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Mercedes-Benz Türk A.Ş. / September 20, 2013

SAP BPC PROJECT

SAP FORUM 2013 Istanbul Müge Mert Körük (Project Manager-Business) Yavuz Saka (Project Manager-IT)

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Agenda

1. Company Overview

2. SAP BPC Project

Backup

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Mercedes-Benz Türk at a glance

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Over 5.000 employees

46 years of history Turkey’s 13th biggest manufacturing company in 2012

The most reputable Turkish company voted by public

Invested +750 Mio € since 1967

Produced and delivered 69.000 buses and 186.000 trucks since 1967

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+750 million Euro invested since 1967 – among the largest foreign direct investments in Turkey

Foundation of “OTOMARSAN”

Davutpaşa Bus Factory

1967

Used Vehicle Center

2009

Head Office

2007

Marketing & Sales Center

2000

Hoşdere Bus Factory

1994

Aksaray Truck Factory

1986

R&D Center

2

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We are the Bus

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Travego Tourismo

Intouro Conecto S & Conecto G

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Trucks you can trust

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Passenger Cars: The best or nothing

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Vans. Born to run

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Used Vehicles

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Sales/Aftersales

29/43 Sales/Service Points

Sales/Service Contracts 43/47 PC

32/45 40/51 Van

31/38 32/41 Truck

22/34 22/37 Bus

Retail network operations carried out all over Turkey with 72 dealer & aftersales locations in 29 different cities

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Mercedes-Benz Türk A.Ş. / CEO

We are active in corporate social responsibility and sponsorships

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Turkish Football Federation Turkish Basketball Federation Istanbul Music Festival

Each Girl is a Star Mobile Traffic Safety Project Hacettepe University

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Agenda

1. Company Overview

2. SAP BPC Project

Backup

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Why do we need a new planning system?

Former System -> SAP BPC

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The former tool implemented in 2003, literally did not work anymore Non-customizable application for dynamic requirements of business No maintenance support No change tracking and transparent documentation The version is outdated and upgrade is not allowed Against strategies of DAIMLER Against global IT security, user access & authorization concept

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Why did we select SAP BPC as a new planning system? 2

Rolling forecast and what-if analysis

Fully integration to MS-Excel product

Manageable planning process

Customizable application for dynamic requirements

Easy integration to actual data to make plan & actual comparison

Change/version tracking

Different planning methods availability

Balance sheet/P&L integration

Ad-hoc reporting functionality

+ +

SAP A

+ +

+ +

+ +

+ +

+ -

+ +

+ +

+ -

B

+

+

+

+

+

+

+

+

+

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Why did we select SAP BPC as a new planning system? 3

Native integration

Compliant with IT strategies

Common DBase usage

Strategic product of supplier

Strategic project of supplier ( Upper level attention )

Compliant with global IT security, user access & autorization concept

+ -

A SAP

+ -

+ -

+ +

+ -

+ +

Web based application and remote access possibility + +

References in all over the world/automotive sector

References in Turkey

+ +

- +

B

-

-

-

+

-

-

+

-

+

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Design & Blueprint Phase

51 Simulation Models

Simulation Models

Very Detailed Design Phase

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Realization & Tests Phase Communication Tools

• Good communication with all parties • Very detailed planning for testing phase • C-Level management support • Sensitive Risk-management

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Go-Live Phase

All Objectives have been achieved • Integration with MS-Excel • Access & Authorization Concept • Workflow Management • Web-based Reporting

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Key Challenges & Success Factors

Success Factors Challenges

Replacement of former planning system with a new solution

Too tight time plan for design, development and test phases

Quick adaptability to dynamic business requirements, various improvements on planning processes

Building a strong team spirit, highly motivated project core team

Cooperation and good communication with supplier Attention of top management to the project Determination of business requirements accurately

(Experienced business key users)

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Challenges Success Factors

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Objectives & Benefits of SAP BPC Project

Benefits

Lowering spreadsheet usage

Workflow management

Business transformation

Integration of liquidity management with P/L and B/S planning

1.

Objectives

Authorization Concept

Automated/accelerated planning processes

Flexible reporting functionalities

2.

3.

4.

5.

6.

7.

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One integrated platform, user-friendly input screens

Reduced cycle time, increased user efficiency

Improvements/modifications in planning processes More accurate cash plan reduced financial risks

1.

Collaboration of 7 departments

Take quick decisions (early warning system)

+40 standard reports

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3.

4.

5.

6.

7.