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Local Community Campaigns By Milly Green

Local community campaigns milly green

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Page 1: Local community campaigns milly green

Local Community Campaigns

By Milly Green

Page 2: Local community campaigns milly green

Friends of Norton CommonEstablished in 2006, this campaign was launched to protect and

preserve wildlife in Norton Common, Letchworth. They work in partnership with North Hertfordshire District Council and the Countryside Management Service. The campaign was aimed at and made by local people.

Leaflet from their campaign.

Page 4: Local community campaigns milly green

The campaign used persuasive techniques like guilt by sending out the message that if nothing was done, all of the wildlife would die. Also since it was a local campaign, many people would have sympathized with them and this could have persuaded people to help so it also used empathy.The campaign used many forms of promotion like leaflets (like the one shown earlier) and web pages on Facebook and Twitter. They even have a video on YouTube.

(Post Link Here)

Page 5: Local community campaigns milly green

The Triangle Community Garden is a project set up in Hitchin whose aim is to promote the benefits of gardening and to involve people of all ages in it whilst also helping the environment. It was first set up in 1999 by local residents.

Original map of the garden.

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Improvements to the garden included adding several features including an orchard, allotments, a butterfly bank, a sensory garden, flowerbeds, stepping stones (as shown in the picture), a shady glade, willow maze, forest garden and much more.

Before After

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This campaign has appealed to everyone by having so much to do as there are things that appeal to all ages such as workshops and wildlife walks. It also has a therapeutic horticulture project for people with learning difficulties called Growing Ability. This would make people support the campaign as it does so much good for so many people.The campaign mainly advertises itself through social media such as Facebook and Twitter and it has its own website where people can learn about it.

Page 8: Local community campaigns milly green

Wild StevenageThis campaign was set up in 2011 by the Herts

and Middlesex Wildlife Trust and Stevenage Borough Council to improve habitats in Monk's and Whomerley Woods. They were supported by the Heritage Lottery Fund (HLF)and SoStevenage.

A great green bush cricket, one of the creatures that the campaign aimed to raise awareness of.

Page 10: Local community campaigns milly green

The campaign was aimed at local people to encourage them to get involved. They did this by using guilt and by saying that it was their heritage to protect. It appealed to their target audience as these were areas people wanted to protect and cherish for the next generation which the campaign drew on and used in their persuasive techniques. The campaign also set up nature walks there, which appealed to people as it would attract more visitors and make the site more useful and enjoyable.

They also used social media to raise awareness of the campaign and the Herts and Middlesex Wildlife Trust could have used their success with previous campaigns to gain more support.

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This is the website of Baldock Buzz. It appeals to its target audience through its level of interaction and because it encourages people to feel proud about their town and heritage. It uses the word “your” a lot which encourages people to get involved as they think it belongs to them and it is bright and colourful which draws the eye to it.