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My co-founder Nikka and I come from first generation immigrant families. We were the first in our families to attend a university far away from home. After Berkeley, I moved to Washington DC, Nikka moved to Brazil. Every time we moved, we struggled to find cheap local hotspots or things to do on the weekends. This problem was exacerbated when we moved to Fayetteville, AR and found ourselves without a means of transportation, largely because we assumed Fayetteville had a public transportation system, and didn't find anything on Google to prove the contrary. This constant problem could be avoided if I had friends everywhere I go. But I don’t. And that’s where Sooligan comes in. Sooligan provides local information in real-time by capturing the RAVES or RANTS of locals in every city. Sooligans don’t just tell you the tacos are great at Albertos. We tell you that place is packed right now, and they’ve just run out of your favorite shrimp tacos RIGHT NOW. You no longer need friends or family everywhere you go to receive valuable word-of-mouth recommendations. Sooligan is also a platform for localized Question & Answers so all of your local questions can get answers directly from someone that has an answer: a local. Sooligan is now available for download on iOs!!
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Digital Word-of-Mouth
• Real-time local information with a human touch
• We capture the RANTS or RAVES of locals in every city
• Easy access to the thoughts and opinions of locals in any city
• We digitalize word-of-mouth
Quick Summary
1. Most valuable recommendations come from friends & family.
2. In cities without friends & family, finding accurate, up-to-date, current local information is extremely difficult
3. Friends & family do not know everything about a city
4. 85% of all consumers use internet to find local information. Current options are inefficient.
Problem
Current Options
The Sooligan Solution1. R e a l -t i m e f e e d o f R A N T S & R A V E S i n
a n y c i t y
2. O p e n -e n d e d , n o t j u s t a b o u t l o c a l
b u s i n e s s e s o r d i n i n g
3. K n o w w h a t t h e l o c a l s i n A N Y c i t y
a r e t h i n k i n g i n s t a n t l y
The Sooligan Solution4. R e a l -t i m e f e e d b a c k o f a n y l o c a t i o n o r
b u s i n e s s
5. M o m e n t s -b a s e d l o c a l d e a l s a n d a d s
i n t e g r a t e d i n t o u s e r e x p e r i e n c e b a s e d
o n k e y w o r d -m a t c h i n g t e c h n o l o g y
The Sooligan Solution6. L o c a l i z e d Q u e s t i o n & A n s w e r
Sooligan vs. CompetitorsCompetitor Differences with Sooligan
Yelp Yelp is a passive form of local social search. Not very interactive, contains reviews that are often out-of-date and inaccurate. Yelp also tends to be used for business reviews and recommendations. Sooligan opens up the raves and rants to any topic in that city, not just businesses.
Local Twitter Allows users to see tweets made by locals in their current city, however, they are not structured in any way besides being made locally. Sooligan structures every user posting as a RANT or RAVE, making it easier to find specific sentiments about local businesses, issues, events, and more. Sooligan also provides a direct localized Q&A platform.
Crowdbeacon Requires people to identify themselves as experts, which is constantly changing so not a stable variable. Not very interactive, user has to seek information to receive information.
LocalMind LocalMind is similar to Sooligan’s instant Q&A but it does not have an interactive social experience like the Rants and Raves. Users on LocalMindtend to be continuously asking questions, searching for answers, and looking for reviews, not leaving them.
NextDoor NextDoor’s purpose is similar to Sooligan in that it is a platform for locals to communicate with each other. However, NextDoor is limited in that it is only for neighborhoods, and a user must be a verified resident of a certain neighborhood to participate. It is also only for neighborhood services.
Revenue Model AMoments-based advertisement integrated into user experience as a stream of photos, generated based on keywords. For example, a RAVE about a coffee shop will show an ad for a local coffee shop. A RANT about a certain business may generate an apology from the business.
Revenue Model BFee-based service for businesses to use Sooligan technology and system to obtain real-time customer analytics & insight for businesses.
Management• Natasia Malaihollo , Founder – Patent Specialist to IBM &
Samsung, corporate Intellectual Property specialist
• Nikka Umil, Founder – Student Liaison to UC Berkeley Chancellor’s Office; founded & chaired $300 million fundraiser, one of the biggest endowments in school history
• Stephanus Malaihollo, CTO – Lead Tech Analyst at Lennar Corporations
• Lucian Paun, Mobile App Developer – Early developer of bluetooth technology in automobiles
• Basit Nizami, Server Support Engineer – Senior Software Engineer at Hashe Computer Solutions
Current Update1. Sooligan Mobile 1.0 launched on iOs Feb. 3, 2013
2. Over 3,500+ users with no marketing.
3. Scalable product. Test launch in Berkeley, Fayetteville, AR & New Orleans produced identical results:
- Quick User Adoption & Retention- Active users log-in once a day - Growth in active users amongst 18-45 professionals
You’re not a hooligan, you’re a Sooligan, and we make local search cool again!
Contact:
Natasia Malaihollo, [email protected]
Appendix1. Customer development at UC Berkeley, LSU, and University of
Arkansas produced identical results: students are our target market/early adopters.
2. Initial market: 21.6 million college students every year; 46 million people move across the country every year.; 85% of ALL consumers use internet to search for local information
3. Current strategic partnership discussions with IMG and TrepLabs. 4. Exit Strategy: acquisition by social search platform (Google, Bing,
Yahoo)5. Sooligan is initially based in Berkeley, California. Currently, the team is
focused on product development in Southern California.6. Sooligan is a graduate of The Ark Challenge, a 14-week intensive
business accelerator in Fayetteville, Arkansas.
