mo money. mo problems

The Money, The Law, & Collecting Money Online

Welcome

Jeff Golby @jgolbyOperations Manager, Chimp Foundation

awareness

educationconnectiontrust

commit

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OnlineDonorAcquisitionFunnel

ongoing stewardshipyour favourite mistake

Giving by #s• Online giving growth is 14%

year over last• 2.1 Billion Dollars (USA)• Offline shrunk by 1.5%• 1 in 5 go to your site

specifically to make a donation (old stat…it’s higher now, just trust me)

• Cumulative 5 year value of donor acquired online is over 2.5 TIMES the same donor acquired offline

• Online donors are ‘self described’ two times more loyal to the cause they gave to than offline.

User Experience by #s• Donations via a giving portal yield

30% average smaller gifts ($80 vs. $118)

• Overall giving on sites that redirect to unbranded gateways is 6x lower than branded pages

Only three things really matter here.

1. The People You need to Know

2. The Terms You need to Know

3. The Questions You need to Ask

4. The Solutions you should look at

Assumptions:1. You are absolutely convinced that donor

experience matters a great great deal (even online)

2. You are absolutely convinced that this is a non negotiable.

The people you need to know & what they want from

you.

The Terms you Need to Know

• Payment Processor• Merchant Bank• Gateway• Portal• PCI• SSL• Intercharge Fees• Processing Fee• Chargebacks• Branded Site

confidential

YOUR SITE

Bank acct

Don

atio

n

Form

DATA

BA

SE S

YS

TEM

PAYMENT PROCESS

OR

WHAT DO WE MEAN WHEN WE SAY … DONATION SYSTEMS?

Merchant Bank

I don’t have

time for your

sh&*(%$!

Quick communication with donor

Staying on site

Donor data

Thanking

Multiple Giving Options (give string)Campaigns / designated giving

Peer to Peer Options Transaction cost

Installation costsecurity

Ongoing cost

Developer cost

Monthly Giving

Multiple ways to ‘add’ moneySocial Media integration

Custom tax receiptsAnalytics

Donor Anonymity

Mobile Friendly

Our own website capabilities

Crawl

Walk

Run

Fly

CanadaHelps, PayPal Button

Chimp, Artez / Gift Tools “Basic” donation solution

Integrated Paypal Payments Pro, Processor (full custom)

Blackbaud, Peer Giving, Convio OR Integrated / Full custom

But wait. There’s more.

WHAT IS CROWDFUNDING?

The collective effort of individuals who network and pool their money to support

efforts initiated by other people or organizations.

WHY CROWDFUNDING?

Third Party Sites- FundRazr- Chimp- Giveffect

Your Own Site- Peer Giving- Artez

5 CANDIAN PLATFORMS.

FUNDRAZR.GoodFree/easy to set upMobileSocial integrationsCharity adaptabilityWidget for your own

siteAccess to audience

Bad5% plus CCLack of brandNot created for

charities

CHIMP.GoodEasy to use1% plus CCFree & easy set upTax receipts Donation widgetAutomated matchingAccess to donors

(limited)

BadLack of brandDonor informationCustomization

GIVEFFECT.GoodTax receipting and

donor informationInteractive with

simple updatesCharity focused

BadLimited brandingOnly charities that

sign up with them can receive funds

OTHER TOOLS.Blackbaud - Friends Asking FriendsIndiegogoKickstarterCanada Helps

Mo Money. Mo Problems.How do we summarize this beast?

1. User Experience Matters Most. Think about what your donors want and meet them where they’re at.

2. Build your list: what matters to you as a charity most? What types of resources do you have and what are you willing to spend to get those results? For Example:

1. It is essential we control every element of the process v. we’re OK with someone else issuing tax receipts

2. We have really unique donation requirements vs. We just want money.

3. We have talented developers on staff vs. One woman show.

4. We have money to invest in this vs. no money.3. Crawl | Walk | Run | Fly

Tools don’t raise money. People do

Just remember kids…