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Part of the Novare Library Services and TBLC Lunch & Learn Series, Lunch & Learn: Facebook. Facebook is one of the most popular destinations for anyone on the web with more than 500 million active users worldwide, people spend 700 billion minutes per month on Facebook. Learn how your library can harness the power of Facebook to connect to, engage users and promote library services.
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Diana SilveiraNovare Library Services
LUNCH & LEARN: FACEBOOK
More than 750 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
JUST THE FACTS
Source: https://www.facebook.com/press/info.php?statistics
People do not have to be logged into Facebook or be a member of Facebook to see your business page.
The wording on a business page is better suited to a library. The Info tab, for example, is about your location and hours instead of about your personal l ikes and dislikes.
A Business page is placed in Facebook directory for l ibraries which makes it easier for people fi nd you.
You can delete and rename business page, and you can have more than one business page (one for each branch).
Business page do not have advertising. (You, as the "owner" of the page, will see advertising on these pages, but visitors will not.)
GET STARTED: CREATE A BUSINESS PAGE
Source: http://www.supportlibrary.com/nl/users/libsample2/mweb/path5-2.html
Advantages of using a Business page vs a Profile page.
CREATING A BUSINESS PAGE
Step 1: Click on Create a Page at the bottom of your profile
Step 2: Select “Local Business or Place” and complete form
Step 3: Customize with photos/status and fill in information on profile
Create a strategy Know your customers,
know your goalsEngage users: make
your page useful Announce programs
(create events) Poll Announce new titles Promote Services
Use Insights: see what works…analyze...adjust…repeat
NOW WHAT?
Keep it humanShare news and exclusive content
People love “sneak-peeks” about new products and news.
post photos, videos, recipes and anything else that gets people talking.
Encourage fan participationReward fansHandle negative feedback
TIPS
Start with who you knowMake it a “call to action” on your in-store signs,
newsletters, emails, fl iers, menus and business cards. Install social plug-ins which are buttons you can place on your website to encourage interactions and Page likes
Partner with other brands or local organizationsExpand the reach of your posts (use the @ symbol to
tag)Encourage physical check-ins at your businessConsider ads
BUILD CONNECTIONS
Create a “Conversational Calendar” Create a schedule if have multiple admins If no one is responsible, no one will update page.Find a rhythm for posting Schedule time for Facebook (5-10 minute a day)
LOGISTICALLY SPEAKING
Don’t post too much too close togetherBe wary of auto-feedGet updates on your page’s activity
SPEAKING OF LOGISTICS
Lay out what is acceptable and what is not for users
Post it on your Facebook PageAdhere to this policy
CREATING A SOCIAL MEDIA POLICY
Have a social media planHave a goal for your social mediaHave examples of other Florida Libraries and local
public offi cials (even Rick Scott has a page)Try and get all “Social Media” approved in a bundle so
you aren’t making a case individually for Facebook, Google+, Twitter, etc
MAKING THE CASE TO ADMIN
St Johns CountyColumbus Metropolitan Li
braryLibrary of CongressTopeka & Shawnee Count
y Public Library
EXAMPLES
[email protected]://www.facebook.com/Diana.Sachs.Silveira
Novare Library Services 877-816-9638
CONTACT ME
Diana Silveira