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8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference14-15 October 2010, Ohrid www.seeita.org
Making CSR operational for SMEs UNIDO Responsible Entrepreneurs
Achievement Programme
Regional CSR Network for Small Businesses in CEE/SEE
Nikica Kusinikova, Konekt
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference14-15 October 2010, Ohrid www.seeita.org
Challenges in implementing existing CSR concepts
• CSR primarily promoted by larger companies
• As a consequence – SMEs are often skeptical towards CSR
• General approaches to CSR cannot be simply imposed to smaller companies
– They don’t share same concerns as large companies
– They usually face resource constrains
– Pressing short-term economic survival
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference14-15 October 2010, Ohrid www.seeita.org
Modified approach to SMEs
• Need to fit SMEs’ needs and capacities without affecting their economic viability
• The perspective – sustainable development
– Must be financially secure
– Minimize (ideally eliminate) its negative environmental impacts
– Act in conformity with societal expectations
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference14-15 October 2010, Ohrid www.seeita.org
REAP (Responsible Entrepreneurs Achievement Programme)
• Standardized methodology designed by UNIDO (UN Industrial Development Organization)
• Support system of licensed REAP consultants
• REAP Software
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference14-15 October 2010, Ohrid www.seeita.org
REAP
• Focused on direct economic benefits of CSR-oriented strategies
– towards increased productivity, operational costs savings and enhanced market access
– Improvement of workplace and processes
– Environmental domain
– Social issues
– Anti-corruption
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference14-15 October 2010, Ohrid www.seeita.org
Regional CSR Network for Small in CEE/SEE
• Officially launched in May 2010
• Main activities:
– Research to create a regional knowledge base
– Advisory services to business support institutions
– Technical assistance and in-plant assessments to individual SMEs
– Training and regional capacity building
– Awareness raising and information dissemination
– CSR policy advice
• Focal Point Organizations in each country
8th SEEITA – 7th SEE ICT Forum Meeting & 7th MASIT Open Days Conference14-15 October 2010, Ohrid www.seeita.org
Thank you!
For more information on REAP and the Regional CSR Network for Small Businesses in CEE/SEE contact:
Association Konekt - Network Focal Point for Macedonia
