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Lunch & Learn: SMS Services for Libraries
Presenter Diana Silveira
Novare Library Services
slideshare.net/dee987delicious.com/dee987/SMS
What is SMS? SMS Facts Reference Questions Push Circulation Notices Send Catalog Records Promote Library Programming &
Services Promotion Future of SMS Questions/Discussion
Objectives
SMS - Short Message Service (i.e., text messaging)
160 character limit Shortcode Blast (one to many) Incoming/outgoing Smart phone Clever phone Google Texting Lingo
The Basics
Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
What’s your library’s policy?
72% of U.S. adult cellphone users send and receive text messages
The U.S. mobile teen average of 2,899 text-messages per month compared to 191 calls
Teen females, who send & receive an average of 4,050 texts per month.
Recent Pew Research Center’s Internet and American Life Project reports:
73% of U.S. adults text One in three texters
would rather text than talk
The Facts
Ask a Librarian's SMS
Twilio Google Voice
Reference Questions
Create a simple ( & free) SMS Reference Service
1. Set up a free Google Voice number.
2. Promote number.
3. Optional: use free GVMax service to send notifications via Instant Messaging, emails, Prowl & Howl notifications, Twitter, HttpPost, and SMS.
4. Optional: use Twitter and go800corp.com so users can text your twitter name to 46800 and be connected to your phone.
Existing software that can help a library send hold, overdue, and other circulation-based notifications to users.
Some examples:MosioShoutbombTwilio ILS Vendors with functionality: Koha, Innovative, and Polaris.
Circulation Notices
Send Catalog Records
Blast Announcements! SMS Programming Ideas Trivia Night Polls Registration for
Programs Open Communication Contests
Other Ideas for SMS in your library
QR (Quick Response) Codes
Email Website Word of Mouth
Promoting SMS
Pros: Low Cost Easy to Implement Immediately available Flexible Connects directly with users Statistics Platform ubiquitous
Pros and Cons of SMS
Cons: Leaves out non-SMS users Standard texting rates may apply
Payments Group Messaging Geo-fencing marketing Voice (TTS, STT) App to Person
Messaging Person to App
Messaging Directions/Maps SPAM/Malicious apps!
Future of SMS
Image from http://www.tuvie.com/wp-content/uploads/window-phone4.jpg
NOW!
Questions/Discussion
What are your plans for SMS?
Contact Info
facebook.com/novarelibraryservices
@novarelibrary
Novarelibrary.com/news
delicious.com/dee987/SMS
[email protected] 877.816.9638www.slideshare.net/dee987
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