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Presentation given to the 3CMA 2011 Annual Conference on September 9, 2011. Held in Austin, Texas.
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Location-based Tools & Social Media
2011 3CMA ConferenceMaking Communications Work:
Hitting the Right Notes in a Wired WorldSeptember 9, 2011X
Weir
d
About Me
About Me
GEEK ALE
RT!!
Today We’ll Cover …
• What is the Colorado River Trail?• How we leverage Flickr
– Other social media channels– Annual photo contest
• How we use Gowalla• Custom Google maps• Q & A
Colorado River Trail
Facebook – You Pick
Facebook – Tripod Trivia
Facebook – Make ‘em Jealous
Facebook - Advertising
Photo: JustinPratscher
Photo: pagetx
Photo: JustinPratscher
Photo: David Stall
2011 Flickr Photo Contest
Winner!
Photo: joshhikes
Photo: mattdil
Photo: motleypixel
Photo: Soul_Smiling
2010 Flickr Photo Contest
Winner!
Photo: Randell
Photo: joannamarieharris
Flickr Photo Contest• Contest began April 4th, and the winner was
announced May 17th • Asked for photo entries in 5 categories
1. Outdoor activities2. River and lake activities3. Festivals and events4. Entertainment5. History, heritage, and culture
• Offered prizes for each category winner, and the grand prize was offered by the Hyatt Regency Lost Pines Resort and Spa
Flickr Photo ContestGoals
1. Build photography inventory in our Flickr group
2. Increase awareness3. Increase
fan/follower engagement
4. Build fan/follower-base in social media channels
Process1. Join Flickr group;
agree to Terms; upload photos
2. Tag photos with “CRTContest11” and type of activity
3. Judging team selected top 15
4. Two rounds of public voting
Results• 107 contest entries (84.5% increase over 2010)• Fans/followers increased an average of 15.85%
across our social media channels• Activity on Facebook and Twitter increased• Inbound traffic to the photo contest page increased
over 11,000 % – Peaked during the final voting phase
• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting
Flickr Photo Contest
Title slide and background photos from Flickr courtesy of:
JdeeringdavisShawn ThomasJim Nix-Nomadic PursuitsDefinitive HDRAustin_Visualist Images
Questions?Old School:• Phone – 512.473.3513• E-mail – [email protected]
New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal),
gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx
