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#InstaVine Use Instagram & Vine Like a Rock Star! FLBlogCon 2013 #InstaVine

Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

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Melissa Albers & Jimi Kunkel's presentation slides from the Florida Blogger & Social Media Conference.

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Page 1: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Use Instagram & Vine Like a Rock Star!

FLBlogCon 2013

#InstaVine

Page 2: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Melissa Albers Jimi Kunkel

Meet the Speakers

Director, Social Media Social Media Strategist

Page 3: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

• Every 2 minutes we snap as many photos as the whole of humanity took in the 1800s

• 10% of all 3.8 trillion images ever taken was taken in the past 12 months

• We take 4x as many photos as we did 10 years ago

• As many as 880 billion photos will be taken in 2014

The Evolution of Photos

Page 4: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

• 2011: 20% of News Feed stories were photos...Today: 50%

• 350 million photos are uploaded to Facebook every day...that’s 243,056 per minute

• 27,800 photos are uploaded to Instagram every minute

• Instagram surpassed 5 billion photos last year during its transition to Facebook

• Facebook expands News Feed for photos and video

Picture This...

Facebook is still King

Page 5: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Photo Sharing has Changed

Page 6: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Online Video

• 2006: YouTube averages 100 million views per day...Today: 4 billion views per day

• Globally, online video traffic will be 55% of all consumer Internet traffic in 2016

• 52% of consumers say that watching videos makes them more confident in online purchases

• 92% of mobile video viewers share videos with others

Page 7: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Pick Your Programming

Nicholas Megalis (2.6M Followers)1.7M people like this

369.5K revines142.7K comments

Page 8: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Page 9: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Page 10: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

130M Instagram users

45M Photos/ Day

16B Total Photos

1B Likes/ Day

1K Comments/ Sec

5M Videos Uploaded on Day 1

Page 11: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

• 2/ 3 of the Top 100 brands are on Instagram

• Top 50 brands have an average of 722,000 Followers and 1.5 million mentions

• Most Instagrammed brand is @Nike with 13 million posts mentioning #Nike

• Most followed brand is @NatGeo with 2.6 million

100%

50%

• 62% of brands on Instagram have shared at least one video

Page 12: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

#MyBlueprint

MyBluePrint video

Page 13: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

#MyBlueprint

FullSailBlog.com/ MyBluePrint

Page 14: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

#MyBlueprint Stats

• 400 total photo entries

• 7,000 Likes

• 200 Comments

• Nearly 200% increase in month-over-month growth

• 15% of total month blog page views

• 06:25 average time on page

• www.fullsailblog.com/ myblueprint

* May 10, 2013 - June 10, 2013

FullSailBlog.com/ MyBluePrint

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#InstaVine

What makes micro-video effective?

• Technical Limitations

• Brevity = Creativity

• Easily Consumed

• Live-Action Photographs

Why Micro-Video?

Who better to introduce micro-video than the king of micro-blogging?

Page 16: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Page 17: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

40M Vine users

5 Vines Tweeted/ sec

432K Videos/ Day

207%2 month user growth

*Vine has yet to release data measuring the number of active users

Page 18: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

• Only brand in the Top 100 Vine Users is...Vine (356k)

• Most followed brand is @NBA with 246,000+ Followers

• Successful Brand Campaigns: • GE - #6secondscience• Lowes - #lowesfixinsix• Oreo - Owl City Flash Mob

• A branded Vine is 4x more likely to be seen than a branded video

Page 19: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Did Vine Lose Ground to Instagram?

Page 20: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Instagram vs Vine

Instagram Video Launch

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#InstaVine

Instagram vs Vine

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Think...

...there is a place for both

Instagram vs Vine

Page 23: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Adopt a visual first strategy

Help consumers visualize how they can use your product or service

Page 24: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Give users a reason to follow you

Showing consumers your product isn’t enough.

Macy’s

Page 25: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Channel the Hashtag

• Use hashtags as a CTA

• Don’t just use your branded hashtag...own it!

• Hashtag Responsibly• Don’t overuse tags• Use only relevant tags

Page 26: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Encourage User-Generated Content

• Promote hashtags to consolidate user-generated content

• Showcase your product/ service and the community will do the same

• Repost user content from brand pages

Effects:

• Builds content hubs for future posts

• Encourages advocacy and fills user feeds with branded content

• Builds rapport with the community and gives Followers a sense of ownership

Page 27: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

• Online Influencers

• Industry Leaders

• Direct Competition

• Media

Research Influencers/Competition

Page 28: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

A Few Brands That Get It

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Superb Brand Photos: Instagram

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Best Short Videos: Instagram

AT&T Lululemon Nike

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#InstaVine

Best Short Videos: Vine

Dunkin DonutsLowe’sOreo

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#InstaVine

The Prospect of Ads

“When the right time comes.”

- Mark Zuckerberg, Facebook CEO

• Brands are already uploading Ads to their account as content

• 15 second limit of Instagram video is the same as industry standard for online Ads

• Brands are leveraging Influencers on Instagram and Vine to promote their products

• Fallout from the changed Instagram Terms and Conditions shows consumer angst over Ads

Page 33: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Best Practices

• Analyze your brand strengths and put them at the forefront of your visual strategy

• Keep your finger on the pulse and take advantage of relevant trends

• Utilize tagging to reach a greater audience: #instagood, #photooftheday, #selfie, #remake

• Develop unique campaigns that ask users to share their own content and consolidate the content via a hashtag

Page 34: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Best Practices cont...

• Remember, Instagram and Vine are communities, so engage with users

• Curate content ranging from loosely brand-related to product-specific

• Drive web traffic to company site and other websites, Facebook, Twitter, etc

• Instagram or Vine? Know where your audience is and which platform fits your brand

Page 35: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Experiment

Page 36: Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13

#InstaVine

Connect with us: fullsail.edu/ fsnation

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#InstaVine

Melissa Albers Jimi Kunkel

Connect with the Speakers

Director, Social Media

[email protected]

@Melissa_Albers

Social Media Strategist

[email protected]

@JimiKunkel

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#InstaVine

Appendix

http:/ / blog.1000memories.com/ 94-number-of-photos-ever-taken-digital-and-analog-in-shoebox

http:/ / www.businessinsider.com/ heres-why-facebook-completely-changed-its-core-feature-today-chart-2013-3

http:/ / www.buzzfeed.com/ hunterschwarz/ how-many-photos-have-been-taken-ever-6zgv

http:/ / newsroom.fb.com/ Timeline

http:/ / news.cnet.com/ 8301-1023_3-57498531-93/ facebook-processes-more-than-500-tb-of-data-daily/

http:/ / expandedramblings.com/ index.php/ by-the-numbers-17-amazing-facebook-stats/

http:/ / www.popphoto.com/ news/ 2013/ 05/ how-many-photos-are-uploaded-to-internet-every-minute

http:/ / digiday.com/ brands/ celtra-15-must-know-stats-for-online-video/

http:/ / youtu.be/ 4sVv9CHsY40

http:/ / nitrogr.am/ instagram-statistics/

http:/ / techcrunch.com/ 2013/ 06/ 21/ instagram-hit-5-million-video-uploads-within-24-hours/

http:/ / simplymeasured.com/ blog/ 2013/ 05/ 09/ how-top-brands-are-using-instagram-since-the-facebook-buy-study/

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Appendix 2

http:/ / www.latimes.com/ business/ technology/ la-fi-tn-vine-popularity-skyrocketing-despite-instagram-video-20130821,0,7354833.story

http:/ / www.mediabistro.com/ alltwitter/ vine-stats_b47276

http:/ / www.theverge.com/ 2013/ 8/ 20/ 4641980/ vine-hits-40-million-registered-users-but-how-many-are-active

http:/ / www.mediabistro.com/ alltwitter/ vine-facts-tips_b48833

http:/ / seenive.com/ top-viners

http:/ / bgr.com/ 2013/ 07/ 08/ instagram-vs-vine-iphone/

http:/ / thenextweb.com/ facebook/ 2013/ 07/ 24/ zuckerberg-facebook-will-generate-a-lot-of-profit-from-instagram-ads-will-come-when-the-time-is-right/

http:/ / www.forbes.com/ sites/ laurashin/ 2013/ 08/ 23/ ads-already-sneaking-their-way-onto-instagram/