1. Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com Platform for Growth Platform for Growth Platform for Growth: The System Magento provides the optimal platform for business growth: Platform for Growth Product Datasheet p. 1 of 4 scalability Magentos architecture accommodates the evolving needs of an eCommerce business; from a growing feature set to an expanding catalog, customer base and order volume. flexibility Magento delivers unprecedented flexibility and control over store operations from catalog presentation to database configuration and integration. security Magentos easy installation and configuration makes adhering to industry-standard and PCI-compliant security regulations a breeze. global Magentos multi-language and multi-currency support enables targeting global markets in their native languag- es, currencies and payment methods. Open source Magento was built as an open-source platform to allow merchants total control and freedom over both their eCommerce business and eCommerce software. Multiple store control With its multi-website and multi-store management through a single administrative interface, Magento en- ables merchants to expand in whichever direction market opportunities point. community resources The Magento community, 19,000-member strong, consists of developers, designers and consultants committed to learning, leveraging and extending the power and reach of Magento. With more eyes on the product, Magento enjoys faster product advancements, more frequent upgrade releases, better quality assurance and more language translations than any other eCommerce platform on the market.

2. Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com Platform for Growth Platform for Growth Platform for Growth Product Datasheet p. 2 of 4 Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com Platform for Growth Platform for Growth Platform for Growth: The Features search engine optimization multiple stores, websites, languages, currencies Magentos built in SEO tools optimize your content for search engines thereby extending the reach of your con- tent to customers arriving at your store via natural search and helping you attract new customers and reduce PPC advertising costs. highlights: Keyword-rich urls with admin control for every content page Meta info control for every content page Auto-generated page titles with admin override Auto-generated sitemap SEO-friendly, customer-generated content With Magento you can target specific customer groups with different websites or store fronts, with unique content and design, in their native languages and local currencies. highlights: Multi website and storefront managed through a single admin panel Multi languages with inline translation tool Multi-currency Customer groups 3. Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com Platform for Growth Platform for Growth Platform for Growth Product Datasheet p. 3 of 4 Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com Platform for Growth Platform for Growth Magento provides shoppers with fast and intuitive tools for finding the right product such as a Layered (Faceted) Navigation which enables customers to narrow product results by meaningful product attributes and an in-site search tool with search term suggestions. highlights: Layered (Faceted) Navigation Search with term suggestions Product tags Product Reviews and Ratings Product comparisons Magento helps you set up meaningful product relation- ships to present relevant items at the most appropriate junctions in the purchase process. highlights: Up-sells, Cross-sells Tiered-pricing Featured products Magentos One-Page and Guest Checkout options in- vite existing, new and on-the-fence shoppers to proceed through a speedy, hassle-free and fully-transparent checkout process which helps build brand-confidence and increases conversions. highlights: One Page Checkout Guest checkout Ship to Multiple Destinations Shipping Estimate Multiple Payment and Shipping Methods Magentos built-in Order management module enables customer representatives to take orders, edit orders, issue refunds, add items to a customers cart in real time and view and edit all the information pertaining to a customer. highlights: Order Management Real-time intervention LAYERED (FACETED) NAVIGATION, SMART SEARCH multiple checkout options MERCHANDISING call center Product sets Recently Viewed items Wishlist Refunds 4. Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com Platform for Growth Platform for Growth Platform for Growth Product Datasheet p. 4 of 4 Varien 11832 W. Pico Blvd., Los Angeles, CA 90064 tel (310) 954-8012 | MagentoCommerce.com Platform for Growth Platform for Growth Magentos administrative reports enable store managers to analyze the performance of the entire sale process from product sales to abandoned shopping carts and customer activity. All, reports are on a per website/storefront basis. highlights: Admin Dashboard Abandoned Shopping Cart Report Product Low Stock Report Search Terms Report All reports are on a per website, per webstore level The unprecedented flexibility of Magento allows for complete control over the design, content and function- ality of every page and template in Magento. And, since Magento is built using an open source platform supported by a robust community and extensive learning resources, development and customizations in Magento are a dream for any IT department. Magento offers marketers advanced catalog and shopping cart price-rules which enable store managers to create a wide array of promotions from store-wide markdowns to targeted coupons based on any product, customer or order amount criteria. highlights: Rule-based Promotion Manager Fixed or Percentage off discount Free shipping Buy x quantity of product A get y quantity of product B at a discount Variens Professional and Premium Support Services for Magento offer a suite of world-class packages geared to ensure the ongoing success of your Magento imple- mentation. As the developers of Magento, Varien can help your company leverage the maximum power of Magento to achieve your business goals. To learn more about Variens professional services and support programs for Magento, visit www.magentocommerce.com PROFESSIONAL SUPPORT PROFESSIONAL Services CUSTOMIZATION marketingANALYTICS, REPORTS