Mymain aim is to raise awareness in young people of how their
current lifestyle can affect global warming and climate change.
Likewise, my aim is also to encourage young people to examine their
current lifestyle and how they might make changes by acknowledging
and informing them about using less energy.
My other aims are to make a change and alert teenagers from the
serious consequences of global warming which are natural disasters,
the levels of sea rise causing tsunamis, extreme dryness causes
fire, animals and human beings will be unlikely to survive in these
weather conditions.
Through small and easy ways of saving the world well keep the
earth a better and unpolluted place to live for all of us as
members of the planet earth.
However, my main aim and message is to persuade teenagers to
save energy. Hereby, we will burn less fossil fuels.
Campaign strategies, lines of appeal, research results,
locations and technologies I intend to use.
3.
The main message to my target audience is to make teenagers
aware of how their current lifestyle can affect global warming and
climate change and that it is essential to make these changes.
The message is also for young people to examine their current
lifestyle and how they can substitute their habits into beneficial
addictions for everyone and everything benefits.
Basically, inform teenagers that if they are being careless and
irresponsible, global warming will have a massive impact on the
earth and we, as individuals, will suffer from natural, unstoppable
and unbeatable disasters.
4.
My second idea is, basically, about a young female
characterthat is playing around on her laptop, at the beginning,
doing unnecessary things which automatically wastes lots of energy.
The charger of her laptop is on, the lights are on in daylight and
the TV is on in her living room. The female character looks
completely careless and immature.
She doesnt feel responsible to turn off all these electrical
appliances as she knows that it is all wasting a large amount
ofenergy in one household.
As she is busy doing things on social networking websites the
laptop suddenly yawns and shuts down. This shocks the character.
After that, she starts to get stressed and tries to turn on her
laptop but it wont turn on. She types and tapes on her keyboard a
few times but it wont work.
Then, she leaves the laptop and walks off to the living room.
In the hall way, Im going to be using a Point Of View shot to
create a sense of realism.
As she enters, the living the TV is already on with an
appealing song for my target audience on the background as she
enters the roomand when the character comes closer she can see that
the TV is starting to get blurry and yawns just like her laptop.
Again, the TV shuts down, immediately after yawning.For the
yawning, Im going to use SFX.
Finally, the character tries to turn on the TV but it wont work
either.
The Voice Over is going to be a female voice who first yawns
and says Give us a break turn us off!.
At the very end, will be, then, I will include my pack shot
which contains my logo and slogan.
The turning off of the electrical supplies connotes that one
day there will be no energy supplies left to provide every single
householdwith enough energy and, most importantly, the more we use
the warmer the earth becomes cause far more serious problems than
expected.
The idea 5. ELECTRICAL TOOLS 6.
From my questionnaire results, Ive identified that the highest
campaign strategy preferred by 15-19 years old ishumour ,
therefore, I am going to use for my second idea humour.
However, to create humor I have also decided to use surrealism
because humour and surrealism can be effectively used together to
make an appealing, light hearted and hysterical advert.
My Campaign StrategiesHumourSurrealism 7.
What my advert has that appeals to my target audience?
In my advert I will target teenagers aged 15-19 as the audience
that I will be directly aiming my aims and messages to.
My advert will contain young teenage characters, location will
take place in settings where teenagers are most likely to spend
their time (e.g. at home), the customs they will wear are the
casual wear of teenagers which is jeans, T-shirts etc.This is very
important as my character wont have that extra ordinary or unusual
dress codes.
I will be also using conventional teenage props. For example, a
laptop or a LED TV which are the best sources to attract teenagers
attention.
Their hobbies as teenagers are often shopping, partying,
sporting, dancing, buying all the current technological resources
available to us like phones, laptops, TVs and many more.
Interestingly, adverts often choose teenagers as their target
audience because they are easy to target, theyre the future
generation, theyre opportunistic and many people want them because
of their cognitive abilities and theyre young, nave and an exciting
age group.
Target audience 8.
Why choosing humour?
Humour could be a way to not to scare people but rather
persuade them to choose optimistic, moral and positive
decisions.Sometimes humour is a way to make an advert memorial in
the mind of its viewers particularly young people as they like
watching TV.
Secondly, humour is most appealing to my target audience as it
consists of laughter and happiness which everyone wants. People
tend to talk more about humour tactics used in adverts rather than
shock, fearful or guilttactics.
Contrastingly,global warming has a ratherdepressing , tensed
and seriousside to it.Whereas, humour relaxes and makes people
thinks about what steps to take to save the world.
9.
Ive decided the location for my advert to be in a domestic
setting because these are the places teenagers are most likely to
be present at and they could easily reflect on my ideas about
saving energy or recycling in a comfortable but informal
settings.
This is also an efficient way to convey the message that saving
energy or recycling could be done in easy and quick ways on a daily
basis in locations such as at home, at collage or at school.
THE LOCATIONS OR SETTING 10.
Fascinatingly, I want to create my advert through Imovie as its
the most effective way to create my advert.
However, first I will be filming all the important scenes to
produce a 30 seconds advert.Then, on Imovie I will be organizing
and dragging all the video clips in the right timeline.
Following that I will be, then, adding non-diegetic and
diegetic soundtracks like SFX.However, for me the most important
part of making this advert is filming and editing. My slogan will
be Be responsible , make a change with bold dark green letters. And
the logo will look like a bulb inside a square with the background
of lime green.
How I would like to create my advert? 11. My questionnaire
results As you can see from the graph on your left hand side that
the bigger the number of populationGrowth the more fossil fuels
will be burned in need for everyone to survive,
efficiently.However, this will mean that the more fossil fuels we
burnthe hotterthe earths atmosphere becomes making the earththe
warmestplace to be. As a result, destroying everything
alive.Quantitative and qualitative data will give us more
scientifically fact and figures about global warming. Therefore,
there will be no disbelievers on the fact that global warming do
actually exits. 12.
First of all, these facts and figures are from my questionnaire
results which contained quantitative data.
However, Young people dont want to be overloaded with
information that they dont know anything about.Instead, simple,
unforgettable and straight forward key points/ statistics about
global warming topics could be more interesting and relevant for
them.
My target audience wants easy and quick ways of making a change
to global warming. For instance, providing advise on switching off
light when its not been used, or unplugging plugs.
Interestingly enough, a majority of people only believein
global warming due to scientific reasons or explanations. For
example, through knowledge and the media people are aware of some
of the consequences of global warming.
7 out of 12 students aged 15-19 year olds who volunteered in
the survey, use the bus more often than walking or cycling to
travel to their school, college or work. This astonishing amount
reflects a whole society in Wandsworth Borough who may be using
public transport more than walking or cycling.
Furthermore, 25% pupils do always shut off & unplug
electricity. But, 75% dont always shut off & unplug electrical
equipments.
This percentages clearly indicates that not a lot of young
people take global warming as their main priority or paramount.
From reading between the lines of my questionnaire results, its
suggests that young people conveys this message of dont have time
for such things
Or many of young people are in denial, meaning, that they dont
believe it is ever going to happen to them. These are some of the
quotations young people state, Its just waste of time, lifes too
short why bother, were going to die anyways.
Interestingly enough,60% of 15-19 year old pupils responded
self importance and pride tobe used for my campaign strategy.
FACTS & FIGURES ABOUT MY QUESTIONNAIRE RESUTLS 13.
