MEIC AGM 2011

INAUGURAL AGM

April 5th, 2011

VisionHistory - Company PresentationFuture PlansResearch/PolicyGlobal OutreachCommercialization/Innovation - Company PresentationEventsMembership Formation of Working Groups Financial ReportBoard Election

AGM Agenda - MEIC

Dr. Sara DiamondPresident, OCADU

Dr. Sara Diamond is the President of the OCAD University, Canada’s “university of the imagination”. She holds a PhD in Computer Science and degrees in new media theory and practice, social history and communications. While retaining OCAD University's traditional strengths in art and design, she has led her university to become a leader in digital media and design research and curriculum through the Digital Futures Initiative, towards new research in Inclusive Design and health and design, as well as in sustainable technologies and design. She has also led OCAD University to begin the unique Aboriginal Visual Culture Program.

She is founding Chair of the Mobile Experience Innovation Centre and current co-chair (with RBC).She is a visualization, wearable technology and mobile media researcher, artist and designer. She is co-principle investigator on the Centre for Information Visualization/Data Driven Design, an OCADU/York University major initiative. Diamond was the Artistic Director of Media and Visual Art and Director of Research at the Banff Centre, where she created the Banff New Media Institute (BNMI) in 1995 and led it until 2005. She developed www.codezebra.net, a performance and media art, fashion and software collaboration environment.

Diamond continues to write about digital media history, digital media and design strategy for peer reviewed journals and curates for festivals and galleries.

As Head, Innovation & Strategic Planning, Avi leads strategic planning for RBC's Technology & Operations organization. His innovation team has an enterprise-wide mandate to stimulate innovative activity. He is a member of the senior executive team that operates Technology and Operations (T&O) and is a frequent speaker on Innovation as well as mobile and social media strategies. Avi is a member of the Faculty for the Masters Certificate in Innovation Management program at the Schulich Executive Education Program and Adjunct Faculty for the Masters of Design in Strategic Foresight and Innovation at Ontario College of Art. Avi currently serves as Industry Chair on the Board of the Mobile Experience Innovation Centre, a non-profit focused on developing Ontario's role in the mobile economy. He is on the Advisory Board for Change Inc. a collaboration between United Way of York Region and York University to incubate and invest in promising innovations to tackle complex social issues in York Region.

Avi PollockHead, Innovation and Strategic Planning - RBC

The vision of the Mobile Experience Innovation Centre (MEIC) is to provide leadership in building innovation capacity and design excellence in Canada’s mobile and wireless industries. Founded by the OCADU, the mission of MEIC is towards the development of a centre for excellence in applied research, strategic foresight, design and commercialization of mobile content, services and technology.

MEIC engages academia, industry and government through initiatives aimed at furthering research, economic growth and the creation of value and benefit across Canada’s mobile ecosystem.

MEIC’s approach facilitates collaboration across competitive stakeholders by focusing on the enrichment of the Canadian business landscape, enhancing networks and increasing opportunities for growth and partnership in regional and international marketplaces.

MEIC’s core relationships with leading academic institutions, in Canada and around the world, draw upon research expertise, creativity and imagination in the design and application of newly envisioned futures.

MEIC’s partnerships with leading corporations, SMEs and associations, in Canada and internationally, ensure that all MEIC initiatives are strategically relevant to the needs of an ever-changing industry and work towards positioning that industry for future growth.

MEIC’s ongoing dialogue with regional, provincial and federal governments has created a forum for supporting innovation, education and business.

Our Vision

• Founded in 2007• 12 Original Stakeholders• Over 14 months grew to a

consortium of over 30 members• 2 major events reaching over 400

people• Growing voice and advocate for

mobile research, commercialization + SMEs

A b o u t M E I C

Mapping Ontario’s Mobile Industry 2009 - a benchmark MEIC study informing both our perspective and our way

forward

Recommendation Highlights

• Partnership• Local Networking + Community Support• Commercialization, Talent + Support• Focus on Innovation and User-Centred

Design

Strategy 1: Applied Research and Prototyping

Strategy 2: Business accelerator & Incubation

Strategy 3: Education & Training

Strategy 4: Outreach Initiatives

Strategy 5: Partnerships & Alliances

MEIC is a non-profit organization and focuses on supporting start-ups and early-stage entrepreneurs, research commercialization and national and international advocacy on behalf of Canadian companies, creating a strong framework in a fragmented industry. With a philosophy tied to the rich heritage of design, MEIC’s core goals are towards design leadership and strategic foresight, demonstrated through new research and business opportunities.

MEIC will focus on five complementary and interconnected strategies:

Has a dynamic membership structure

Represents Canadian mobile capacity

Promotes Canada as a leading international jurisdiction in the mobile ecosystem

Facilitates investment

Nurtures the mobile talent pool

Provides successful incubator and accelerator programs

Leads policy initiatives

A successful MEIC:

Michele Perras – MEIC Founding DirectorMobile Strategist – Transcontinental Media

Michele Perras is a designer and researcher focusing on digital strategy, collaborative innovation and human-centred foresight.

In her role as the MEIC's Founding Director, Michele Perras developed the initial strategies, programs and partnership framework for MEIC, including management of Innovation and Insight: Mapping Ontario's Mobile Industry, leading MEIC's Applied Research and Prototyping Program and founding the MEIC Design Incubator. Michele currently sits on the MEIC Board of Directors and is an MEIC Advisory.

Over the past decade, Michele has worked with a wide range of organizations in academia, the non-profit and private sectors. She has spoken at international conferences on mobile and locative media, entrepreneurialism and design. Michele is a co-founder of the Toronto chapter of the acclaimed Ignite! speaker series, and has produced conferences across North America.

Recommendation Highlights

• Partnership• Local Networking + Community Support• Commercialization, Talent + Support• Focus on Innovation and User-Centred

Design

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International Outreach

M-CONNECT• 2 RECIPROCAL MISSIONS + WORKSHOPS

• 5 CANADIANS + 6 BRAZILIAN RESEARCHERS + BUSINESSES

• 8 CORE RESEARCH THEMES AND BILATERAL PARTNERSHIPS

• 18 month duration• Mandate towards research support,

advisory + commercialization• Supported 21 R&P Projects between

SMEs, Corporations + Research Institutes

• Findings and Model influenced MEIC’s current mandate and programmes

MEIC RESEARCH + PROTOTYPING

http://ar.aesthetec.net

http://ar.aesthetec.net/

http://ar.aesthetec.net/

Matthew is an interaction designer with a background in software development, spatial technology and environmental planning. Over the last ten years, Matthew has lead large design and strategy teams, slept under his desk at successful startups and tried most of the things he’s been told he couldn’t or shouldn’t.

A founding partner at Normative Labs in Toronto, Matthew is passionate about theintersection of design methods, network technologies and the physical world.

Matthew MilanCEO, Normative Labs

Kathleen Webb as the Director of The Mobile Experience Innovation Centre is committed to developing programs and offerings in support of membership growth and value to the mobile industry.

She has consulted to most of the digital media associations within Canada and the many of universities and colleges within Ontario. She has helped organizations such as Interactive Ontario (formerly the NMBA), Canadian eLearning Enterprise Alliance, and Computer Animation Studios of Ontario grow into viable associations by working with their executive teams to developing strategic plans, access program funding and develop membership offers.

Kathleen is also a business partner of Nordicity. Through Nordicity she has worked on a number of cultural media industry profiles and research reports for governments and industry associations including: CONCERT – The Greater Toronto Region’s Potential for Innovation in the Screen-based Industries, Economic Profile of the Ontario Computer Animation and Visual Effects Industry, and most recently the CANARIE evaluation.

Kathleen WebbDirector - MEIC

1: Mobile Media Market Map

MEIC RESEARCH HIGHLIGHTS

• Interactive presentation of Canada’s mobile media industry– Illustrate segments of the value chain– Include Canadian: companies, innovators, partnering

examples– Global opportunities

• Target Audience: Canadian Trade Commissioners• Client: DFAIT• Completion date: April 29, 2011

2: Mobile Innovation: Ontario’s Growing Mobile Content, Services and Applications Industry 2011

Builds upon earlier 2009 research – Innovation and Insight: Mapping Ontario’s Mobile Network

Profile the current mobile content, services, platform and applications ecosystem;

Assess their economic impact and financial climate;

Identify key trends that will affect industry growth over the next three years;

Identify major opportunities and gaps for industry growth including the ability of these industries to scale up in Ontario, Canada and towards the international market;

Develop a collaborative framework for strategic partnerships and ecosystem support.

A five-pronged research approach:

3: Taking Ontario Mobile – T.O.M. - a compelling vision for a Mobile

Ontario

This comprehensive research project will:

Provide a strategy to achieve a Mobile Ontario

Analyze the requirements for Taking Ontario Mobile across identified important sectors such as mGovernment, mEducation, mHealth

Analyze the technology infrastructure needed to Take Ontario mobile

Analyze and propose the collaborations needed to Take Ontario mobile by bridging these sectors and infrastructure requirements

Analyze the social and economic benefits of Taking Ontario Mobile

Propose mechanisms through which government, industry and academia can assist in building a Mobile Ontario

Analyze the costs and provide business models for Taking Ontario Mobile

Provide a road map and timeline for Taking Ontario Mobile

MEIC GLOBAL OUTREACH

BrazilMobile Convergence Summit - Rio Content Market, 2011Working with Embassy and Ambassador to develop summit on coproduction and digital capacityAchilles Media will be a conduit for co-development in BrazilContinue to facilitate research collaborations with companies as partner

IndiaOCAD University - collaborative relationship with National Institute of Design – creating a shared laboratory. Mobile video applications, feature phones for education, health & communicationAccess research funding for Ontario companies. Partnership with Tata and other majors in India. Planning to apply for a mission with Canadian companies in mobile space

SingaporeParticipated in Minister Murray’s mission to Singapore. Met with IDA – board of Ministry of Information, Communication and the Arts (MICA)Media Fusion Plan (Digital economy strategy): Goal is to develop ‘intelligent nation’. Champion development of sector, attract direct foreign investment, nurture homegrown media enterprises Exchange program – match Singapore and Canadian companies (host in Canada and hold competition, with Communitech)

International Outreach:

Commercialization & Innovation:

• Supporting mobile game developers use of R & D infrastructure:– Facilitated partnership building (industry/academia)– Access to high-capacity fibre optic network, macro cellular and WiFi

access, and compute and storage resources

• Open to two companies

• Deadline: April 15, 2011

Mobile Design Incubator:• Capital support from OCADU’s Digital Media Research and Innovation

Institute

• Program funding from the City of Toronto

• Gathering place for SMEs and students

• Links to OCADU’s mobile, inclusive design, wearable technology and other labs, as well as the resources from university and college partners across Ontario

• Current companies: Echo Mobile, Media Lab Toronto, Guardly, Normative, Albedo Informatics

Josh Sookman, Founder & CEOGuardly

Josh is the visionary behind Guardly. He founded the company in 2010 to empower people during emergencies by connecting them to their personalized safety networks with a single tap. Prior to Guardly, Josh worked at the BlackBerry Partners Fund and RBC Venture Partners where he supported ten investment transactions and developed expertise in location-aware applications, mobile business models, game mechanics and viral distribution strategies.

Josh was a Board Observer at SocialDeck (acquired by Google). He is a huge supporter of innovation, youth entrepreneurship and the startup community, and is the co-curator at Toronto [StartupDigest]. He completed his Masters degree at the University of Toronto and his Undergraduate degree at the University of Western Ontario.

He loves wakeboarding, squash and ping-pong and still enjoys the challenges of writing code to solve complex problems.

Mobile Accelerator Program:

• Goal is to identify high potential Ontario mobile startups and to get behind them with access to research infrastructure and commercialization support

• Components:– Six half-day workshops for growing mobile businesses– Connecting with talent and mentors– Incubation

• Program starts in spring of 2011

Paula GignacPresident – IAB Canada

Paula Gignac, President of the Interactive Advertising Bureau of Canada (IAB), and former Vice President of Rogers Women’s Group of Websites, is recognized throughout the industry -- not only as a pioneering Web Publisher -- but also as an award-winning Interactive marketer and author of digital marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Proctor + Gamble, Hershey, etc.

With more than 15 years of experience in Interactive media, and an unmatched record of helping clients achieve success in the Interactive arena, she is the “go-to” expert and thought leader on Interactive advertising trends and research in Canada; and also the creator and chief instructor of IAB Canada’s industry-leading Intensive, One-Day Course in Interactive Marketing + Online Advertising. Originally trained as a Wildlife Biologist, Gignac’s perspective on Interactive is about as yin-yang as it gets… In fact, prior to entering the advertising field, Gignac was also a Writer and Artist, having written for magazines as diverse as Fuse and Flare; won a Studio Magazine award for her photography; directed the short film Excess Is What I Came For; and produced Glove as part of InterAccess Electronic Media Arts Centre ’s first all-female digital art installation show, Game Girls.

MEIC Partnerships

Mobile Forums:• Complements the Mobile Accelerator Program and Commercialization &

Innovation support services

• Components:– Tech Talks: Speaker panel sessions focused on pertinent technology issues

and providing networking opportunities• Microsoft Window’s Phone 7 Bootcamp

– Tech Offers: Providing mobile entrepreneurs access to software and hardware, for the purpose of developing new products and services

• Negotiated free licenses to convenient access to open source

– Tech Advisory: Providing technical advisory support services in conjunction with the Tech Offers

• In-house technical support

Get Involved with MEIC!The directors on the board who do not occupy offices may chair MEIC working groups.

Some suggestions for Working Groups are:

Research-Academic GroupInternational OutreachProgramming TrendsStartUps

We want your input and would like to open this up to the floor for comments and suggestions.

There will be sign up sheets available on the way out for those who are interested in joining orleading a working group.

Working Groups –MEIC needs you!

Finance:

• MEIC funded as a coalition by OCADU and OMDC

• Incorporated as a non-profit in 2011

• Year end is June 30th

Mike is a partner in the Assurance division of the firm. Mike’s vision, combined with his insight from working in senior level positions directly within industry, provide Fuller Landau with a unique ability to quickly establish strategic solutions for their clients. As an assurance partner, Mike is responsible for audit engagements. In addition, he leads a team with a business advisory focus on all aspects of development, including up-front feasibility, execution, due diligence and disposition strategy.

Fuller Landau is a mid-market, regional Chartered Accountant and Business Advisory firm offering comprehensive solutions to entrepreneurially-led owner managed businesses.

AUDITOR:

Mike Stoyan, CAPartner, Fuller Landau LLP

Stephen Perelgut – Secretary, MEICIBM Canada - Toronto Lab University Relations Manager

Stephen PERELGUT is IBM Canada's University Relations Manager working out of the IBM Centre for Advanced Studies in Markham. He graduated from the University of Toronto's Department of Computer Science with his MSc in 1984. Since then, he has helped start a software company, Holt Software Associates Inc., which he ran as Vice-President before leaving to join IBM.

Stephen is currently in charge of IBM's University Relations within Canada and works with universities across Canada as well as linking to other academic and research institutions around the world. He has been the Chair of the Consortium for Software Engineering Research, the leading software engineering research group in the world.

Within IBM, Perelgut provides oversight for all linkages between the company and academia including research collaborations, recruiting, sales and technical skills exchange. As well, he manages research projects relating to Services Sciences, Management and Engineering (SSME) and mobile and social computing

Nomination and Election Procedures:

At a meeting of the MEIC Interim Board, called specifically for that purpose, the desired number of directors on the board was determined to be twenty-one.

The Interim Board worked together to put forward a slate of candidates that best represented the mobile ecosystem.

All candidates on the slate have consented to work on the Board if elected.

Directors are elected for a two year term.

The following slide show describes each of the 20 candidates going forward for nomination.

Voting for the slate shall be through a show of hands and will take place once the presentation of candidates is complete.

Officers of the Corporation include: a Co-Chair Industry, a Co-Chair Academic, Secretary and Treasurer. These officers will be appointed by resolution of the board at the next meeting of the board. Officers must be directors.

MEIC Board Electi on