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KICK-START YOUR HOLIDAY FUNDRAISING WITH ETAPESTRYPresented by Brooke Csukas

eTapestry Account Executive

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HOUSEKEEPING

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Teleconference information:Call-in toll-free number: 1-866-4106539 (US)Call-in number: 1-660-4225471 (US)Conference Code: 364 005 6

BEFORE WE BEGIN

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• End-of-Year Giving in December Accounted for 17% of overall giving in 2012 (Source: 2012 Blackbaud Charitable Giving Report)

• End-of-Year Online Giving in December accounted for 22% of online giving last year! (Source: 2012 Blackbaud Charitable Giving Report)

WHAT’S THE BIG DEAL WITH END-OF-YEAR GIVING?

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1. Optimize your homepage for the holidays

2. Make every email count

3. Tap into your supporters’ networks

3 WAYS TO KICK-START YOUR HOLIDAY FUNDRAISING

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• Give Development prime real estate on your website• Appeal to the emotions of visitors with photos• Make your fundraising goal and progress visible on your website

OPTIMIZE YOUR HOMEPAGE FOR THE HOLIDAYS

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• Segment your list and customize email content based on your target audience.

• Run multi-part appeals with a main ask, a season’s greeting, and ‘a last chance to give’ email

• Share Outcomes

MAKE EVERY EMAIL COUNT

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• Encourage family giving by getting creative with an appealing ecommerce offering, membership, or other holiday giving idea. A donation to your organization could make the perfect present.

• Use Social Media, send eCards, and ask constituents to forward emails or links to friends

TAP INTO YOUR SUPPORTERS’ NETWORKS

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• How do I get my constituents to donate more frequently?

• How can I tell if what we are doing is really working?

• How can I ensure that I am spending my time (and those of my volunteers) effectively?

• How can I make personal connections with donors and prospects when I have a small staff and a crazy schedule?  

• How do I build trust and transparency with my board and my supporters?

• How can I get better insight into my fundraising performance?

Let’s Dive deeper in to how eTapestry helps nonprofits with these challenges…

COMMON CHALLENGES FUNDRAISERS FACE TODAY

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• Easily manage and cultivate your supporters

• Increase engagement and responsiveness by leveraging a holistic view of your supporter base

• Acquire and retain more supporters thanks to the ability to spend less time focusing on data and more time focusing on your mission

MANAGE AND TRACK ALL YOUR RELATIONSHIPS

Volunteers

Donors

Members

1

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ALL YOU NEED TO KNOW IN ONE PLACE

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• Tell donors “thank you” personally within seconds of their donation

QUICK AND EASY FOLLOW UP2

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Keep yourself and key stakeholders up-to-date with zero-click dashboards and reports

Easily answer questions like…• What's the percentage of donors that

are renewing their support from one year to the next?

• Which donors give gifts in multiple and/or consecutive years – or months?

• Who are the best prospects for major gifts?

• How do my giving results compare from one time frame to another?

• How many donors lapsed, upgraded, downgraded, or were new in a certain time frame?

ZERO-CLICK DASHBOARDS AND REPORTS3

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• Deliver the most important information in the format needed

• Schedule reports do be delivered on a regular basis to you or anyone in your organization

• Report on key information unique and important to your organization

• Ready to use reports for measuring your organizations most important data

QUICK AND FLEXIBLE REPORTING4

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• Easily build and send professional looking communications using a built in HTML email editor.

• Keeps copies of individual or mass emails on each account so that you can track all of your constituent communications.

• Run state of the art spam analysis.

• Take advantage of delivery scheduling.

• Report on the deliverability and performance.

• Remain 100% CAN-SPAM compliant.

BUILT-IN EMAIL MARKETING5

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With eTapestry it is easy to collect donations directly into your eTapestry database through our easy to use Do-it-Yourself (DIY) forms.

• Online Giving Page: Allow your page visitors to make one-time and recurring donations.

• Event Registration Page: Allow your page visitors to register for an event.• Membership Signup Page: Allow your page visitors to purchase memberships.• Contact Page: Allow your page visitors to sign up to receive regular

communications from you. • Volunteer Page: Allow your page visitors to register to volunteer with your

organization.

EASY TO USE DO-IT-YOURSELF DONATION FORMS6

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• Collect donations quickly and easily right into your database• Select from a library of templates, you don’t need to know HTML!• Make changes to the design any layout with our easy to use WYSIWYG editor• Easily embed your DIY forms directly into your existing website!• Send auto response emails thanking them for their donation/submission

EASY TO USE DO-IT-YOURSELF FORMS6

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Embedded in your existing website!

EASY TO USE DO-IT-YOURSELF FORMS6

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• Access while on the go!- Office, Home, Airport, Board

Meetings, ANYWHERE

• Avoid embarrassing mistakes when with your donors• One touch access to recent

giving history, donor information, photos, etc.

• Increase efficiency• Stay informed even when you

are on the road with real-time dashboards and reports

EASILY ACCESS YOUR DATA FROM ANYWHERE6

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• Encrypted data• PCI Compliant• SAS 70 Compliant• Multiple Hosting Site• Redundant equipment• Automatic backups• Automatic updates• Uptime Statistics

YOUR DATA IS SAFE AND SECURE7

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SAVE MONEY WITH ETAPESTRY!8

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• Unlimited user training at your pace and convenience

• Unlimited access to Full Training Library (anyone you give username to can train!)

• Unlimited Recorded Sessions/Classes(anyone can attend)Crash CoursesMaster Classes

• Live Implementation

• Cohort included as well!

TRAINING INCLUDED IN YOUR PACKAGE

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YOU ARE FULLY SUPPORTED

Email Online HelpInstant

Messaging Telephone

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CASE STUDY: SCHOOL ON WHEELS

500% increase in new donors

300,000 raised

online in one

month

School on Wheels’ success

with eTapestry!

“eTapestry has enabled us to engage board members in the fundraising process, keep valuable information about donors in one place, and be much more proactive about retaining and even upgrading donors. Every year we use the database more and more and we are thrilled with how easy it is to use.”

Janet Hiatt, Vice President of Development

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• Blackbaud has the world’s largest nonprofit customer base- 26,000 + organizations- 7000 + organizations using eTapestry

• eTapestry was the first on-demand fundraising software delivered over the Internet, giving users’ access from any location and a solution that is automatically backed-up, maintained and updated

• Customer retention rate of 98%• Ever-evolving product line to meet changing needs, $45 million

invested in R&D in 2010, limited exposure to risk due to Blackbaud’s stability NASDAQ: BLKB, financially stable and growing

• 29+ years experience focused on nonprofit community & philanthropy

YOUR TECHNOLOGY PARTNER

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WHAT ELSE CAN WE DO FOR YOU? INTEGRATE!

Website: WordPress

DIY Online Donation Page

eTapestry Database

Friends Asking FriendseTapestry Communication

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1 •We’ll discuss your unique needs

2 •We’ll provide a personalized demonstration

3 •We provide a solution proposal

4 •We’ll help you with every step of implementation

WHAT’S NEXT? WORKING WITH ETAPESTRY…

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WHAT QUESTIONS DO YOU HAVE?