Strategic Developments in Digital Initiatives at Academic Libraries
Jenny JingManager, Library Systems,Brandeis University Library LITA Forum 2016, Fort Worth, TXNov., 18, 2016
BusinessTechnology LibraryBusiness: Strategy (Why, What, How)
2. Reality: Academic Libraries, Library Technology, Digital Initiatives
Strategic Developments:3.1 Library3.2 Technology3.3 Business
4. Conclusion & whats Next?Mission
In recent years, library IT departments have been facing new challenges such as reduced funding, multiple systems to support, a shift from local hosted technology to web-based technology/cloud computing. These challenges are reshaping library IT services in terms of Collaboration, Resource sharing, Innovation, etc. How can we deal with these challenges and identify opportunities to improve our services in digital initiatives? How can we adopt these changes and shift our roles from traditional system support personnel to professional library IT experts? These are some of the open-ended questions we want to bring up and discuss in this session.
There are three types of knowledge needed to support the library and achieve its mission: they are library, technology and business.2
1. Business: Strategy Why?
StrategyStrategy: A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. http://www.businessdictionary.com/definition/strategy.html
Without strategies, an organization is just like the boy in the movie life of pi , who was in the middle of no where and without map, tool, goal, etc. Another movie I can think of is this: which means even with high technology and professionals, without the right strategy or implementation of the strategy, an organization wouldnt be able to be successful.
In library, I have seen some issues/problems in the technology level, which are caused by lacking of library knowledge/skills, or business skills, such as policies, decision-making, directions, etc. So I think if we spend a little time on improving the business side of our work, for example, making strategies in the library and technology level, we should be able to save a lot of time/resources. I will explain what I mean in details in the following slides.3
1.1. Business: Strategy What? Three principles:
- Create unique valuable position - Choose What not to do - Define activities to support the strategy
Michael Porteridentifies three principles underlying strategy: creating a "unique and valuable [market] position", making trade-offs by choosing "what not to do", and creating "fit" by aligning company activities with one another to support the chosen strategy.
Strategic development is about change. How management handles the new realities in technology, information flow, reginal competition is key to success. Effective leaders understand these dynamics and work to control change within the organization.
1.2 Business: Strategy Development How ?http://www.lmgsuccess.com/_strategic-development-overview.shtmlFour Components:
- Awareness - Planning - Development- Results
RealitiesChanges & Challenges:Academic LibrariesTechnologiesDigital Initiatives
According to the Leadership Management Group, there are 4 components of Strategy Development. I will focus on three things: Analysis realities (internal, external), SWOT to analyze the S, W, O and T in digital initiatives in my presentation; Based on the analysis we made using SWOT, we will recommend the strategic developments.
Planning: strategic planning (define vision), operational planning (Operational Objective, Pro- review factors, budget, etc.)
2 Reality: Academic Libraries Changes & Challenges
SoftwareInfrastructurePlatformsILS: Voyager, AlephILL, Etc.Link resolver : 360 Link library guides: LibGuidesOnline databasesIR (Scholarly Publications): DSpaceDAM (Digital Preservation): IslandoraDiscovery Systems: SummonWebsites: Library Homepage
2.1 Reality: Library Technology Changes & Challenges
Digital Initiatives Creating the technical infrastructure for digital library materials
Providing librarians/staff with experience in technologies and digital materials
Enriching the HU Library collections with a significant set of digital resources
Advising the HU community on issues in digital environment (http://hul.harvard.edu/ldi/)
Users: User needs analysis, User experience studyCollections: DP (long term vs short Term), born digital (Copyrights)Data: Data formats, Metadata, discover, access, Authority ControlTechnology: Open Source, Cloud Service, Opportunity vs Risk, changeOperation (Cost and staff): Funding, budget; Skills, experience, training
Collection/ Data? 2.2 Reality: Digital Initiatives Changes & Challenges
3. Strategic developments in Digital Initiatives Library: Focus on users/stakeholders to build new services using data/collections data-driven services
Technology: Multiple systems, new technologies innovationTrain IT professionals to become experts focus
Business: Work with partners (consortia) collaboration & resource-sharing
Cost, budgetResearch, teachingAccessibilityDigital InitiativesNew collectionsNew services
Access, discover3.1 Strategic Development: LibraryWork with stakeholders -> new data-driven services
There are different sub-groups in the library stakeholders and their needs are different. DI is a still new and we should collaborate with stakeholders, understand their needs and develop new services. 10
3.1.1 Strategic Development Tool: SWOTHelpfulHarmfulStrengthData: Metadata, Indexing, catalogingCollections: Preservation, OAISTechnology: DAM, IR, DSStaff: skills, moral and loyaltyCustomer Services: community
InternalExternalWeaknessOperation: budget, staffTechnology: lack of external supportTraining: lack of training & standardsCommunication: with stakeholdersDecision making: slow process
OpportunityData management; Enrich Collection; Technology & personal developmentCollaboration: partnershipsEducate, new research, new service to local community
ThreatsFunding: Less funding, more costTechnology: competitors, third party support, outsourcing Communication, Legal issues/ copyrights
Focus on users new data-driven services
It is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.
It identify the internal and external factors that are favorable and unfavorable to achieve that objective
Identification of SWOTs is important because they can inform later steps in planning to achieve the objective.11
3.1.2 Case Study & Sample Work
University of Toronto Library, ITS, Digital Initiatives service 20% of the digital librarians timeCreate policies and documentation Create workshop/training modules Communicate the service to users Collaboration with faculty to design and develop digital collections for faculty-led digital humanities (DH) projects.
This poster made by Kelli Babcock, the ITS Digital Initiatives Librarian at UofT, described theCollections U of Tservice provided by UTL ITS. Collections U of T is an example of how institutions can use existing digital curation policies, infrastructure, and workflows when collaborating with faculty on D projects to provide sustainable and efficient services to support D initiatives.12
3.2 Strategic Development: Technology: Multiple systems, new technologies, professional to expert
IR: DSpace, EPrints, Digital Commons, BibAppDAM: Islandora, Hydra, CONTENTdm, DspaceArchival Description: ArchivesSpace, AtoMResearch Data Management: DataVerse, CKANDigital preservation: Archive-It, ArchivematicaExhibitions: Omeka, Collective Access, CollectionSpace, Open Exhibits
3.2.1 Technology: Adopt new technologies Fedora 4: New features - Linked data capabilities, research data support, modularity - Islandora core and Basic Collection Solution Pack modules
Linked Data Sample sites- Authority Control: DAM, IR Increase data reuseBring more traffic to web sites
Fedora 4.0 in Action at Stanfordhttp://colonialarchitecture.eu/UNLV's Linked Data Project
3.2.2 Sample Work: New Technology
3.2.3 Technology: from IT Professionals to Experts
3.2.4 Technology: Sample Work
1. Big Picture2 Scan 3.Functions 4 Research 5. Case 6. Test 7 Implement
DAMIROther SystemsStaffingIslandoraDSpace, BibAppArchivematica, Omeka2 librarians, 1 programmerIslandoraDSpaceAtoM3 librarian (2 digital, 1 IR)IslandoraDSpace (-Digital Comments)N/ADigital Scholarship Dept. (4 librarians+2)IslandoraDSpaceDB Textworks (for Archives)Digital Initiatives Dept(2 lib +2 staff+2 programmers)HydraePrints2 Digital librarians, 4 programmersIslandoraDSpaceArchivematica, AtoM1 librarian, 1 technicianHydraDSpaceN/ADigital Initiatives Dept.16 librarians and staffPlanningDSpaceOmeka2 librariansAtoMA custom IRArchivematica (plan)2 librarians
Strategies: - Consortia, external experts, third-party support, etc.
Benefits: Share cost, experience/skills/expertiseEnhance standards, policiesEnhance co-operation3.3 Strategic Development: Business Work with partners - Consortia
3.3.1 Case Study: COPPUL (23 University Libraries)
Private LOCKSS Networks
The Council of Prairie and Pacific University Libraries (COPPUL)
Tools Developed by COPPUL: - LOCKSSdm (CONTENTdm) DSpace 1.x LOCKSS-O-MaticGrowing the PLN: Challenges and Opportunities https://livestream.com/accounts/6028408/events/3431038/videos/63604639/player?width=480&height=270
3.3.2 Sample Work: OCUL & Scholars PortalOCUL: Ontario Council Of University Libraries
Scholars Portal: A service of the OCUL. Provides a shared technology infrastructure and collections for all 21 university libraries in the province.
New Technologies,Be Professional
BusinessTechnology Libraries4.1 Whats Next? Library + Technology + Business = Strategies to the future of Digital Initiatives MatrixBLT1. People/Skill sets/Experiences112. Documents/Policies/Workflow113. Activities/Plans114. Training/Cost/Software/Tools5. Cases/Sample work/History111Total243
MatrixBusiness1. Decision Making/Strategy2. Management (People, Projects)3. Business Analysis4. Marketing / Customer Service5. Innovation vs Change
MatrixLibrary1. Metadata Schema Standards2. Research Data Management3. Enhance discovery & access4. Engage with Stakeholders5. Relationship with Data Science
MatrixTechnology1. Cloud Service2. Open Source3. Mobile Service4. Strategy vs Implementation5. Related with Data Science
These are some of the open-ended questions we want to bring up and discuss in this session. The purpose of this presentation is not trying to provide solutions, but rather bring up topics/questions for library IT community to consider and Im sure that in the audience, people might have better ideas/experience than what Ive talked about today. And I hope to learn from you.
AcknowledgementsNancy Y. McGovern: Head, Curation and Preservation Services, MIT Libraries
Rachel Wise, Archives Program Manager, Harvard Business School
Bronwen Sprout, Head, Digital Programs and Services Digital Initiatives, University of British Columbia
Kelli Babcock, Digital Initiatives Librarian, University of Toronto Libraries
John Durno, Head of Library Systems, University of Victoria
References/ResourcesDole, W. (2013). Strategic planning and assessment: Pigs of the same sow? The Journal of Library Administration, 53, 283292. http://dx.doi.org/10.1080/01930826.2013. 865397.Rowley, J. (2011). Should your library have an innovation strategy? Library Management, 32(4), 251-265. doi:http://dx.doi.org/10.1108/01435121111132266Dyson R. 2002. Strategic developmentand SWOT analysis at the University of Warwick. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 152 (3). pp. 631-640. http://dx.doi.org/10.1016/S0377-2217(03)00062-6Porter, Michael E. (1996). "What is Strategy?".Harvard Business Review (NovemberDecember 1996).Saunders L. 2015. Academic Libraries' Strategic Plans: Top Trends and Under-Recognized Areas. The Journal of Academic Librarianship Volume 41, Issue 3, Pages 285291UBC Library's Digital Preservation Strategyhttp://www.slideshare.net/ubclibrary/ubc-librarys-digitalWhen Campus IT Comes Knocking: A New Model for Library IT in the 21 Century (starts @ 32 minutes) https://livestream.com/accounts/6028408/events/3431038/videos/63668179/player?width=480&height=270Growing the PLN: Challenges and Opportunities (starts @ 1 hour 27 minutes)https://livestream.com/accounts/6028408/events/3431038/videos/63604639/player?width=480&height=270Institutional Repositories: Exploration of Costs and Valuehttp://dlib.org/dlib/january13/burns/01burns.htmlhttps://jingjenny.wordpress.com/strategic-plan/