Social Media PlanCreated by: Alyssa Arseneau

Company Overview

• Company overview• History• Competition• Products

Current Market• Where are we? • Where do we want to go?• How are we going to get there?

Key Challenges & Goals• How can we improve communication with

the public?• What challenges are being faced?• How can we improve our brand

recognition and improve business?• How we can increase our awareness.

Target Market• Who are they?• How do we reach them?• What important point do

we want to get across

SEO• What is it?• How will it increase business?• How it will increase search results?• Where do we begin?

Google AdWords

• Which words do we pick?• How we will use it to increase search

results?• How it will increase visits to the

website and blog

Social Media• What is social media?• How these increase

communication and brand identity relations with the consumer?

Blog• How can blog increase awareness?• How will this result positively?• Why is a blog a good way to reach our

target audience?

Tools to Measure• Google Analytics & Twitter Analytics• Tools available• What can be measured and

learned?• How will we use this data and

achieve success?

Budget & Timeline

• Where to begin• How long will this take to finish?• What will this cost?• Summary: What steps we will take and

what order we plan on taking them in.