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Learn how to leverage LinkedIn for your small business! This presentation (presented as part of an Astek Academy Webinar) shows you how to optimize your LinkedIn Profile to be found online and to engage with your existing clients/partners through one of the most powerful social media platforms in existence!
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www.astekweb.com © 2012 Astek Consulting LLC
Tim McDonald and Rachel YeomansSocial Media Team, Astek
Astek AcademyLinkedIn Workshop
www.astekweb.com © 2012 Astek Consulting LLC
What is LinkedIn &
Why is it Important?
www.astekweb.com © 2012 Astek Consulting LLC
Table of ContentsWhat is LinkedIn & Why is it Important What is LinkedIn Statistics Why LinkedIn is Important
• Personal Branding• Networking• Education
Profile MakeoverThe LinkedIn Timesheet Status UpdatesGroupsQuestions
www.astekweb.com © 2012 Astek Consulting LLC
What is LinkedIn?The number one social networking platform for professional growth and networking
Image courtesy of BusinessInsider
www.astekweb.com © 2012 Astek Consulting LLC
A few stats…As of 11/3/11, LinkedIn operates the world’s largest professional network on the Internet with more than 135 million members in over 200 countries & territoriesAs of 9/30/11, LinkedIn counts executives from all 2011 Fortune 500 companies as membersIts corporate hiring solutions are used by 75 of the Fortune 100 companies
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantPersonal Branding An optimized profile means optimized Google results Stand out among others in your field Show you’re an “expert”
• Recommendations• Group and Discussion Involvement
Result: The next time someone searches for “Communications” or “Public Relations” or “Interior Design” – they find YOU
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantPersonal Branding
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantNetworking People use LinkedIn for professional growth & development. They
are looking for you! More importantly, you may be looking for them and their
connections as well.
Result 1: Search Connect Enforce Relationships
Result 2: Existing Connections Introductions
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantNetworking
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantEducation LinkedIn boasts the largest professional Question and Answer
forum Ask questions and get them answered Answer questions and become recognized
Result: When your connections receive their LinkedIn Activity emails, you’ll be near the top above everyone else, therefore reminding them of you and your business.
www.astekweb.com © 2012 Astek Consulting LLC
Why LinkedIn is ImportantEducation
www.astekweb.com © 2012 Astek Consulting LLC
The Profile Makeover
www.astekweb.com © 2012 Astek Consulting LLC
Your Headline
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Personalization
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Fill Everything OutKeywords, keywords, keywords!
www.astekweb.com © 2012 Astek Consulting LLC
ApplicationsDownload these! Skills & Expertise
Box.Net BlogLink by TypePad (if applicable) Slideshare (if applicable)
www.astekweb.com © 2012 Astek Consulting LLC
The Order of ThingsSummarySkills & ExpertisePublications (if applicable)
ApplicationsExperienceVolunteer Experience & Causes (if applicable)
RecommendationsEducationAdditional InformationPersonal InformationContact For…
www.astekweb.com © 2012 Astek Consulting LLC
SettingsLocated in the upper-right corner of LinkedIn
Update each setting to your preference
www.astekweb.com © 2012 Astek Consulting LLC
The Routine of ThingsUpdate your status dailyAnswer questions dailyPost and/or comment in at least one group dailyAsk questions as they ariseAsk for recommendations every quarter
www.astekweb.com © 2012 Astek Consulting LLC
To-Do ListUpdate your headlinePersonalize your website information Personalize your LinkedIn URLFill in your Profile Summary Experience
Download applications Box.net Skills & Expertise Optional applications: Slideshare & BlogLink by TypePad
Organize the layout of your LinkedIn ProfileAsk for recommendations
www.astekweb.com © 2012 Astek Consulting LLC
Time Management
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Yes, You Do Have Time…All it takes is 15 minutes 5 minutes: Post one Profile status update 5 minutes:
• Comment on one Group Discussion post• Post one Group Discussion post
5 minutes:• Answer one Question
www.astekweb.com © 2012 Astek Consulting LLC
Status Updates
www.astekweb.com © 2012 Astek Consulting LLC
Status UpdatesShare an update Option to include a link
Polls Create Participate
Events Search Create
www.astekweb.com © 2012 Astek Consulting LLC
Status Updates
www.astekweb.com © 2012 Astek Consulting LLC
Status Updates
www.astekweb.com © 2012 Astek Consulting LLC
Polls
www.astekweb.com © 2012 Astek Consulting LLC
Polls
www.astekweb.com © 2012 Astek Consulting LLC
Polls
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Events
www.astekweb.com © 2012 Astek Consulting LLC
Groups
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LinkedIn GroupsExtend relationships with existing network Alumni group, Association, Company, or Non-Profits
Be an industry leaderLurk FirstDemonstrate your expertise Add your opinion to a discussion Answer questions
One-on-one networking opportunities Reply privately
www.astekweb.com © 2012 Astek Consulting LLC
Groups
www.astekweb.com © 2012 Astek Consulting LLC
LinkedIn Questions & Answers
www.astekweb.com © 2012 Astek Consulting LLC
Ask & Answer Questions
www.astekweb.com © 2012 Astek Consulting LLC
Ask & Answer Questions
www.astekweb.com © 2012 Astek Consulting LLC
Thank You!
Twitter.com/TimMcDonald
Rachel [email protected]
Twitter.com/Rachelyeomans
Astek773-486-6666
Facebook.com/astekwebTwitter.com/astekweb
LinkedIn.com/Company/Astek-Consulting