creating a digital portal for the South African music industry towards 2020.

Technology trends

Max Rover:

•Research•Strategy•Support

For the digital landscape

Unpacking the Argument

Why would we want to do this?What type of music would we want to archive?Can we do it?

What are the barriers to such a project?Who is the WE that we’re talking about?

History of portals

Used to be the central place to go to.Yahoo, AOL, Google? News24, Dmoz

User Generated vs EditorialPortals exist as destinationsContent wants to be freeDigital content can sit anywherePortal structure broke down

The New Portals

FacebookGoogle ReaderiGoogleMyspaceNetvibesDigg

User GeneratedVery niche focused.Outsourced content

Personal

Future of portals

Let’s build Constellations – not destinationsThrough:

Social ObjectsAPI DevelopmentPersonal dashboards

Is there space for portals in the futurewhen everyone has their own portal?

Music portals in South Africa

SpeakerboxOvertoneEntertainment AfricaRhythm Music StoreTunegum

UGC mix with Editorial

What should we be building then?Something that

leverages the API’s availableis social and allows sharingallows for greater distributionprotects the artist.offers a new opportunity for artists

Some examplesLast.fmMyspaceBandCentral

Benefits•International exposure•Distribution•Eyeballs•Management•Services

Conclusions anddiscussion points

•Who is running this?

•The market is frenetic

•It’s not a technical problem

•UGC vs Editorial?

•What value is being offered?

For More Information:

Twitter: @MaxRoverBlog: www.maxrover.co.za/blog/Website: www.maxrover.co.za/Email: contact@maxrover.co.za