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Location Services panel at SMX Advanced 2010 from Michael Martin PMP of Mobile Martin.
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Presented by Michael Martin PMP of
Finding Your Way with Location Services
Finding Your Way with Location ServicesLocation Services
Copyright © 2010 Mobile Martin All Rights Reserved.
Finding Your Way with Location ServicesImportance of Location Services
Copyright © 2010 Mobile Martin All Rights Reserved.
Nearly 50% of Online Search has a Location Intent Especially on Mobile Devices
Location is at the Core when Search, Social Media & Mobile Marketing Converge
Finding Your Way with Location ServicesSEO Options for Location Search
Copyright © 2010 Mobile Martin All Rights Reserved.
<div xmlns:v="http://rdf.data-vocabulary.org/#" typeof="v:Person"> <span property="v:name">Michael Martin</span> <span rel="v:address"> <span typeof="v:Address"> <span property="v:locality">San Diego</span> <span property="v:region">Ca</span> <span property="v:postal-code">92122</span> <span property="v:country-name">USA</span> </span> </span> <div rel="v:geo"> <span typeof="v:Geo"> <span property="v:latitude" content="32.8675" /></span> <span property="v:longitude" content="-117.2215" /></span> </span> </div></div>
Finding Your Way with Location ServicesHow to Advertise on Location Services
Copyright © 2010 Mobile Martin All Rights Reserved.
Mobile Marketing Association Survey - 50% of Location Based Ads Resulted in ActionVs 37% for SMS & 28% for Mobile Web
Finding Your Way with Location ServicesLocation Service Marketing
Copyright © 2010 Mobile Martin All Rights Reserved.
Location-based applications provide for retailers a combination of information (deals & products nearby) & financial incentive (mobile coupons & vouchers) which can be compelling for consumers
Finding Your Way with Location ServicesLocation Service Marketing Case Study
Copyright © 2010 Mobile Martin All Rights Reserved.
•Gowalla dropped 250 virtual tickets within 75 miles of the Nets arena
•Kicked off with a blog post, press release, Twitter & followed with engagement
•15.2% attended the game on a Monday for the NBA’s worst team & lowest attendance
•89.5% of the winners checked in at the game and were actively engaged
•Winners brought family & friends as well paid for parking, concessions, & merchandise
•Word of Mouth publicity & connections made before, during & after the event
Finding Your Way with Location ServicesMajor Brands Location Service Engagement
Copyright © 2010 Mobile Martin All Rights Reserved.
Location Service Marketing More About Rewarding Loyalty than Advertising
Finding Your Way with Location ServicesGetting In Early
Copyright © 2010 Mobile Martin All Rights Reserved.
10
Thank YouMichael Martin PMP of
Twitter: GoogleAndBlog
Mobile Marketing Site: http://www.MobileMartin.com/
Copyright © 2010 Mobile Martin All Rights Reserved.
