Mcg overview

Bigger, Better, Sexier Marketing for B2B

Prepared for the world to see

Marketing that Accelerates Sales

Who We Are

Headquartered in Denver, Colorado, Market Creation Group (MCG) is a full service

marketing firm here to serve business-to-business companies exclusively.

In business for 7 years, MCG currently has 15 employees fulfilling roles in marketing

strategy, research, channel marketing, copywriting, design, website development, social

media, sales enablement, SEO, PPC and account services.

MCG delivers competitive advantages to our clients by providing marketing solutions in

these key areas:

1. Creative Strategies

2. Creative Services

3. Demand Generation


Full Service Marketing

Websites, Email, Print Collateral, eBooks, Infographics &

Whitepapers that drive sales

Research Based

Strategies

CreativeServices

DemandGeneration

Search, Social & Digital Reach Campaigns

that are measurable

MCG’s Three Worlds

Competitive Insights, Brand Development, Marketing Strategies &

Sales Playbook Creationthat set the foundation for success


Our Philosophy

Use Cases +

Personas +

Relationship Status =

Successful MicroTargeting Strategies,Effective Messaging,

Faster and greater demand generation


Services We Offer

Strategic Marketing

• Brand Foundation

• Messaging Playbook

• Research• Competitive analysis

• SWOT analysis• Persona & Use Case Development

• Market Segmentation

• Marketing Plan Development

• Content Strategy Development

• Marketing Process Development

Virtual Marketing Services

• Virtual CMO• Virtual Marketing VP

• Virtual Marketing Manager

Demand Generation

• Marketing Automation System Integration

• Inbound Marketing

• Content Marketing

• Email Marketing• Landing Page Creation

• PPC• SEO• Social Media (Demand Generation)

Creative Services

• Web Design• Micro Site Design

• Digital Marketing

• Content Creation• eBooks• White Papers• Webinars

• Sales Enablement

• Social Media (Brand)


Our Team


brett schklar, ceo & founder

account management

cory nickerson, marketing director

erin lombardi-gordon , account manager

jennifer saldanha, marketing manager

rose schuchat,marketing intern

strategy

jjm markisohn, chief development officer

laurel brozovich, account/project

manager

linda hartman, dedicated marketing

executive

melodie steffler, dedicated marketing

executive

creative

keith mccurdy, art director

anton reyes, designer virginia roper, lead developer

alison kramer, developer

mark stiltner, creative content manager

dillon voyzey, copywriter

kerrey knisely, copyeditor

demand gen

nick yorchak, seo specialist

zach randall, ppc specialist

Our Team


Award Winning, Nationally & Locally Recognized

• Denver’s Fastest Growing Private Company, 2009 & 2010 by the

Denver Business Journal (961% growth 2006-2008)

• Winner of 5 Business Marketing Association Gold Key Awards

2011 & 2012

• Winner of 4 American Marketing Association Apex Awards 2012

• Featured in December, 2009 Entrepreneur Magazine – Great

employee practices and client loyalty

• CBS News Beating the recession through smarter marketing

Countdown: Why Companies Hire MCG: #9

MCG’s Experience


Our B2B Customers Tell the Best Story

http://www.verio.com/

http://www.zayo.com/

http://www.visiontekinc.com/index.aspx


Experience

MCG has over 200 years of combined experience in the business-to-business technology space.

Our clients tend to have complex sales cycles. So, we focus their marketing efforts on providing targeted content designed to generate leads and keep opportunities moving forward.

Our team has extensive experience in B2B technology – hardware, software, services, energy and infrastructure management.


What Our Customers Have to Say:

“Our new websites are driving sales and taking our business to the next level, thanks to the team at MCG. We definitely got our money's worth and more.”

-- Bev Berry, VP of Business Development, ProtoTest

“Working with the team at MCG has been a terrific experience. They get the whole B2B space, and with their experience and creativity they were able to take fairly complex business concepts and turn

them into something very engaging and visually compelling on our website. ”

-- Steve Herrmann, Vice President, Marketing and Strategic Alliances, Oniqua Enterprise Analytics

MCG’s understanding of our business, coupled with their experience using personas and use cases to better target prospects really helped our sales and marketing teams differentiate ourselves in a

difficult and competitive field. Working with such a seasoned and creative team opened our eyes to new tactics to bring in quality leads.”

-- Marta Kelsey, Senior Marketing Manager, ICMI


About MCG


brett schklar, ceo & founder

michele murphy, office operations

account management

cory nickerson, marketing director

jennifer saldanha, marketing manager

margie shaw, digital marketing manager

laurel brozovich, account/project

manager

rose schuchat,marketing intern

strategy

jim markisohn, chief development officer

linda hartman, dedicated marketing

executive

melodie steffler, dedicated marketing

executive

creative

keith mccurdy, art director

anton reyes, designer

virginia roper, lead developer

alison kramer, developer

mark stiltner, creative content

manager

cory dillon voyzey, copywriter

kerrey knisely, copy editor

demand gen

nick yorchak, seo specialist

zach randall, ppc specialist

Our Team


Over 60 B2B Customers Tell the Best Story

http://www.verio.com/

http://www.zayo.com/

http://www.visiontekinc.com/index.aspx



Case Studies


The Challenge

Oniqua optimizes maintenance and operational inventories for mining, energy and transportation companies. Each time Oniqua has a sales opportunity, an array of decision makers are involved. This leads to a long and complicated sales cycle. Oniqua needed an easy-to-navigate website that could communicate effectively with multiple audiences.

The Solution

MCG created personas for each decision maker involved in Oniqua’s sales cycle. We also identified the situations or “use cases” that would cause each persona to benefit from Oniqua’s services. Using these use cases as a guide, we developed a website that provided specific, targeted benefits for each persona.

The Results

Oniqua’s website visits soared by 53% and the average time spend on-site jumped 43%. As a direct result of the website’s success, MCG became a trusted marketing partner for Oniqua. We currently assist with a wide range of strategic and tactical services, including marketing program development and tradeshow promotions. See the website at www.Oniqua.com

ReferencesSteve HerrmannVice President, Marketing and Strategic Alliances303-952-6669 | [email protected]

Oniqua Enterprise Systems

Branding, Personas, Use Cases, Corporate Website

http://www.Oniqua.com/

mailto:[email protected]

Marketing that Accelerates SalesOniqua.com


The Challenge

I-Behavior is in a complicated industry, aggregating shopper purchase data and providing statistical modeling to predict future purchases. They were having a hard time communicating their services in a way that would resonate with potential customers and differentiate them form the competition.

The Solution

We decided that what I-Behavior really needed was a human touch. From their website, to their marketing materials, to the new products we helped them launch, we refocused the stories I-Behavior told from the technology to the people the technology touched.

The Results

I-Behavior’s success stories include: a new website that helped the company get noticed and acquired by a large marketing firm; a direct mail piece that exceeded their previous response rate by over 300%; and the successful launch of three new product offerings, including a mobile couponing app. See the website at www.i-behavior.com

ReferencesEllen BossertVP Marketing & Communications303-228-5021 | [email protected]

I-Behavior

Branding, Personas, Use Cases, Corporate Website

http://www.i-behavior.com/


Marketing that Accelerates SalesI-Behavior.com

Marketing that Accelerates SalesBranding, Video, Corporate Website (onscreen-media.com)

Marketing that Accelerates SalesB2C Work - Presidents Leadership Class, Greenhouse Scholars,

Charter Communications


The Challenge

NCM is a $650 million company that puts sports, performing arts, concerts and business events on movie screens across the country. They were enjoying a great deal of success with the entertainment side of their business. Unfortunately, getting other businesses to consider the theater as a national event venue was proving to be a daunting task.

The Solution

MCG identified the industries most likely to use NCM’s theater events, and identified the use cases that would require a national venue like the cinema, (product launches, training, crisis communications, etc.) We created a video to increase awareness. Then MCG followed up with a comprehensive demand generation strategy that included microsites, lead nurturing campaigns and events targeted at specific industries and companies.

The Results

The Fathom Business Events video has received rave-reviews from both National CineMedia and their clients. This video has been an invaluable resource for both the marketing and sales team, and it is currently featured on the homepage of their website. MCG is currently in the process of completing the first event and microsite.

References

Yvonne AndersonSenior Marketing Manager303-792-8674 | [email protected]

Demand Generation, Events, Strategy, Video

National CineMedia (NCM)


Marketing that Accelerates SalesDemand Generation, Events, Strategy, Video


The Challenge

Questar Energy was in desperate need of an identity overhaul. They are a multibillion-dollar natural gas driller, wholesaler and retailer based out of Utah. The problem was that the perception of their brand didn’t fit with the company’s strategic vision for the future.

The Solution

We gave Questar a whole new identity and helped them write their brand’s story in a way that would speak to their customers. Then we built a visually stunning website that put their new brand to work.

The Results

The new identity struck the perfect balance between Questar’s traditional look and their new strategic direction. It helped Questar associate their brand with clean energy initiatives without alienating the legacy customers that propelled them to become a multi-billion-dollar business. See the website at www.questar.com.

Reference

I’ve requested a reference but it may take up to two weeks to get a response from corporate.

Branding, Web

Questar Energy

http://www.questar.com/

Marketing that Accelerates SalesBranding, Web


The Challenge

Verio is one of MCG’s oldest clients. One of the biggest projects we won with them was the full rebuild of Websites.com. This website is a central portal where small businesses can discuss and collaborate on leveraging websites to build their customer base. The website is available in five languages and has an extremely complex and deep user engagement model. This presented significant hurdles for the MCG development team.

The Solution

MCG designed a clean, easy-to-use layout and navigation system, and assembled a team of on- and off-shore coders who could quickly develop the sophisticated site.

The Results

Websites.com currently enjoys traffic as high a 150,000 visitors per month. As a result of MCG’s success, we were selected by Verio to rebuild Whois.net, which supports over 120,000 visitors PER DAY from over 125 different countries.

References

Kazutaka Kobayashi

Director of Marketing

303-645-1945 | [email protected]

Demand Generation, Strategy, Web

Verio – Websites.com

http://www.websites.com/

http://www.whois.net/


Marketing that Accelerates SalesDemand Generation, Strategy, Web


The Challenge

Format Dynamics reformats website content for printing and mobile devices, then inserts targeted advertising. They were struggling to get off the ground and needed help developing their overall marketing plan, a website and messaging.

The Solution

MCG instituted a segmented marketing plan focusing on two key audiences, advertisers and web publishers. New messaging was created for each segment and a new website was developed to convey the elegance and power of this totally new advertising medium. MCG also assisted in the search for a PR partner to complement Format Dynamics marketing efforts.

The Results

Format dynamics recently received a fresh round of capital and expanded operations to New York City. See the website at www.formatdynamics.com

References

Product Launch, Branding, Web

Format Dynamics

http://www.formatdynamics.com/

Marketing that Accelerates SalesProduct Launch, Branding, Web


The Challenge

NGT had recently launched a new indirect channel for their small business VoIP services being sold be Value Added Resellers. Because NGT was an unknown retail brand, and resellers were just learning about NGT’s services, they needed an engaging and easy way to interest and inform prospects.

The Solution

Because NGT.com is set up largely to service NGT’s wholesale customers, MCG recommended that NGT create a microsite as a one-stop home for the new VoIP service. This microsite, named NGT Digital Voice Hub, would have a unique twist to keep visitors engaged.

The Results

Brett, this section was cut off on the slide. You may want to pull it from the original document. See the microsite at www.ngt.com/dvhub/

References

Interactive Video, Sales Enablement Tools

New Global Telecom (NGT)

http://www.ngt.com/dvhub/

Marketing that Accelerates SalesInteractive Video, Sales Enablement Tools

More Examples


Verio Is a Global Provider of Business and Enterprise Cloud and Web Hosting Solutions. MCG developed their direct and indirect sales websites.

Marketing that Accelerates SalesViaWest NEXT Campaign


Marketing that Accelerates SalesIT Infirmity Campaign

Marketing that Accelerates SalesViaWest Security Video


Spatial Energy serves the energy, exploration and extraction industry by providing detailed satellite topographical photography. MCG developed their website and provides ongoing web and marketing support.

Marketing that Accelerates SalesCRBE Invite

Marketing that Accelerates SalesDemoGala Email and Print Ad

MCG also created an email version for “Defrag”

Marketing that Accelerates SalesViaWest Year In Review Email

Marketing that Accelerates SalesKINECTed Cloud Reference Chart

Marketing that Accelerates SalesViaWest Sales Kick-Off 2012

Marketing that Accelerates SalesCustomer Appreciation Event Invite

Marketing that Accelerates SalesSocial Media – Twitter Launch & Campaign

Thank You!

www.demandMCG.com | [email protected]

303.325.7423 | @demandmcg

http://www.demandMCG.com/

http://www.demandmcg.com/

http://www.demandmcg.com/

Technology

Mcg overview