MTB Guest Blog Kit

Conceived in 2010, MeettheBoss TV started life as an IPTV channel dedicated to broadcasting face-to-face

interviews with the business arena’s most disruptive thought-leaders as a platform for executive learning,

including:

Who are We?

Between 2010-2011, our membership base swelled to approximately 100,000 executives – from C-level

executives all the way through to Managers – allowing us to engage with a committed community and begin

to build a respected brand and service.

Towards the end of 2011, MeetTheBoss TV went into hibernation as its parent company, GDS International,

re-aligned its business model with the aim of positioning MeetTheBoss TV as a leader in virtual business

broadcasting for the digital executive.

In June of 2012, it found its answer with a unique take on virtual roundtables. Creating a platform for

senior executives to discuss, network and knowledge-share on specific topics – recorded and moderated by

MeetTheBoss TV – allowed our audience to take charge of the broadcast schedule and become an active

part of the conversation.

BoB Seelert, Chairman, SaatChi & SaatChi

DaviD FrigStaD, Chairman, FroSt & Sullivan

herBert hainer, Ceo, aDiDaS

viDeoS

Jorgen vig KnuDStorp, Ceo, lego

miChael morriS, Ceo, ameriCan eleCtriC-poWer

liane hornSey, vp operationS, google

Since introducing our virtual roundtable format, MeetTheBoss as grown exponentially to now include offices

in Bristol, New York, Miami and Sydney and two further TV studios to accommodate its growth.

We’re currently undertaking an entire website redevelopment, due for completion in March 2013, to better

serve our existing membership base and grow out new audiences and content streams.

Our content strategy is now far more integrated to include video in combination with blogs, vlogs, podcasts,

roundtables and social media to encourage better content discovery across the board. In this context, our

content is at the pulse of everything we do.

Our aim for 2013? To produce in excess of 900 private roundtables globally and cement MeetTheBoss TV

as a global leader in digital business broadcasting and facilitation.

Where We’re going

Content strategy in a multimedia context is now a top priority for MeetTheBoss. As a result, the blog will

play a pivotal role in igniting new conversations and engaging with over 107,000 executive members across

a variety of industries.

However, while we undertake a significant amount of content in-house, guest bloggers are already

becoming central to our success. In order to grow, we need to first establish reciprocal and productive

relationships with passionate bloggers and industry voices across a variety of disciplines to provide

expertise and thought-leadership.

We’re looking for quest bloggers who can provide insightful perspectives, instigate valuable discussion

points and attribute content to tie in with specific interviews and topics of interest reflected in our interviews.

We understand that guest blogging is all about flexibility. As such, it’s important for us to appreciate that our

guest bloggers are, by their very nature, busy people – and to work around their schedules accordingly. We

work with our current guest bloggers on a basis that works for them first.

Where Do you Fit in?

While guest blogging for MeetTheBoss carries no direct financial remuneration, we go the extra mile to

ensure all of our guest bloggers are supported and showcased at every opportunity. This includes:

Where’S the BeneFit?

Tangible channels to grow your personal brand, both within your industry and as a

leadership expert

The opportunity to establish and grow your position as a thought-leader within the

corporate and digital spheres

Opening up networking routes with business leaders at a senior level, previously

interviewed for MeetTheBoss TV

The freedom to explore new content streams that aren’t viable on other business websites

A platform to have your content viewed by over 100,000 senior executives already

interacting with content on MeetTheBoss as established members

If you’re interested in guest blogging for MeetTheBoss TV, or if you have any questions that haven’t been

fielded here, please feel free to contact our Online Content & Community Manager, nick pryke.

intereSteD?