GET STARTED WITH THE LAYAR CREATOR

Georgia Diaconescu Interactive Print Consultant

!

1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live demo 3. Q&A SESSION

KEY CHALLENGES

THE WORLD IS CHANGING.... Media consumption !Mobile commerce !Wearable devices !Instant and real-time information !

24 uur reclame - Sanoma Lab

© 2013, Layar B.V. STRICTLY Confidential and Proprietary

NOW WHAT?

© 2013, Layar B.V. STRICTLY Confidential and Proprietary

Start with print.

broken !user experience!with print content

WE BELIEVE connect the offline and online world...

... and give consumers & businesses

a meaningful experience

THE LAYARAPP HAS

35MILLION

DOWNLOADSAND COUNTING

UK

5%U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER

3% 28%5% 8%7% 44%

The Layar App, available for iOS and Android, is the #1 mobile AR app.

7

Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology.

45,000+CAMPAIGNS

64,000+PUBLISHERS

200,000+PAGES

>75.000 Layar Creator users

75,000+

© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary

MOBILE AUGMENTED REALITY !

Geo-location AR Image Recognition technology

HOW DO I BRING PRINT TO LIFE?

UPLOAD CREATE PUBLISH!

LAYAR CREATOR 2.0

FEATURES

Basic Media Social Advanced

LIVE DEMO

QUESTIONS

& ANSWERS

NEED HELP?Visit: Layar Help Center

INTERACTIVE PRINT SERVICES

THANK YOU!