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Melissa Albers & Jimi Kunkel's presentation slides from the Florida Blogger & Social Media Conference.
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#InstaVine
Use Instagram & Vine Like a Rock Star!
FLBlogCon 2013
#InstaVine
#InstaVine
Melissa Albers Jimi Kunkel
Meet the Speakers
Director, Social Media Social Media Strategist
#InstaVine
• Every 2 minutes we snap as many photos as the whole of humanity took in the 1800s
• 10% of all 3.8 trillion images ever taken was taken in the past 12 months
• We take 4x as many photos as we did 10 years ago
• As many as 880 billion photos will be taken in 2014
The Evolution of Photos
#InstaVine
• 2011: 20% of News Feed stories were photos...Today: 50%
• 350 million photos are uploaded to Facebook every day...that’s 243,056 per minute
• 27,800 photos are uploaded to Instagram every minute
• Instagram surpassed 5 billion photos last year during its transition to Facebook
• Facebook expands News Feed for photos and video
Picture This...
Facebook is still King
#InstaVine
Photo Sharing has Changed
#InstaVine
Online Video
• 2006: YouTube averages 100 million views per day...Today: 4 billion views per day
• Globally, online video traffic will be 55% of all consumer Internet traffic in 2016
• 52% of consumers say that watching videos makes them more confident in online purchases
• 92% of mobile video viewers share videos with others
#InstaVine
Pick Your Programming
Nicholas Megalis (2.6M Followers)1.7M people like this
369.5K revines142.7K comments
#InstaVine
#InstaVine
#InstaVine
130M Instagram users
45M Photos/ Day
16B Total Photos
1B Likes/ Day
1K Comments/ Sec
5M Videos Uploaded on Day 1
#InstaVine
• 2/ 3 of the Top 100 brands are on Instagram
• Top 50 brands have an average of 722,000 Followers and 1.5 million mentions
• Most Instagrammed brand is @Nike with 13 million posts mentioning #Nike
• Most followed brand is @NatGeo with 2.6 million
100%
50%
• 62% of brands on Instagram have shared at least one video
#InstaVine
#MyBlueprint
MyBluePrint video
#InstaVine
#MyBlueprint
FullSailBlog.com/ MyBluePrint
#InstaVine
#MyBlueprint Stats
• 400 total photo entries
• 7,000 Likes
• 200 Comments
• Nearly 200% increase in month-over-month growth
• 15% of total month blog page views
• 06:25 average time on page
• www.fullsailblog.com/ myblueprint
* May 10, 2013 - June 10, 2013
FullSailBlog.com/ MyBluePrint
#InstaVine
What makes micro-video effective?
• Technical Limitations
• Brevity = Creativity
• Easily Consumed
• Live-Action Photographs
Why Micro-Video?
Who better to introduce micro-video than the king of micro-blogging?
#InstaVine
#InstaVine
40M Vine users
5 Vines Tweeted/ sec
432K Videos/ Day
207%2 month user growth
*Vine has yet to release data measuring the number of active users
#InstaVine
• Only brand in the Top 100 Vine Users is...Vine (356k)
• Most followed brand is @NBA with 246,000+ Followers
• Successful Brand Campaigns: • GE - #6secondscience• Lowes - #lowesfixinsix• Oreo - Owl City Flash Mob
• A branded Vine is 4x more likely to be seen than a branded video
#InstaVine
Did Vine Lose Ground to Instagram?
#InstaVine
Instagram vs Vine
Instagram Video Launch
#InstaVine
Instagram vs Vine
#InstaVine
Think...
...there is a place for both
Instagram vs Vine
#InstaVine
Adopt a visual first strategy
Help consumers visualize how they can use your product or service
#InstaVine
Give users a reason to follow you
Showing consumers your product isn’t enough.
Macy’s
#InstaVine
Channel the Hashtag
• Use hashtags as a CTA
• Don’t just use your branded hashtag...own it!
• Hashtag Responsibly• Don’t overuse tags• Use only relevant tags
#InstaVine
Encourage User-Generated Content
• Promote hashtags to consolidate user-generated content
• Showcase your product/ service and the community will do the same
• Repost user content from brand pages
Effects:
• Builds content hubs for future posts
• Encourages advocacy and fills user feeds with branded content
• Builds rapport with the community and gives Followers a sense of ownership
#InstaVine
• Online Influencers
• Industry Leaders
• Direct Competition
• Media
Research Influencers/Competition
#InstaVine
A Few Brands That Get It
#InstaVine
Superb Brand Photos: Instagram
#InstaVine
Best Short Videos: Instagram
AT&T Lululemon Nike
#InstaVine
Best Short Videos: Vine
Dunkin DonutsLowe’sOreo
#InstaVine
The Prospect of Ads
“When the right time comes.”
- Mark Zuckerberg, Facebook CEO
• Brands are already uploading Ads to their account as content
• 15 second limit of Instagram video is the same as industry standard for online Ads
• Brands are leveraging Influencers on Instagram and Vine to promote their products
• Fallout from the changed Instagram Terms and Conditions shows consumer angst over Ads
#InstaVine
Best Practices
• Analyze your brand strengths and put them at the forefront of your visual strategy
• Keep your finger on the pulse and take advantage of relevant trends
• Utilize tagging to reach a greater audience: #instagood, #photooftheday, #selfie, #remake
• Develop unique campaigns that ask users to share their own content and consolidate the content via a hashtag
#InstaVine
Best Practices cont...
• Remember, Instagram and Vine are communities, so engage with users
• Curate content ranging from loosely brand-related to product-specific
• Drive web traffic to company site and other websites, Facebook, Twitter, etc
• Instagram or Vine? Know where your audience is and which platform fits your brand
#InstaVine
Experiment
#InstaVine
Melissa Albers Jimi Kunkel
Connect with the Speakers
Director, Social Media
@Melissa_Albers
Social Media Strategist
@JimiKunkel
#InstaVine
Appendix
http:/ / blog.1000memories.com/ 94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
http:/ / www.businessinsider.com/ heres-why-facebook-completely-changed-its-core-feature-today-chart-2013-3
http:/ / www.buzzfeed.com/ hunterschwarz/ how-many-photos-have-been-taken-ever-6zgv
http:/ / newsroom.fb.com/ Timeline
http:/ / news.cnet.com/ 8301-1023_3-57498531-93/ facebook-processes-more-than-500-tb-of-data-daily/
http:/ / expandedramblings.com/ index.php/ by-the-numbers-17-amazing-facebook-stats/
http:/ / www.popphoto.com/ news/ 2013/ 05/ how-many-photos-are-uploaded-to-internet-every-minute
http:/ / digiday.com/ brands/ celtra-15-must-know-stats-for-online-video/
http:/ / youtu.be/ 4sVv9CHsY40
http:/ / nitrogr.am/ instagram-statistics/
http:/ / techcrunch.com/ 2013/ 06/ 21/ instagram-hit-5-million-video-uploads-within-24-hours/
http:/ / simplymeasured.com/ blog/ 2013/ 05/ 09/ how-top-brands-are-using-instagram-since-the-facebook-buy-study/
#InstaVine
Appendix 2
http:/ / www.latimes.com/ business/ technology/ la-fi-tn-vine-popularity-skyrocketing-despite-instagram-video-20130821,0,7354833.story
http:/ / www.mediabistro.com/ alltwitter/ vine-stats_b47276
http:/ / www.theverge.com/ 2013/ 8/ 20/ 4641980/ vine-hits-40-million-registered-users-but-how-many-are-active
http:/ / www.mediabistro.com/ alltwitter/ vine-facts-tips_b48833
http:/ / seenive.com/ top-viners
http:/ / bgr.com/ 2013/ 07/ 08/ instagram-vs-vine-iphone/
http:/ / thenextweb.com/ facebook/ 2013/ 07/ 24/ zuckerberg-facebook-will-generate-a-lot-of-profit-from-instagram-ads-will-come-when-the-time-is-right/
http:/ / www.forbes.com/ sites/ laurashin/ 2013/ 08/ 23/ ads-already-sneaking-their-way-onto-instagram/