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Thanks to new technologies, now accessible also in remote places, development work - and development workers - have an increasing digital footprint. Quite litterally, what was invisible can now become visible, with major implications for aid effectiveness, transparency and fundraising. Being able to manage such footprint effectively and analyse it to identify emerging trends is going to be a differentiating skill in the Development 2.0 world. This presentations illustrates some key concepts, examples and tools that development organisations can use ti analyse and manager their digital footprint.
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Making the invisible visible
Managing your (and your projects’) digital footprint
@gquaggiottoPractice Leader, Knowledge and Innovation
Photo (CC) : http://flic.kr/p/7PZw
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United Nations Development Programme
Today’s presentation
• Digital footprint?• Personal vs. project• What tools can you use?
Analogue vs. digital self
A week in NY (according to Foursquare)
Egyptian revolution (on Twitter)
Photo (CC) : http://flic.kr/p/9pBhet
What makes up your “info shadow”?
• Email• Mobile phone• Social media (e.g. Facebook)• Photos• Presentations• .. And more
And how far do you want to take it?
http://www.tlclark.com/atlasofthehabitual/
http://www.fitbit.com/
http://bit.ly/otDD8s
Others create your digital footprint, too- you cannot control it
Advantages of digital footprint
• It’s searchable/findable• Analysing “invisible” patterns• Supports networking with like-minded people• Predictions• Possibility of adding “layers”
Read more: http://bit.ly/lsIVgs
Digital footprint in action
http://mapkibera.org/
Digital footprint in action
http://huduma.info
Digital footprint in action
What % of your work & expertise is “invisible”?
Why does this matter?
http://www.peerindex.net/undp_europe_cis
Competencies to manage your digital footprint
1. Know what your footprint is2. Listen/monitor conversations about you/your projects/
areas of expertise3. Control vs. influence4. Talking while you are doing something, not at the end5. Being interesting to stand out from the clutter6. Think not only information, but people & networks7. Professional vs. personal boundary 8. Know your privacy and security9. Curating and facilitating
Tools to assess your digital footprint- aka the digital narcissist toolkit
• Google.com• “Me on the Web,” Google dashboard• Pipl.com• Klout.com• Linkedin Inmaps• PeerIndex.com• Vizualize.me• http://www.the-social-list.com• The Museum of Me• Personal Digital Footprint Calculator
http: //vizualize.me
Source: Xefer.com/twitter
Be mindful of time…
Know thy network
What do you want the rest of UNDP to see/know about you?
Arrows pointing “in” indicate this person is “followed”
This person does not have “expert” in their official title…
What is your digital influence?
What about the footprint of your projects?
Photo (CC) : http://flic.kr/p/9pBhet
What makes up UNDP projects “info shadow”?
• Atlas• Websites• ???
What % of our work is “invisible”?
Making the invisible visible
Making the invisible visible
Project/programme/knowledge lifecycle
Digital “smoke signs” throughout the project cycle
Source: @galipeau
Real time footprint
http://www.akvo.org
Imagine a world where 80% of our work is “visible”
• Less “I don’t who does what?”• Emergence of expertise• More sophisticated understanding of what doesn’t
work• Transparency• Emergence of patterns• More self-organising, less top-down• Real-time response• Greater visibility vis a vis donors
> Digital footprint = > donations?
Source: Mashable, http://on.mash.to/jSjqmh
> Digital footprint = > Long term sustainability?
Source: The Media Blog, http://bit.ly/qYdue9
> Digital footprint = > Transparency?
Source: Aid Transparency Assessment 2010
Tier 2: “These donors generally show an explicit commitment to aid transparency but they are inconsistent in their current levels of performance on the availability of
information. Good performance in one area is usually counterbalanced by poorer performance elsewhere”.
Successful development2.0 orgs- the “social business”
• Real time• Ability to identify patterns/analyse data• Every employee is a communicator• Experts as thought leaders• Engaging content• Feedback loops
What is the digital footprint of..(aka what other case see of…)
• Your daily work• You workshop/conference• Your CoP• Your project
You can start today!
• Online Personal Profile• Facebook• Twitter• Linked in• Slideshare• Flickr• Blog• Issuu• Open Data
Read more
• The power of the visible: open up for social change• Web squared: web2.0 five years on• The information shadow of development projects• Digital smoke signals (UN Global Pulse)
