Mobile Apps Development for China

Copyright Palapple (Hong Kong) Limited 2015 | 1 www.palapple.com

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Mobile Apps Development for ChinaMobile Apps Development for China

Peter ChoiPalapple (Hong Kong) Limitedwww.palapple.com


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• China mobile market at a glance• Introduction to China app stores• Mobile Apps Design for China• Mobile Apps Development Life Cycle• Best Practices for China apps development• O2O and Online Payment• Case Studies: successful apps in China• Cross Platform Mobile Apps Development• Promotion and Marketing• Reporting and Analytics


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In China…


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360APP分发行业报告新增应用环比增长 23.79%•目前，安卓市场中的应用主要分为软件应用和游戏应用。在新增应用中，软件仍保持较高比例，游戏新增比重正在逐步扩大，带动了整体应用数量的增长。报告显示， 2014年 Q1 新增游戏占新增应用近三成。这主要源于在游戏应用下载中，中长尾应用仍然较多， IP 作用日益凸显。•优质 IP 拥有一定的用户基础，在产品推广前期导量效果明显。 2014 年各大游戏商开始着力于引进优质 IP ，纷纷发布优质 IP 产品。据统计，在游戏下载排行 TOP100 的游戏中，有30% 的游戏使用 IP ，而在排名前 100 的角色扮演类游戏中，古代名著 IP 占比过半，主要题材包括三国、水浒、西游等。例如《放开那三国》、《吞噬星空》、《全民水浒》、《我去西游》等游戏。•此外，在新增应用中，软件类应用一直保持较高比例，仍是促进应用市场增长的主力军。生活、娱乐类应用的用户需求逐渐增大，壁纸主题、影音图像、生活地图占据了每月新增的软件类应用前三甲 ;在 3 月影音图像类应用更是呈现爆发式增长，占软件类新增应用 24.15% 。•(http://game.people.com.cn/n/2014/0505/c48622-24977471.html )

http://game.people.com.cn/n/2014/0505/c48622-24977471.html


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中國的流動互聯網革命•中國智能手機市場的商品化主要由低成本的國產智能手機所帶動，這個情況在農村地區尤為明顯。現時，內地的流動電話滲透率已接近 100%，手機遊戲、電子商務增加及全新的流動付款方式成為透過互聯網賺取收益的主要途徑。

•WeChat 在中國擁有六億名用戶 (以及一億名海外用戶 ) ，其他地區確實難以取得如此龐大的用戶數目。借助WeChat的優勢，騰訊應能超越其個人電腦互聯網用戶市場的佳績，並受惠於流動互聯網興起的全新消費者行為模式。

•https://www.fidelity.com.hk/static/pdf/investor/zh/market-commentary/market_201404c.pdf

https://www.fidelity.com.hk/static/pdf/investor/zh/market-commentary/market_201404c.pdf



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中国互联网络发展状况统计报告

•http://www.cnnic.cn/hlwfzyj/hlwxzbg/201502/P020150203551802054676.pdf

http://www.cnnic.cn/hlwfzyj/hlwxzbg/201502/P020150203551802054676.pdf


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2014 年上半年手机网民增速为 5.4% ，下半年为 5.6% ，增速未出现明显增长，手机网民即将进入平稳增长阶段。一方面，移动电话的普及率已基本达到饱和，根据工信部发布的《通信业主要指标完成情况》显示， 2014 年全年移动电话普及率由 90.8% 升至年底的 94.5% ，上升空间逐渐缩窄即时通信的基础地位进一步稳固即时通信作为第一大上网应用，在网民中的使用率继续上升，达到 90.6% 。 2014 年，手机端即时通信使用也一直保持着稳步增长的趋势。截至 2014 年 12 月，手机即时通信使用率为 91.2% ，较 2013 年底提升了 5.1 个百分点。手机即时通信由于其随身、随时、拥有社交属性和可以提供用户位置的特点，自身定位逐渐从以前单一的通信工具演变成支付、游戏、 O2O 等高附加值业务的用户入口，以其庞大的用户基数为其他服务提供了巨大的潜在商业价值。手机旅行预订进入爆发增长期2014 年，中国网民手机商务应用发展大爆发，手机网购、手机支付、手机银行等手机商务应用用户年增长分别为 63.5%， 73.2% 和 69.2% ，远超其他手机应用增长幅度。而长期处于低位的手机旅行预订， 2014 年用户年增长达到 194.6% ，是增长最为快速的移动商务类应用。随着我国国民休闲体系的形成，手机旅行预订发展已经进入新阶段。


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互联网理财热度消减、规模稳定截至 2014 年 12 月，购买过网络理财产品的网民规模达到 7849 万，较 2014 年 6 月增长 1465 万人。在网民中使用率为 12.1% ，较 2014 年 6 月使用率增长 2 个百分点。由于收益率下滑和中国股市回暖带来的分流作用，互联网理财已基本结束了其用户规模爆发式增长的态势，增速开始放缓，同时新产品扩容速度也有所放慢。


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2014 Mobile Internet Development Conferencehttp://it.people.com.cn/GB/119390/118340/119250/385794/index.html http://2014cmadc.iimedia.cn/

MDCC 2015 http://mdcc.csdn.net/

http://it.people.com.cn/GB/119390/118340/119250/385794/index.html

http://2014cmadc.iimedia.cn/

http://mdcc.csdn.net/


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• Roles and Responsibilities of a Mobile App Project TeamTeam Member Roles and Responsibilities

Project Manager Coordination and communication

Information Architect Compiling user requirements and an overall planning

User Experience (UX) Designer Transforming features into interaction flows

User Interface (UI) Designer Realizing the UX plan into affective looks and feels

Developer Front and back end program logic

Content Specialist Editor and copywriting, including rich media content

QA Tester Coordinating testing including functional and usability tests

Server Administrator Setting up testing and production environments, as well as monitoring usage and traffic


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• Mobile app is a small and portable solution, interfacing with human frequently and closely.

• Switching barrier is very low• The app has to work, be quick and

responsive and have better good-looking interface.

• The design process must start with identifying user needs

• Ensure the core objective is justified and sound

• Testing starts from visual


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Source: http://mashable.com/2013/10/30/ux-myths/?utm_cid=mash-com-fb-main-link


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• Concept and Requirement analysis– Research and brainstorming for ideas.– Assess if there’s a clear local / national need for

such solution and perform competitor analysis– Assess if native mobile app is the best solution– Come up with the final concept of the user

requirement and technical feasible issue.


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• Visual Design Fundamentals• Characteristics for different mobile platforms• Mobile UI Design Principles• Best Practices in Mobile UI Design


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• Mobile Design Patterns– Timelines, sidebars, splash screens, popovers etc.– Reference to the common UI elements from well-

known applications– iPhone and Android carry different design patterns,

driven by and leading to different user behaviors– References:

• http://www.mobile-patterns.com/iphone/recently-added• http://mobiledesignpatterngallery.com/mobile-patterns.php• http://inspired-ui.com/• http://pttrns.com/

http://www.mobile-patterns.com/iphone/recently-added

http://mobiledesignpatterngallery.com/mobile-patterns.php

http://inspired-ui.com/

http://pttrns.com/


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• Responsive Design– Web design approach aimed at crafting sites to

provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

• Fluid grid concept, floatable blocks or size in percentage

• Flexible images with variable sizes• Server side component to detect mobile queries,

rendering light-weight response to reduce network usage


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The Good:

• Clear theme color• High color contrast• Consistent with offline

branding• Separation of text and

graphics• Remove excessive aqua style• App series style design


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The Bad:

• Too complicate• Insufficient color contrast• Wrong visual elements

positioning• Visual element spacing and

margins• Inconsistent style• Metaphors may jeopardize

uniqueness and make the icon less memorizable


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• Single theme color is recommended to assist in branding and create an emotional impression with users.


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By observation:Red, Orange, Pink, Light Green more widely used


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Hong Kong and mainland chinese sees color and typography in very different perspectives.


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• Flat design advocates simplicity, clarity and honesty, which reduces shadows, gradient and materials textures. It is an opposition to skeuomorphic design approach which advocates 3D and texture look and feel


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• http://www.google.com/design/• https://developer.android.com/preview/material/index.ht

ml• Set of design principles from Google aims to create a

unified experience across platforms and screen sizes• Compatible to concepts of flat and responsible design• Emphasis placed on motion, transition, typography,

imagery etc.• Specifically for Android L (Lollipop)

http://www.google.com/design/

https://developer.android.com/preview/material/index.html

https://developer.android.com/preview/material/index.html


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Sample on the left demonstrates a consistent use of gradient and shadows.

Speculation: “Design by Committee” leads to a lack of design focus.


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• User experience improvement• San Francisco system font• https://developer.apple.com/videos/wwdc/2015/

https://developer.apple.com/videos/wwdc/2015/


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Adopted flat design styles with mainland chinese user behavior


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• UI Design Paradigms– Controls should look tappable (finger tip size)– App structure should be clean and easy to navigate– User feedback should be subtle, but clear

• Universal apps should run well on tablets– Mold the UI to be tablet compatible– Adapt art to screen size

• Subtle Animation to Communicate– Use animation consistently throughout an app– Screen transition matching logical expectations


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References•http://bjango.com/articles/appdesignworkflow/?utm_source=buffer&utm_campaign=Buffer&utm_content=buffer84db7&utm_medium=

twitter

http://bjango.com/articles/appdesignworkflow/?utm_source=buffer&utm_campaign=Buffer&utm_content=buffer84db7&utm_medium=twitter





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• What is User Experience Design• Differences between UI and UX Design• Human Interface Principles for UX Design• Best Practices in UX Design


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User experience design (UXD or UED) is any aspects of a user's experience with a given system, including the interface, graphics, industrial design, physical interaction, and the manual. In most cases, User Experience Design fully encompasses traditional Human-Computer Interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.


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• User centric design, putting users’ demand and expectation as the objective of mobile design

• It is the process that requires constant monitoring, iteration and evolution

• Good opportunity to integrate business goals and marketing tactics into the product

• Can be coordinated by UX designer, but requires teams’ collective input to achieve optimal results


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Instagram: the billion dollar UX


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• UI Visual design represents the aesthetics or “look and feel” of the front end of any user interface.

• UX involves a broader scope of study and analysis including information architecture, interaction, usability and accessibility.


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• User input– Comfort first approach– How do we hold the device? (eg. left/right hand,

one hand / both hands)– Keyboard auto focus, bring up the correct

keyboard type (english / number etc.)– In most cases, use checkbox / selection menu to

minimize typing


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Source: www.lukew.com/touch/


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• 原則一、換位思考。站在用戶的立場去體會用戶的感受，以用戶的身份去理解用戶的行為特點和差異。

• 原則二、簡潔。設計的簡潔類似於簡約，並不等同於簡單。• 原則三、讓用戶去做判斷，不要刻意的為用戶做決定• 原則四、更多的提示，幫助用戶瞭解工具。• 原則五、用戶的需求在不斷的變化，設計手段也需要經常更新。

• http://uedc.163.com/ 網易用戶體驗設計中心• http://cdc.tencent.com/ 騰訊用戶體驗設計• http://www.uxdaward.org/ 用戶體驗設計大賽

http://uedc.163.com/

http://cdc.tencent.com/

http://www.uxdaward.org/


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• References:– https://en.wikipedia.org/wiki/Human%E2%80%93computer_

interaction– http://developer.apple.com/library/ios/documentation/usere

xperience/conceptual/mobilehig/MobileHIG.pdf – http://developer.apple.com/library/ios/#documentation/user

experience/conceptual/mobilehig/Principles/Principles.html– http://developer.android.com/guide/practices/ui_guidelines/i

ndex.html– http://msdn.microsoft.com/en-us/library/windows/desktop/d

d834141.aspx

https://en.wikipedia.org/wiki/Human%E2%80%93computer_interaction

https://en.wikipedia.org/wiki/Human%E2%80%93computer_interaction

http://developer.apple.com/library/ios/#documentation/userexperience/conceptual/mobilehig/Principles/Principles.html




http://developer.android.com/guide/practices/ui_guidelines/index.html

http://developer.android.com/guide/practices/ui_guidelines/index.html

http://msdn.microsoft.com/en-us/library/windows/desktop/dd834141.aspx

http://msdn.microsoft.com/en-us/library/windows/desktop/dd834141.aspx


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• Needs and Requirements• Specifications• Information Architecture• Interaction Design• Visual Design (UI)• Usability Test• Analytics


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• Needs and Requirements– Abstract, big picture goals

• Target user population and demographics• Conduct user research• Focus on problem


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• Specifications– What the product is, in one line– List of key features with priorities– Match solutions with problems– Compare with competitors, what is missing in the

market


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• Information Architecture– Structure diagram (similar to sitemap)

• A display of all key pages with hierarchical relations


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• Interactions Design– User flows between the pages

• Process flowchart• Wireframe sketches• Paper prototypes• Clickable prototypes


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• Wireframe– Show the UI skeleton of the app– Low fidelity: quick mock-up, easy to produce (eg.

rough sketches on whiteboard)– High fidelity: with higher level of details and

discussions over screen transitions and animation (eg. Paper / clickable prototypes)

– Common tools: gomockingbird, axure, MockFlow, LucidChart

https://gomockingbird.com/

http://www.axure.com/

http://www.mockflow.com/

https://www.lucidchart.com/


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• Paper prototyping– Throwaway prototyping– Traditional, but widely adopted in the industry

due to its ease of establishment. It facilitates team communication and visualizes the concept at an early stage of development

– The first step in rapid prototyping


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• Clickable prototypes– Mock up all screens with brief designs and inter

screen linkages– Show the flow instead of individual UI– High fidelity and easy communication with

management and customers– Common tool: popapp.in , solidifyapp

http://solidifyapp.com/


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• Visual Design– Mere beauty is not enough– Good visual designs convey a nice first

impression to the users.– Have direct impact to branding and marketing

exertions– As detail as a button clicking effect, animation of

progress bar etc. may influence the feeling of users.


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• Usability Test– can start from low fidelity, be conducted at paper

prototype stage– Screen recorder: record user interaction as well as

their facial expression when using the app• Magitest can work with mobile app• UX Recorder can work with mobile web and

clickable prototypes (eg. Solidifyapp)– Using a sled. The thing you use to mount a camera

onto your mobile device in a usability testing session. To capture and record the finger gestures during the test.

http://magitest.com/

http://www.uxrecorder.com/


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Screen Recorder Sled


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• Usability Test (Con’t)– Ensure testing context and environment close to

the reality• Testers’ own devices• On and off network environment• Crowded public place

– Interview testers with appropriate questions


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• Constraints of mobile– Network latency– Input mechanism– Memory– Computational power– Battery life– Screen size


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• Reduce power-hungry device function: GPS, camera, accelerometer and other sensors, turn off functions when they are no longer required.

• Avoid waking the smartphone regularly to check the server for updates, new content, mail and messages, or to report back on user activity or location.

• Reduce rich-media advertisement, which typically consumes >1% of users’ data plan

• Verify all push notification to be necessary• Apps that don’t behave will end up consuming the data

allowance, potentially leading to costly bills, when the user reach the data limit/cap, and particularly when the user is roaming.


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中国移动 3G：　　•现阶段网速：中国移动的 TD-SCDMA 目前已经全面升级HSDPA可以获得更高的下载速度 ,目前测试的结果是连接速度可达 2Mb/s, 根据地方不同,下载速度在 80KB/s 。　　•理论网速：现阶段中国移动 TD-SCDMA 速度理论可达 3.6Mbit/s（实际速度也可达 1～3Mbit/s）下行速度,上行速度也可达 384kbit/s 。　　中国电信 3G：　　•现阶段网速：根据目前中国电信北京公司开始的试商用体验测试数据显示 ,目前中国电信 CDMA2000 EV-DO实际下载网速在 150KB/s,峰值可达近 200KB/s 。　　•理论网速：中国电信 3G 网络基于 CDMA 2000 EV-DO Rev.A, 现阶段电信 CDMA EV-DO 网速理论可达 3.1Mbps下载、 1.8Mbps 上行数据业务速度。　　中国联通 3G：　　•现阶段网速：据国内媒体的测试数据 ,目前还没有开始试商用的中国联通 WCDMA 网络,下载速度可达 160KB/s,打开网页和播放在线视频的网速可达到 120KB/s

•“ 聯通的是速度最快的 ,電信的最穩定 ,因為電信是CDMA2000的網絡 .聯通覆蓋也不差啦 .速度是電信的 2倍以上 .移動是三者裏面最慢的 .•“理论上联通网速最快，平时使用能到 1m/s 不过不稳定， 3g 网络还是电信最好，能恒定再 500—600kb/s. 而且资费最便宜，流量送得多，开通流量也便宜，我那张129元套餐卡，啥都没开，算上他送的，每月能有 3个多 GSource: http://zhidao.baidu.com/

http://zhidao.baidu.com/


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http://mobile.163.com/special/00113CT3/517zifeihuizong.html

http://mobile.163.com/special/00113CT3/517zifeihuizong.html


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• Downsize the packets to be transferred back and forth the servers.– Compress and cropping images to minimal size– Remove unnecessary elements in XML / JSON

segments• Reduce the frequency of server connection.

Preferred local processing within the app and communicate with server in batch.

• Asynchronized upload, detect network traffic condition and upload multi-media content later.


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• Big battery killers: LTE, Wi-Fi, Bluetooth, Camera, Flashlight, GPS

• Close such instances whenever necessary• Resize the image file with properly resolution, beware to use

the high resolution pictures• Big photos / videos transfer will consume much power,

resize / optimize data file size before going through network• Performance tuning is required to limit the data stored in

cache. Long term storage can be achieved by local database or server-side storage (require network connection)

• Recommend package size <20MB


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• Auto expand and repositioning of visual elements


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Walkthrough screens


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Good: search suggest feature Bad: irrelevant search results


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• References– http://en.wikipedia.org/wiki/User_experience_design– http://en.wikipedia.org/wiki/User_interface_design– http://en.wikipedia.org/wiki/Human-computer_interaction– http://developer.apple.com/library/ios/#documentation/user

experience/conceptual/mobilehig/UEBestPractices/UEBestPractices.html

– http://developer.android.com/design/index.html– http://www.slideshare.net/ajkandy/an-introduction-to-ux-des

ign-testing– http://www.slideshare.net/AndroidDev/android-ui-design-tip

s– http://www.slideshare.net/livefront/responsive-design-7877

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http://developer.android.com/design/index.html







http://www.slideshare.net/livefront/responsive-design-7877412







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• 根據 iResearch的報告，中國 2013年的智能手機遊戲收入為 92億元人民幣，較 2012年增長近五倍，預料今年亦會上升一倍。該公司亦預期，手機遊戲佔網上遊戲市場總收入的比率，將由 2011年的 11.6%升至 20.6%，而個人電腦遊戲所佔比率將在期內由 76%下降至 65.5%。

• 阿里巴巴在消費者對消費者的市場 (透過附屬公司淘寶 ) 擁有主導地位，市場佔有率達 90%。即使中國約 80%的網民選擇在網上使用信用卡付款，但在淘寶購

物時卻傾向使用支付寶 (Alipay) (由阿里巴巴持有的第三方付款服務供應商 ) ，因為在淘寶出售的貨品大多價格偏低，顧客不願支付 1%的信用卡服務費。此外，淘寶的大部份賣家為小型企業，同樣不願意承擔 1%的額外成本。另一方面，支付寶擔當網上交易的託管帳戶角色，在證實買家已收取所購買的產品前，支付寶不會把貨款轉帳至賣家。這種功能亦是支付寶較信用卡受歡迎的主因。

• https://www.fidelity.com.hk/static/pdf/investor/zh/market-commentary/market_201404c.pdf




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• 手機支付宝 https://mobile.alipay.com/ – Owned by Alibaba, deeply integrated with Taobao– Charge by specific payment channels (credit

card, transfer, express withdrawal etc.)– Excel in micro-payment– Group coupons and tickets (eg. Movie or train

tickets)– Reminder on travel bookings

https://mobile.alipay.com/


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Battle of mobile payment•Aggressive integration with physical industries (嘀嘀出行 and 快的打車 )•Integration with traditional small amount payment (red packet)•O2O and short range payment (微支付）


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Between Hong Kong and China•PayDollar 傳款易 http://www.paydollar.com/tchi/china.html •UPOP 銀聯在線支付 http://www.sme.gig.hk/upop/ •八達通 x 支付宝 https://cshall.alipay.com/lab/help_detail.htm?help_id=395641

– Support NFC enabled devices

http://www.paydollar.com/tchi/china.html


http://www.sme.gig.hk/upop/

http://www.sme.gig.hk/upop/

https://cshall.alipay.com/lab/help_detail.htm?help_id=395641

https://cshall.alipay.com/lab/help_detail.htm?help_id=395641


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• 中国：滴滴占据着主导地位， Uber 则在滴滴的控制下寻求突破。 Uber CEO 卡拉尼克曾公开表示， Uber 中国只用了 8 个月时间就把市场份额从 1% 提高到了 35%，近期 Ube 中国也单独募集了 12 亿美金，估值达 80 亿美元左右；滴滴则融了 30 亿美金，估值为 Uber 中国的两倍， 186 亿美元。


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O2O Exercises in China•Substitution of traditional POS system•Make presences in multiple online store platforms (eg. Tmall， JD etc.)•Loyalty programme, debit card and delivery integration•App UX optimization•Flexibility in various discount calculation (eg. Different cities, different seasons, online and in-store discount merging etc.)


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Ultrasonic Communications•Using speakers and microphones to achieve device to device communication.•Human audible frequency range is approximately 20Hz to 20kHz. Mobile apps can generate sound beyond such range to make the signals inaudible.•Possible substitution of Bluetooth or NFC•Application: Indoor Positioning, Mobile Payment, Touchpoint marketing etc.


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• Mobile Payment– NFC– Paypal– Square

• Security Protection– Data encryption– Source scrambling


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• Bitcoin– Open source virtual currency– http://bitcoin.org/en/choose-your-wallet– https://bitpay.com/bitcoin-for-retail

https://bitpay.com/bitcoin-for-retail

https://bitpay.com/bitcoin-for-retail


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Bitcoin Transaction Platforms in China•https://vip.btcchina.com/ •https://www.btctrade.com/ •http://info.btc123.com/index_btcchina.php •http://www.bitcoin86.com/ •https://www.okcoin.com/ •https://www.huobi.com/

https://vip.btcchina.com/



https://www.btctrade.com/

https://www.btctrade.com/

http://info.btc123.com/index_btcchina.php

http://info.btc123.com/index_btcchina.php

http://www.bitcoin86.com/

http://www.bitcoin86.com/

https://www.okcoin.com/

https://www.okcoin.com/

https://www.huobi.com/

https://www.huobi.com/


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• http://www.diginforce.com/mine/ 比特幣大礦場• http://www.techbang.com/posts/19525-digital-mine-era-foreign-media-a-bitcoin-ore-factory-in-china

外國記者探秘中國東北比特幣工廠：員工猶如活在「礦場」！

http://www.diginforce.com/mine/

http://www.diginforce.com/mine/

http://www.techbang.com/posts/19525-digital-mine-era-foreign-media-a-bitcoin-ore-factory-in-china






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Source:http://venturebeat.com/2013/11/20/html5-vs-native-vs-hybrid-mobile-apps-3500-developers-say-all-three-please/#vb-gallery:1:862919

Reference:

http://baike.baidu.com/view/30156.htm https://mobile.alipay.com/index.htm http://www.paydollar.com/tchi/china.html http://wiki.mbalib.com/zh-tw/%E5%BE%AE%E4%BF%A1%E6%94%AF%E4%BB%98VS%E6%94%AF%E4%BB%98%E5%AE%9D - 微信支付 VS支付宝http://biz.21cbh.com/2014/3-1/wMMDA0MTlfMTA4MTMwMA.html - 电商派争夺零售派：传统百货扎堆试水 O2Ohttp://wenku.baidu.com/view/d60983de4693daef5ef73dd5.html - 2013年互联网金融移动支付行业分析报告http://wenku.baidu.com/view/d084b4eb856a561252d36fa0.html - 中国移动支付市场 2009 年度深度分析研究报告

http://baike.baidu.com/view/30156.htm

https://mobile.alipay.com/index.htm


http://wiki.mbalib.com/zh-tw/%E5%BE%AE%E4%BF%A1%E6%94%AF%E4%BB%98VS%E6%94%AF%E4%BB%98%E5%AE%9D

http://wiki.mbalib.com/zh-tw/%E5%BE%AE%E4%BF%A1%E6%94%AF%E4%BB%98VS%E6%94%AF%E4%BB%98%E5%AE%9D

http://biz.21cbh.com/2014/3-1/wMMDA0MTlfMTA4MTMwMA.html

http://wenku.baidu.com/view/d60983de4693daef5ef73dd5.html

http://wenku.baidu.com/view/d084b4eb856a561252d36fa0.html


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General observations

•Many app stores in the market, from device brands, ISP and big corporations, with different practices according to the brand of device•Apple app store remains the official channel for iOS app distribution•Android phone comes by default with ‘unknown source’ switched on for 3rd party channel installation•Google Play is not regarded as official channel, some brands even blocked its presence unless for rooted devices•Android app is commonly regarded as free download•In app purchases are common however, especially in games, mostly small amount payments•Payments are most commonly achieved by Alipay 支付宝， transfer between accounts is free for both users and merchants


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Popular app categories•Games•Social•Photography•Travel•Lifestyle•Music


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• Bejewels, Temple run, 三國 styles are most popular• Almost the only category that can achieve direct

profit from mobile app, without other business model behind

• In app purchases are common for buying coins, tools, weapons etc. for getting to the next level

• Purchases are commonly achieved by Alipay, usually very small or insignificant amount


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• 多功能大众化社交：百度空间• 基于各类生活爱好：豆瓣• 基于旅途分享、小组交流和客栈信息的社交网站：走呗网• 基于职业人士的社交网站：天际网环球人脉网优士网• 基于企业用户交流、分享的社交网站：用友企业社区• 基于资源下载、论文检索、概念调研、活动事件：天玑学术网• 基于学习、互动、分享社交网站： yaya家园• 基于大众化的社交：QQ空间布谷森林• 基于生活化、实用化的社交网站：众众网• 基于白领用户的娱乐：开心网• 基于白领和学生用户的交流：人人网朋友网• 基于网络同居的情感交流：赛客网• 基于未婚男女的婚介：世纪佳缘百合网珍爱网• 基于地方化的交流：南京族• 基于年轻用户的交友： 51• 基于原创性文章：新浪博客腾讯博客• 基于位置信息的社交：麦乐行• 基于个性化交友页面：阔地网络• 基于信息的快速分享：新浪微博• 基于标签社交分享：易寻• 基于社会化问答网站：即问即答网知乎



















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Gif快手美图秀秀美拍美颜相机


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滴滴出行

Qunar铁路 12306携程

快的打车


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大众点评58同城淘宝美团团购

赶集生活辣妈帮美丽说堆糖


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• http://www.kugou.com/ 酷狗• http://shouji.baidu.com/software/item?docid=6802855&from=as 优酷• http://shouji.baidu.com/software/item?docid=6769962&from=as 爱奇艺视频• http://shouji.baidu.com/software/item?docid=6831451&from=as 酷我音乐• http://shouji.baidu.com/software/item?docid=6799423&from=as 百度视频• http://shouji.baidu.com/software/item?docid=6799221&from=as 暴风影音• http://shouji.baidu.com/software/item?docid=6731681&from=as 搜狐视频

http://www.kugou.com/

http://shouji.baidu.com/software/item?docid=6802855&from=as







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What we do:


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• iOS app link to iTunes official download• Android app direct apk download• PC version ‘assistant’ software for 1-click install• Support multiple platforms (iOS, Android, Windows

etc.)• Support multiple devices (phone, tablets, TV etc.)• Some provide altered app .ipa files for jailbroken

phone (Cydia) installation• Each platform carries different profit sharing

scheme


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• 合格的 Android智慧型手機必須經過 CTS與GMS認證 . 不過 , 坊間白牌或山寨品牌 Android智慧型手機往往不是完全沒認證 , 就是只有 CTS認證但無GMS認證 . CTS與GMS認證兩者有何差異 ? 就用途上 , Android裝置通過 CTS認證才能使用Google Play的服務 , 通過GMS認證才可使用Google授權服務（如Gmail、Google Talk、Google Map等）

• Android Compatibility Test Suite (CTS)• Google Mobile Service (GMS)• http://tu0925399900.pixnet.net/blog/post/163926191-

android-%E8%A3%9D%E7%BD%AEcts%E8%88%87gms%E8%AA%8D%E8%AD%89%E5%B7%AE%E7%95%B0


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• Cross-platform development tools are available for developing multiple mobile native applications with single source code.

• Use web standards for development while some need to use proprietary programming languages.

• TWO approaches for development tools using web standards – Generate the codes as embedded web content within the mobile

native application (e.g. PhoneGap). – Recompile the web codes into native codes (e.g. Titanium Mobile)


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• Common limitations: – Most of the tools cannot support all common mobile OS

platforms. – Although web standards are used by some of these tools,

some advanced features like AJAX are not supported by tools like MotherApp.

– Performance of mobile native applications developed by these tools may not as good as those developed by native programming language.

– Most of the tools do not provide API for interfacing with Bluetooth and video capture.


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PhoneGap Titanium Mobile MotherApp Rhodes Corona

Company Nitobi Appcelerator MotherApp Rhomobile Ansca

Product Type Open Source Open Source Proprietary Open Source Proprietary

Programming Language

HTML, CSS, JavaScript

HTML, CSS, JavaScript

MotherAPP, HTML HTML, CSS, JavaScript, Ruby

Lua

Online Conversion Service

Yes No Yes No No

Development Kit Nil Titanium Studio Nil RhoStudio Corona SDK

Supported Platforms

iOS Yes Yes Yes Yes Yes

Android Yes Yes Yes Yes Yes

BlackBerry Yes Yes(beta) Yes Yes No

Windows Mobile Yes No No Yes No

Windows Phone No No No Yes No

Others WebOS Nil Nil WebOS Nil


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• HTML5 or cross-platform applications are commonly less responsive than native applications

• But it is more common for corporates to adopt cross-platform apps for business scenarios

Source:http://venturebeat.com/2013/11/20/html5-vs-native-vs-hybrid-mobile-apps-3500-developers-say-all-three-please/#vb-gallery:1:862919


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• Successful cases of top 5000 apps in China– 進入早，推廣人員努力入行早，智能手機剛開始火爆，行業還屬於藍海，加上早期的產品切入點剛剛好，加上早期推廣人員努力的結果。

– 平台好，引流大平台好，資源多，有錢砸，推廣人員福利好，還有就是人多，產品經理也相當有水平

– 有錢砸買用戶刷榜


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刷榜•技術刷榜，主要是通過相應的程序軟件，通過蘋果賬號，對推廣的產品產生大量的諸如點擊，下載，激活等操作。目前這種刷榜投入成本較低，但是由於MAC地址和 IP地址比較固定，產品容易被蘋果查出刷榜作弊行為，會直接導致蘋果賬號被封，最後導致遊戲產品被直接下架蘋果商城。

•所謂人海戰術，主要是通過操作大量的電腦設備，由軟件程序代替人工操作，控製蘋果賬號，對推廣的產品產生諸如點擊，下載，激活等操作。這種操作辦法的核心思路就是，通過購買大量的服務器和電腦設備，模擬多用戶操作，才能不會被蘋果發現，進入的門檻也相對較高。目前這種刷榜模式在成本投入上是最高的，效率也是最快的，基本上在半天之內都能刷到想要的位置。在效果持續性方麵比前者較有優勢許多。此種模式可以實現很多電腦交替使用，網絡技術上實現 ADSL統一重啟，可以保證MAC地址和 IP地址不斷更新，蘋果很難檢測到產品是否有作弊行為，因此產品蘋果賬號的安全性更高。

•據這位知情人士透露，無論是技術刷榜還是人海戰術刷榜，都需要花費巨額資金購買蘋果賬號。一款產品需要衝入榜單比較靠前的位置的話，一般來講大約需要 5萬 -10萬的蘋果賬號，據遊戲茶館所知，目前市麵上單個蘋果賬號的價格在 6元左右，除此之外刷榜公司還會為每個賬號衝入 50元 -100元的金額以保證賬號的權重。所以按照 10萬賬號數量計算，賬號總投入最低成本也在 3千萬左右。所以蘋果賬號的購買應該算是投入最多的成本。


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Reference:

•http://www.twapk.com/iphone/news/xingye/201311/2425204.html 揭秘手機遊戲刷榜行業那些不為人知的秘密•http://www.leiphone.com/50-million-users-app.html 那些过 5000万用户App 的三大特征•http://www.leiphone.com/app-store-shua.html 手把手教你分辨谁在刷榜•https://tw.gamedb.games.yahoo.net/2012_gamedb/gamenews.php?id=24388 蘋果開始清理 App Store刷榜及虛假評論


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• Analytics- Google Analytics : The App Analytics reports are aggregated into the

App Overview, the default report. - Individual App Analytics Reports are organized into four categories,

each containing a dedicated set of reports:◦ Acquisitions: Find out how often your app is downloaded and

installed.◦ Users: Get to know the people using your app - where they are,

how often and long they use an app, and what devices are popular with your visitors.

◦ Engagement: Track in detail the ways users interact with your app. Find out which screens are viewed in a typical visit. Technical exceptions and crashes are also included in this set of reports.

◦ Outcomes: Know the real value of your app.


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• Google Analytics SDK for mobile apps– https://developers.google.com/analytics/

devguides/collection/ios/– https://developers.google.com/analytics/

devguides/collection/android/


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• Baidu Tongji• http://tongji.baidu.com/web/welcome/login (web)• http://mtj.baidu.com/web/welcome/login (mobile)

– Require phone verification– http://mtj.baidu.com/web/welcome/sdk (SDK 中心）


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• http://www.appannie.com/• Keep track on app rankings, download figures and

user behaviors, compatible to multiple platforms


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• QR Code with Analytics– One QR code

for multiple app stores

– ‘Router’ webpage redirects traffic and perform analytics


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ICP备案•（ 1 ）登陆中华人民共和国工业和信息化部网站；•（ 2 ） ICP 注册；•（ 3 ）输入手机、邮件验证码；•（ 4 ）录入备案信息；•（ 5 ）将备案编号和电子证书安放在规定的位置。•http://www.miibeian.gov.cn/state/outPortal/loginPortal.action;jsessionid=TZZZTzkDtfVCCRMSBpDQqqyFJGZkCPJMVTQ2xBsHbmpB8L3vHwyw!-1240101210


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The Wholly Foreign Owned Enterprise (WFOE) is a limited liability company and wholly owned by the foreign investor(s). In China, In China, WFOEs were originally conceived for encouraged manufacturing activities that were either export oriented or introduced advanced technology. After China’s entry into the WTO, WFOE is increasingly being used for service providers such as a variety of consulting and management services, software development and trading as well. The registered capital of a WFOE should be subscribed and contributed solely by the foreign investor(s). The requirements and information about setup a WFOE are shown as below :- 1. BUSINESS SCOPEBusiness scope needs to be defined that the WFOE can only conduct business within its approved business scope, which ultimately appears on the business license. Any amendments to the business scope require further application and approval. 2. REGISTERED AND PAID UP CAPITALRegistered Capital : USD$140,000 is a decent investment capital for WFOE’s manufacturing or factory business. (with USD$140,000 investment it’s easy to get approved). Initial paid-up could be 20% of the registered capital, with the balance being remitted within 2 years (not applicable for Shenzhen).The amount of registered capital needed is also dependent upon factors like scope of business, location and its business scale. For trading company, the min. registered capital is RMB500,000 ~ RMB1 million (Approx. USD$75,000 – USD$140,000). For consultancy or agency company, the min. registered capital is RMB100,000.


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3. PHYSICAL OFFICE IN CHINAThe WFOE must have a physical office in China. The rental certificate of the office must be obtained from China government authority, and needs to submit to China Companies Registry together with the statutory incorporation form of WFOE. In recently, the address of business centre also is allowed in China for establishment of WFOE. We could introduce the business centre service provider to you if necessary. 4. SOCIAL SECURITY IN CHINAWith effect from 15 October 2011, a new rule of foreign employee’s social security has been launched. It is said that if a company hires a foreign or local employee, the company shall register this employee with the local social security authority within 30 days of the employee receiving their work permit. The min. rate of social security is 22% -32%, which is depends on the local. 5. GENERAL TAX INFORMATIONThe China’s new corporate rates range from 15% to 25%, the rate depends on the places where the company is registered and the industry that a company engaged. For more details, please visit our website (http://www.conpak.com/Wholly-Foreign-owned-Enterprise.html). 6. ANNUAL AUDIT REPORTAny limited companies in China should summit annual audit report to the relevant authorities. The annual cost should be around RMB6,000. Any company will be subject be to a fine if the Annual Audit Report is not submitted a timely manner.


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接入服务商审核阶段


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省系统

企业系统

ICPSign

待管局审核阶段

ICP 网站主办者错误数据退回

准确数据提交

省局审核

接入商审核


05

Qian Hai Shenzhen-Hongkong Youth Innovation and Entrepreneur Hub http://ehub.hkfyg.org.hk


05

• No particular way to prevent being copied• Market leaders may also copy from others (esp. startups)• Grow fast and cautious, get investments• Serve niche market (small community or company)• Careful UX design, increase stickiness• Address privacy issues


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Typical concerns:Native vs Cross-platformFunctionalityIntegration with backend systems

http://writeapphowmuch.hk Provides a direct and easier way to estimate the rough ballpark development cost


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Q&A Session

Peter ChoiPalapple (Hong Kong) LimitedTel : (852) 35830762Email : [email protected]

Technology

Mobile Apps Development for China