Example:
Example:
446 Twitter
447 Stage a campaign
447 Stage a campaign
#nccourday
Routine is interesting
xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
Afterwards, do a highlights package...
448 Be engaging
448 Be engaging
Share others content...994
4410 Be engaging
CrisisComms
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Case study: riots
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Use Flickr (you don’t have to be a photographer!)
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114411Stage a Flickr meet
114412Have A Photostream
379,000 in 10 months
114412Museum groups on Flickrhttp://www.flickr.com/search/groups/?w=all&q=museums,Black Country Museums on Flickrhttp://www.flickr.com/photos/blackcountrymuseums/
Moma – making the audience going a social thing http://www.flickr.com/groups/themuseumofmodernart/
114413
Take the rebuttal online
Respect bloggers...9144
60 a day
6,000 a day
4,000 a month1,000 Facebook
likes
A hyperlocal case study:Fire in Selly Oak
Five hours later...
Four hours later...
Wikipedia9154
The Alchemist in Search of the Philosopher's Stone, by Joseph Wright, 1771
Derby Museum and Art Gallery
GLAM Derby project
164
http://pinterest.com/
Wolves parkieshttp://pinterest.com/wolvesparkies/
9174
Publish Open Data
Dud
184
Infographics
(and data visualisation)
194
Go to unconferences
204
Audioboo
http://audioboo.fm/boos/721044-first-day-at-work
The permissions
bit
6 golden rules of social media
Be consistent - Encourage constructive criticism and deliberation.
Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively.
Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if
this is just an acknowledgement. Be integrated - Wherever possible, align online participation with other
offline communications. Be a reponsible officer - Remember that you are an ambassador for
the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of
defamation apply. Be connected – Remember you are part of a team. Feedback activity to
communications and use them as a source of advice.
Purdah
Creative Commons creditsSweets: http://flic.kr/p/92Ra8X
Stop sign: http://flic.kr/p/6NRMpCChains: http://flic.kr/p/9QLD1Z
Flooding: http://flic.kr/p/9abd1KSwimming: http://flic.kr/p/73c31x
Tim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg
