Lifecycle of a News Story

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A consideration of how Web 2.0 allows journalists greater scope to tell stories, and engage readers.


<ul><li> 1. Lifecycle of a news story How using web 2.0 tools is changing the way journalists source, research, present and share news by Alison Gow </li> <li> 2. Sourcing article Web 1.0 <ul><li>Reporter gets potential story via: </li></ul><ul><li>Phone call or meeting with contact </li></ul><ul><li>Letter to the editor </li></ul><ul><li>Email </li></ul><ul><li>Comment on the newspaper's web forum </li></ul><ul><li>Item in a publication or website </li></ul><ul><li>Video on YouTube </li></ul><ul><li>Punter walks into office and asks to speak to a journalist </li></ul></li> <li> 3. Sourcing article Web 2.0 <ul><li>Reporter gets potential story via Web 1.0 and: </li></ul><ul><li>Link posted on a social network </li></ul><ul><li>RSS feed of news and message board posts </li></ul><ul><li>Status update or link on a micro-blog </li></ul><ul><li>Twitter search </li></ul><ul><li>Search of blog post </li></ul><ul><li>Comment on the reporter's blog </li></ul><ul><li>Online forums </li></ul></li> <li> 4. </li> <li> 5. Sourcing article Web 2.0 <ul><li>Email/post/link via reporter/newspaper's MySpace or Facebook page </li></ul><ul><li>Podcast </li></ul><ul><li>Online searches </li></ul><ul><li>Threaded video debate </li></ul><ul><li>An incident live-streamed onto a website </li></ul></li> <li> 6. Reporter researches Web 1.0 story <ul><li>Phones/meet contacts to verify information </li></ul><ul><li>Searches internet for background/experts </li></ul><ul><li>Finds expert and emails questions.... includes response in written article </li></ul><ul><li>Sets up photo opportunity with picture desk </li></ul><ul><li>Writes article and sends to newsdesk </li></ul></li> <li> 7. Reporter researches Web 2.0 story <ul><li>All of the Web 1.0 ways plus: </li></ul><ul><li>Crowdsources idea using social networks </li></ul><ul><li>Uses blog searches and blog translators to find posts and experts worldwide </li></ul><ul><li>Uses own blog to post developing story and ask for input and suggestions from readers </li></ul><ul><li>Sets up online survey and poll (promoted via linking from own blog, Facebook page and online forums) </li></ul></li> <li> 8. </li> <li> 9. Reporter researches Web 2.0 story <ul><li>Posts links and questions on specialist message boards </li></ul><ul><li>Searches social boomarking tools for related issues </li></ul><ul><li>Uses video discussion site to seek views </li></ul></li> <li> 10. </li> <li> 11. <ul><li>Records telephone/Skype interview for podcast </li></ul><ul><li>Collates findings and discusses package with print and digital news editors </li></ul><ul><li>Films video reporter </li></ul></li> <li> 12. </li> <li> 13. <ul><li>Begins writing detailed analytical article for print production illustrated with quality images some found by picture desk using photo-sharing Creative Commons pool </li></ul></li> <li> 14. Presenting the story Web 1.0 <ul><li>Newsdesk checks copy, adds com-on for readers to send their views via email or letter to the editor or via the online forum </li></ul><ul><li>Copy sent to subs for layout on page </li></ul><ul><li>Content and photo uploaded onto website following morning after publication of print product </li></ul></li> <li> 15. Presenting the story Web 2.0 <ul><li>Copy checked by newsdesk for content style and reporters email phone number blog url keywords for tagging and postcode for geo-tagging along with relevant links </li></ul><ul><li>Sent to subs for layout on page, multimedia package uploaded to website.. </li></ul></li> <li> 16. The multimedia package <ul><li>Link placed to story in newspapers forum </li></ul><ul><li>Downloadable podcast </li></ul><ul><li>Image slideshow with reporters voiceover </li></ul><ul><li>Video report embedded in online article </li></ul><ul><li>Article leads the morning and midday news bulletins on newspaper website </li></ul><ul><li>Video report uploaded to newspaper's channel </li></ul></li> <li> 17. Leveraging Web 2.0 <ul><li>Images uploaded to newspaper's Flickr site </li></ul><ul><li>Readers' q&amp;a with expert in online liveblog hosted by newspaper </li></ul><ul><li>Googlemap offering locator plus internal and external links to associated issues </li></ul><ul><li>Words links video and images combined in Dipity timeline and embedded on website </li></ul><ul><li>Meanwhile... </li></ul><ul><li>Reporter blogs on story outcome and links to associated articles and external blog posts </li></ul></li> <li> 18. Sharing the story Web 1.0 <ul><li>Newspaper sold on streets for around 12 hours </li></ul><ul><li>Shovelware story and images on website's main page until overtaken by more news </li></ul><ul><li>Readers may find it using search facility </li></ul><ul><li>Radio may pick up story and report (without crediting source) </li></ul><ul><li>Forum members debate issue briefly </li></ul><ul><li>Readers discuss story with family, friends or colleagues </li></ul></li> <li> 19. Sharing the story Web 2.0 <ul><li>Newspaper sold on street for a day </li></ul><ul><li>Online news story seo-d for heigh visibility searches </li></ul><ul><li>Story and links seeded on appropriate website front page with links </li></ul><ul><li>Headline and link to content promoted via twitter feed </li></ul><ul><li>RSS subscribers sent article and lnks to associated content </li></ul><ul><li>Article included one-mail newsletter to subscribers, with link back to website </li></ul></li> <li> 20. Leveraging Web 2.0 for sharing <ul><li>Video report on website, youtube and embedded on Facebook page and reporter's in-house blog </li></ul><ul><li>Content again features in following day newspaper in web blurb of top 5 most read stories </li></ul><ul><li>Forum moderator encourages comments and promotes topic </li></ul><ul><li>Content highlighted on social bookmarking sites </li></ul><ul><li>Included in news widget feed for reporters to add to their own web page/blog </li></ul></li> <li> 21. The readers may <ul><li>Share the article by emailing links to contacts </li></ul><ul><li>Post their views on external message boards and link background </li></ul><ul><li>Blog about the article and link </li></ul><ul><li>Tweet and link </li></ul><ul><li>Save it to their own social bookmarks or digg it </li></ul><ul><li>Join the newspaper's flickr group, Facebook page </li></ul><ul><li>Forward e-newsletters </li></ul><ul><li>Add the news widget </li></ul></li> <li> 22. </li> <li> 23. Just talk about it </li> <li> 24. What next? Web 1.0 <ul><li>Forum comments might be reverse published in paper via a from our forums column </li></ul><ul><li>A reader might ring in with a follow-up tip email write or post on the online forum </li></ul></li> <li> 25. What next? Web 2.0 <ul><li>Reporter monitors </li></ul><ul><li>Blog traffic for activity and routes </li></ul><ul><li>Uses online search tools (for alerts, messageboards, tweets and blog posts) to see who, where and how the article is being discussed </li></ul><ul><li>Comments and reactions arrive via reporter's blog, forums, messageboards, social networks, youtube ratings, Twitter... to name but a few </li></ul></li> <li> 26. And then... <ul><li>Reporter gets several potential new lines of investigation and can begin using online tools again to research these emerging stories </li></ul></li> </ul>