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Making A Living Through A WordPress- Based Business David Veldt @DavidVeldt www.interactually.com/ wcgr-2013

Making A Living Through A WordPress-Based Business

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This session takes both experienced and inexperienced users alike through the process of launching a business built with the help and versatility of WordPress. This includes building a simple lead-generation site for your company, selling products through an eCommerce site, as well as making money through different forms of advertising (affiliate marketing, flat-rate ads, AdSense).

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Page 1: Making A Living Through A WordPress-Based Business

Making A Living Through A WordPress-Based Business

David Veldt@DavidVeldt

www.interactually.com/wcgr-2013

Page 2: Making A Living Through A WordPress-Based Business

3 Primary Types of Websites

1. Lead Generation2. e-Commerce3. Media

www.interactually.com/wcgr-2013

Page 3: Making A Living Through A WordPress-Based Business

Lead Generation

• Call-to-action is paramount• Contact page, phone number, quote form,

map, download, email• NEVER leave a user wondering where they

should go next• Make the process as simple and obvious as

possible

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Page 4: Making A Living Through A WordPress-Based Business

e-Commerce

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Page 5: Making A Living Through A WordPress-Based Business

Media – News, Blogs, Entertainment

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• Affiliate Marketing• Ad Publisher• Ad Network• Sell Your Own Product

Page 6: Making A Living Through A WordPress-Based Business

Affiliate Marketing

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Page 7: Making A Living Through A WordPress-Based Business

Ad Publisher

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Page 8: Making A Living Through A WordPress-Based Business

Ad Network

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Page 9: Making A Living Through A WordPress-Based Business

Sell Your Own Product

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• eBook• Theme• Plugin• Course• Membership• Physical item

Page 10: Making A Living Through A WordPress-Based Business

Selling More

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Page 11: Making A Living Through A WordPress-Based Business

More than just CRO…

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Sales Optimization• Conversion Rate• Total transactions• Average Order Value

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Conversion Rate

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• Prominent Call-to-Action• Simple site structure & navigation• Short, easy forms• Compelling (yet, carefully chosen) copy• Design• Test, measure & refine

Page 13: Making A Living Through A WordPress-Based Business

Total Transactions

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• Are they coming back?• Coupon codes• Email lists• Leverage the ‘Thank You’ page

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Average Order Value

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• Are they adding more to their cart?• Cross selling - “Customers who viewed this

also viewed”• Up selling – “Basic, Pro, Unlimited”• Volume Pricing – “Buy 2, Get the 3rd Free!”• Free shipping

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www.interactually.com/wcgr-2013

@DavidVeldtwww.interactually.com/wcgr-2013