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Overview of Rococo's Local Social mobile proximity platform.
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Tuesday 31 May 2011
Rococo Background
Tuesday 31 May 2011
Tuesday 31 May 2011
P2PGaming Hardware Tags Proximity MarketingConnected Healthcare
JVM / Platform
Handset
JavaApps
JSR82
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Embedded software shipments (cumulative)
handsets shippedcompany HQ (million) 0 100M 200M 300M 400M 500M 600M 700M 800M
Applications (embedded)3
Browsers
4
5
6
7
8
9
#
#
#
#
#
#
#
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#
#
#
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Input engines
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E=estimate R=reported by vendor
The 100 Million Club is the watchlist of software companies whose products have been embedded on more than 100 million mobile handsets. The current edition features cumulative shipments up to the end of 2010.
Despite the apparent opportunity in the one-billion-a-year handset market, very few software companies have managed to overcome the commercial and technical challenges inherent in the mobile industry.
Worldwide Handset Shipments in 2H10 780 million
Key insights
- Total handset shipments for the second half of 2010 were 780 million, a 25% increase over the first half. A handful of software products, like vRapid Mobile by Red Bend and CAPS by Scalado, managed to tap a sizable portion of this figure, having more than 100 million shipments in H2 2010 alone.
- WebKit continues to grow, fueled by the accelerated rate of smartphone penetration. Up to the end of 2010, WebKit-based browsers had been shipped in more than half a billion handsets - Myriad Group is now the only company to have 3 products with more than 100 million shipments, after Nuance merged two products into T9/XT9/T9Trace. With the products combined, cumulative shipments have reached a staggering 10.5B shipments. Research notes
Handset shipments refer to cumulative licensed units, which have been pre-loaded on handsets shipped by the end of 2H10.
H2 2010 Update v.2
377 R
ACCESS Netfront browser Japan 843 E
Myriad Group Browser browser Switzerland 2246 R
515 E
Opera Opera Mobile browser Norway 172
R
ARM
Published in April 2011. Copyright VisionMobile. Some rights reserved.
6B
VisionMobile Market Maps Distilling market noise into market sense www.100millionclub.com
1B 2B 3B 4B 5Bproduct type
Quickoffice Mobile Office enterprise application USA
100 million 500 million
E
Various WebKit browser engine USA
1 billion
Kernel Components
Middleware
R
Carrier IQ Mobile Intelligence analytics module USA 136 R
BitFlash Mobile SVG graphics engine Canada 529
Mali-JSR184 graphics middleware UK 215 R
Aricent Media EXP suite audio/video codecs USA 574
E
Ikivo SVG Player graphics engine Sweden 450 R
HI CORPORATION MascotCapsule graphics engine Japan 675
R
Myriad Group Messaging client messaging middleware Switzerland 1182 R
Mimer Mimer SQL database engine Sweden 125
R
NXP Software LifeVibes MxMedia multimedia middleware Netherlands 855 R
Nuance VSuite speech recognition USA 500
R
Red Bend Software vRapid Mobile firmware update USA 1010 R
PacketVideo CORE video codecs USA 454
R
Scalado CAPS graphics engine Sweden 830 R
Rococo Impronto TLK bluetooth middleware Ireland 196
Licensed for use under a Creative Commons Attribution No Derivatives 3.0 license.VisionMobile believes the statements contained in this document to be based upon information that we consider reliable at the time of publication. The 100 million club is based on an original concept by Morten Grauballe.
R
Nuance T9/XT9/T9Trace text input engine USA 6150 R
Open Kernel Labs OKL4 microkernel USA 1200
Micron Flash Data Integrator file system USA 1000 R
196M units shipped as of Dec 2010
Tuesday 31 May 2011
Powering Proximity
Tuesday 31 May 2011
we’re about proximity
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Tuesday 31 May 2011
BUSINESS
Proximity Zone6 INCHES - 30 FEET
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HANDSETTABLETSLAPTOPCARBUSINESSTAGTAGMEDICAL
apps that react when close to“SOMETHING OF INTEREST”
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But...
We want to make it simple for Developers to use Proximity in
their Apps
USING PROXIMITY IN APPS IS TOO HARD
Tuesday 31 May 2011
Tuesday 31 May 2011
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ARCHITECTURE
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LOCALSOCIAL PLATFORM : MOBILE
LIBRARY
— manages proximity— triggers alerts— set and lookup device tags— messaging
Library for Android, J2ME, ...
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— stores device information— tag lookup/store services— enables pre-canned connections to popular social networks
LIBRARY
OPEN API
LocalSocialService
LOCALSOCIAL PLATFORM : CLOUD
LocalSocial Cloud Service
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CORE FEATURES
Proximity DetectionWiFi, Bluetooth
Open APIsMultiple Platforms
TAG StoreSimple Social Connect
Analytics
Developer RegistrationCode, Tutorials, Exemplars
Flexible Security ModelScalable Cloud Architecture
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www.mylocalsocial.com
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Tuesday 31 May 2011
Tuesday 31 May 2011
Tuesday 31 May 2011
Support forJ2ME & Android
today others coming
Analytics, Tags, Social
Connections and more
Support forWifi & Bluetooth
today NFC and others coming
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Free Latte from JavaJoe
PERSON TO PERSON
PERSON TO BUSINESS
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two broad categories of apps1 PERSON-TO-PERSON
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BUSINESS-TO-PERSON2
20% off at Pizza-Eat-A!
Checked you in with FourSquareat Bar1. You’re Welcome!
20 Loyalty points added to yourFashion Store account!
Free Latte from JavaJoe
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DEMOS
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nearbuyers
tagster
dowser
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Tag Devices Of Interest
Have your phone react to people, devices!
Vibrate, Sounds, Alerts
Leave virtual Post-Its / messages
Share Social Streams
Favourites
tagster
dowser
PERSON TO PERSON
Dynamic Sharing
Tuesday 31 May 2011
nearbuyers
Business knows when customer is near
Track loyalty
Hyperlocal Deals and Offers
Social integration
Value - Add Services
PERSON TO BUSINESS
Tuesday 31 May 2011
