Innovation Hardware Quality /reliability Outstanding Customer service Merger with IBM Complete Product range Partner training

Poor supply chain Comparatively low distribution network Mundane looks

India is one of fastest growing PC market in the world

Laptops and desktop sales to industry giants like Vodafone, Elcot etc.

Mega Events Low end notebooks biggest segment

student community Increase in Replacement cycles

QUESTION MARKSTAR

CASH COWS DOG

Thinkpad

Idea pad

3000MKT

GROWTH

% Relative market Share

MAX

MAX

MIN

MIN

% Relative market Share

MAX

MIN

MKT

GROWTH

MAX MIN

STAR

CASH COWS

QUESTION MARK

DOG

Thinkcener

Idea Centre

Thank You