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Make Your Words Sell Why content matters? Michal Blažej, Production Director, Lighting Beetle www.lbstudio.sk Follow me @michalblazej [email protected]

Make your words sell!

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The content of your website is its the most important part! One should dedicate a large portion of the time reserved for a project to analyzing and creating quality content. Skim through the presentation to see why!

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Page 1: Make your words sell!

Make Your Words SellWhy content matters?

Michal Blažej, Production Director, Lighting Beetle

www.lbstudio.skFollow me @[email protected]

Page 2: Make your words sell!
Page 3: Make your words sell!
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How many fries are we able to prepare in an hour?

Are they good tastin’?Does it fill me up?

GET TO KNOW YOUR PRODUCT

Page 5: Make your words sell!

Identify your target market

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GET TO KNOW YOUR COMPETITION

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IDENTIFY YOUR IDEAL CUSTOMER

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DEVELOPYOUR

Most Wanted ResponseBackup Response

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ISOLATEPRODUCT FEATURES

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FEATURES BENEFITS

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BENEFITS USP (Unique selling proposition)

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DON’T

BE MEBE YOU

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up to 80% of your readers willonly read the opening headline80%

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you have 3 seconds to catch the reader’s attention

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Thank You for Your attention

Follow us on Twitter @lightingbeetle

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[email protected] | www.lbstudio.sk