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Josephine Green
Beyond20
Engaging with the future
Differently
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“When faced with a radical crisis, when the old ways of
being in the world, of interacting with each other and
with the realm of nature doesn’t work anymore, when
survival is threatened by seemingly insurmountable
problems, an individual life form-or a species- will either
die or become extinct or rise above the limitations of its
condition through an evolutionary leap” A New Earth Eckhart Tolle
Industrial-market era Socio-ecological era
We need a different way of perceiving, of being and of doing in the world
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Eco
no
mic
ind
ex
Time
Gross Domestic Product
(GDP)
Can we continue
to consume the
future in this way?
Index of social and economic welfare
(ISEW)
New metrics
New production
and consumption
New social
industries
New Stories
New way
Of living
The only sustainable way to get out of the current financial and
ecological crisis is to promote new economic models, new production
systems and new ideas of wellbeing. Prof Ezio Manzini DESIS
SIE: Social Innovation Europe Launching Event 16th & 17th March 2011
Social Innovation
10 © Philips Design
Widespread social need and widespread new technology
Social Innovation is a process of change where new ideas emerge from a variety
of actors directly involved in the problem to be solved -final users, grass roots
entrepreneurs, local institutions, companies and the public and third sector
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Emude project 2007
www.sustainable-everyday.net
Micro-finance
www.grameenfoundation.org
http://www.kiva.org/
world's first person-to-person
micro-lending website, empowering
people to lend to unique
entrepreneurs around the globe
Timebanks Exchange services such as childcare,
cooking, plumbing. Spice puts these into
schools and housing associations
The School of Everything
A social enterprise that connects people who want to learn and potential
teachers, in anything from Arabic to flamenco. There are already 25,000
teachers on the site.
www.socialinnovation.org
DESIS: Design for Social Innovation and Sustainability www.desis-network.org
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Centralizing innovation
Decentralizing innovation
Distributing Innovation and Design
Developing solutions with communities and stakeholders,
not providing solutions for them.
management innovation Controlling complexity Decentralizing complexity
Administrative methods to address the reality of complex evolving systems
entails a loss of information and freedom. This stifles experimentalism and
learning
Only way to begin to understand complex systems is to begin to work together
and a process of experimentation and continuous learning. Margaret Wheatley
Distributing complexity
Trusting and letting go
More nature than machine
Evolution about constant experimentation and keeping what
works. Evolution refines and improves complex systems
through the process of adaption.
Distributing complexity enables people to think and act with
agility in the moment, to create, to innovate, to solve problems
More is More
Scarcity Abundance
hierarchy
competition
Darwinism
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The Death of Hierarchy
Beyond20
The Evolutionary Leap
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- passionate about creating a sustainable and ethical society
- value co-operation and collaboration
- use initiative, resilience and enterprise
- at ease in cross functional and cross disciplinary teams
- facilitate, mediate and support ideas and insights generation
-acknowledge and respect different forms of intelligence
- who combine the rational and the non rational
New people New skills
Leadership and demography
Baby Boomers GenX GenY GenZ
2010 2020 2030 2040
Prof. Lynda Gratton LBS
GenY: want less hierarchy, more open companies, less control,
first joined up, global generation, comfortable with uncertainty
and complexity, not scared of the future. Don’t want to be “led”
When you want to build a ship, don’t gather people to fetch wood,
make architectural drawings or divide tasks, but teach them to long
for the endless sea……Antoine de Saint-Exupery
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Pancakish Organizations
N.L.Gore (Goretex) How do you build an organization that feels like a
democracy? No ranks or titles, just some leaders. How do you get to be a
leader when your team chooses you as one. Each employer chooses the
projects to work on
HCL Technology India “I think we need to destroy the concept of the CEO.
The notion of the visionary captain of the ship is bankrupt” Has created a
model of reverse accountability. Managers are accountable to front line staff.
Employees are no.1, customers no.2, shareholders no.3.
Philips:https/connectus social.cast.com/stream/live Philips online social
network “the first time I’ve seen all corners of Philips, from the cleaner to the
CEO, and from Bangladesh to Cleveland talking, exchanging you tubes,
joining groups, adding family photos and dramas”
pyramids2pancakes.com
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Social innovation can be a large and growing opportunity for a new
generation of entrepreneurs, employees, designers and researchers.
People working in the new networks and researchers working for them,
feeding them with the needed knowledge
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The times have changed radically, and that means that our
practices must also change radically. By going it alone we
cannot create the change we need. Margaret Wheatley. An Era of
Powerful Possibility
Thank you
Beyond20 [email protected]
www.pyramids2pancakes.com
Perhaps the solution begins from softly accepting chaos not as
something that “should not be there” to be rejected fundamentally
in principle but as something that “is there in actual fact” Haruki Murakami. Japanese artist and writer
