Upload
vasanth-kumar
View
1.209
Download
0
Tags:
Embed Size (px)
DESCRIPTION
How to leverage Social media solution for any business. This presentation is more apt for Organizations.
Citation preview
LeveragingSocial Media
for Business@vasanthgvk
Let’s Demystify
Social Media
What is Social Media?
> It’s a tool that foster exchange of ideas -> Exchanges become conversations -> and then communities form
> User’s now no longer surf the web they shape it
These conversations are voice of people (Influencer’s)It matters because of:
The Trust factor Rapid Word of Mouth Impacts to Google Results Very different than Broadcast Marketing
Why Social Media?Take a look at these statistics
There’s 2 billion Internet Users across the world
Out of which
> 600 million are already on Facebook
> 126 million blogs on the internet
> 10 billion+ tweets sent on twitter since 2006
> 2 billion videos are streamed each day on YouTube
Not Convinced Yet?You would be soon!
Social Media
forOrganization
> Corporate & Product Branding> HR Recruitment> Employee Engagement> Internal Collaboration> Channel for Product Marketing & Sales> Customer Service & Support > Customer Feedback for Product development> Rapid Sharing> Executive Leadership & Visibility
and lot more……
How can Social Media be used?It’s not just for Marketing.. its for
5 Sound Reasons to
embrace
Social Media
1. You are already involved in Social Media> Your employees are doing it> Discussion about your brand are taking place> If you participate you can shape outcomes
2. Comparative advantages> Word of mouth is #1 influencer of purchases> Does not require a media budget> Viral effect can carry a message a long way
3. Revenue growth> Among top 100 Brands, those using social media saw 18% lift in revenue (Altimeter / Wet Paint 2009)> 91% of Inc. 500 use social media (Umass Dartmouth 2009)
5 Reasons to embrace Social Media
4. Must-have for Corporate Marketing> Creating brand awareness and consideration> Inbound marketing / research> Community relations> Recruiting / employee relations> Investor relations> Crisis / Corporate communications
5. Search Engine Rankings!> Can produce great results (Google search engine prefers Social media content namely Slideshare.net, twitter tweets, etc)
1 Follow the Rule!
2 Strategize the plan!
3 Go Implement it!
How to apply Social Media
> Strategize> Listen> Respond, Engage & Be Human> Build> Analyze> Recalibrate, Rinse & Repeat
RULES
1. Identify and understand the audience2. Objectives and metrics for measuring success3. Team and resources4. Key influencers and tactics for engaging them5. Social media sites, networks and groups6. Setup content guidelines7. Operational plan for producing, posting, sharing8. Marketing plan to promote and build network9. Tools (Influencer tracking, monitoring, reporting)10. Methodology for translating activity into ROI
SOCIAL MEDIA STRATEGY
Now What?
All is set… Let’s go Implement
Let’s see how business uses Social Mediain Real Time!
Facebook Fan Pages Let Businesses Interact with Customers and Prospects
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Sales
Dell generated $9 million in direct sales through Twitter and Facebook
Coca Cola’s well-publicized Expedition 206 campaign is billed as the company’s largest social media project
ever.
Starbucks Gets Feedback From its Customers Through Online Community
Corporate use them for Branding, Visibility, Announcements, etc
Corporate use them for Recruiting people
Thank you
@vasanthgvk
Presented by
Vasanth Kumar G