Keynote by Mario Derba at Optimized Data Center event, Milano

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1


Optimized Data Center

Mario Derba

Regional Sales VP, Oracle Systems, South Europe


Time between Innovations decrease

Internet 3 Years

Radio 30 Years

TV 17 Years

iPhone 5 sold 15 M in a

few weeks

Time

to

Reach

15 M

Users


Mobile #1 Internet Access Device in 2013

Growth in Data Diversity and Usage increase

Social Media $ 30B/Year in commerce by 2015

Cloud 80 % of new Applications and their Data

Enterprise 45 % growth in

Database Data

Big Data Large Customers

top 50 PB

Regulations 300 Exabytes

in Archives

by 2015

1.8 Zetabytes of Data in 2011, 20x growth by 2020


Bring your Own Device

New User Requirements Devices, Social Media, Apps


New Pressures on your IT

Explosion in

mobile devices,

data and risk

Business requires

new services

Market provides

new opportunities

Users have

access to services

outside of IT


20


Aging siloed

infrastructure

Fragile

multi-vendor

Architectures

Spiraling

service costs

WHERE IT IS TODAY?


Choice

between buy

or build, even

for integrated

systems

Reliable and

simplified

Architectures

Cross Layer

integration and

Optimization

WHAT’S NEEDED

Aging siloed

infrastructure

Fragile

multi-vendor

Architectures

Spiraling

service costs


IT Needs to Be Seen as a Leader




The risk of the current trajectory




We’re at a tipping point in IT


Today you have a choice


Drive a new paradigm in your data center


See your value diminish and be replaced by services purchased outside of IT


Oracle Celebrates 25 Years of SPARC and 20 Years of Solaris Innovation


OPERATING

SYSTEMS

VIRUTAL

MACHINES

SYSTEMS MANAGEMENT

MIDDLEWARE

PLATFORM & MGMT

BI IDENTITY &

ACCESS MGMT

PERFORMANCE

MGMT

ENTERPRISE

CONTENT MGMT

DATA

INTEGRATION

Adding Customer Value From 85+ Acquisitions

1

Complete Stack

• Best-of-Breed

• Open

• Vertical Integration

• Extreme Performance

• Engineered Systems

Complete Choice

• On-Premise

• Private Cloud

• Public Cloud

• Hybrid

Oracle Strategy

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 21

ASSEMBLING THE


TO WORK TOGETHER


Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 23

Oracle’s Architectural Vision Complete, Open, Integrated Systems

Tested, Certified, Packaged,

Deployed, Upgraded, Managed

and Supported Together

ENGINEERED TO WORK TOGETHER

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 24

TO WORK TOGETHER

TO WORK TOGETHER

Oracle Confidential

Copyright 2012, Oracle. All rights reserved.

Mobile Cloud

Social Hub

ERP C

RM H

R

SCM

Service Integration

Revenues

Costs

Some Areas of Innovations Are Reshaping IT Value and Economics


TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, and Social


Extending Enterprise Solutions to Mobile Platforms

Challenge: How to Embrace Mobile Solutions

Without Rebuilding Underlying Systems?

• Access to Enterprise

Systems without Opening a

Laptop

• Greater Productivity

• 24 / 7 Responsiveness


Social Collaboration

• Make it easier to collaborate

• Leverage the collective wisdom

• Make better decisions more quickly

Challenge: How to Use Social

Benefits for Enterprise Problems?


I.T. organizations

need to keep up with

these new demands

• Security

• Reliability

• Performance



!

! !

! ! !

40% 62% 82%

Cloud Silos

& Integration

Loss of Visibility

& Control

Security &

Data Privacy

1st Gen

Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery

Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 2012

Challenges with First Generation Clouds


Database Java Developer Storage Messaging

Human

Capital

Management

Talent

Management

Sales &

Marketing

Customer

Service &

Support

Enterprise

Resource

Planning

Planning &

Budgeting

Application

Services

Social

Marketing

Social Engagement

& Monitoring

Social

Network

Data

& Insight

Social

Services

Platform & Infrastructure

Services

Complete Suite of Integrated Services

Social

Sites

Financial

Reporting


Extremely Easy-to-Use

Flexible subscription

Multiple Payment options

Self-service sign-up

Instant Provisioning

Self-service Control


Leveraging Cloud Innovations for the Enterprise

• Offload Capital Expenditures

• Elastic Scalability

• Enterprise Agility

• Better Resource Utilization

Challenge: How to Harmonize On-

Premise and Cloud Computing?


Customers Have Multiple Options With Cloud

Oracle delivered as

private & public cloud services

PUBLIC CLOUD PRIVATE CLOUD

Oracle delivered as managed

cloud services in a private cloud

Oracle delivered as

subscription-based services

HYBRID CLOUD

COMPLETE CHOICE


41% of companies indicate monolithic

application architecture forces costly and complex

changes

57% of companies not running current releases of

their ERP indicate prohibitive costs of upgrading

customizations as a key reason

-Aberdeen Group

Extend with Custom

Code Integrate with other

Applications

Cross App Automation

Upgrade

Install and Configure

Application Centric Customization

Application Centric Business Processes

ERP C

RM H

R

SCM Enterprise Service Integration

Challenge: How to Integrate Existing Functionality

Without Rebuilding Underlying Systems?

-Aberdeen Group


IT Key Challenges Are Driving CIOs to Develop a Solid Strategy

towards DC Optimisation

IT Budget

• IT budgets are flat or down while Data Centers cost are

increasing 20% per year

IT Cost Mix

• Suboptimal IT costs mix : >65% of costs for running the

business

Data Growth • Data growth is eating a larger and larger chunk of IT budget

DC Complexity

• Business process resilience is driving the need of performance

and continuous availability solutions

• Data Center complexity is driven from both Operations and

Infrastructure fronts… largely impacting the economics

Description

New Mega-

Trends

• Multi-channel and social media driving complexity in

understanding and managing customer relationship

• Public Cloud as emerging sourcing option


Data Center Challenges Are Typically Approached with Many Different Tactics that Do Not Always Deliver Long Term Solutions …

Increasing

Demand for

Computing and

Storage

• Add Servers and Storage

Components

On Set Tactic Impact

• Running out of space,

power and/ or cooling

capacity

• Pool resources

• Increase density of server

resources

• Increase density of server

resources

• More capacity but with

cooling and power

availability challenges

• Unused slots to solve

cooling challenges

• Remove and replace older

less efficient hardware

resources

Follow On Tactic

• Buys time to satisfy short

and medium term demand;

reduces power and cooling

Tactics Need

to Be

Implemented

In Concert to

Achieve

Desired Long

Term Results

• Implement ILM, Deduping

of data, Compression

• Slow down demand for

storage


storage

• Increase utilization


storage and compute

resources

• Virtualization

Source: Oracle Insight

• Virtualize

environments

• Virtualization

sprawl

• Increase admin

task automation


… While a Comprehensive Strategic Optimisation of Data Center Will Enhance Service Delivering and Improve Economics

Source: Oracle Insight Analysis

14

25

20

25

Run the

Business

Grow the

Business

Transform

the Business

To Be

100%

50

As Is

100%

66

Focus on HW, DC space and IT staff

Improve

Efficiency and

Utilization

Use virtualization, server

consolidation and energy-saving

best practices

Green IT

Operations

Support business continuity, scale-

out to support growth and faster/more

predictable performance

Deliver Higher

Quality of

Service

Enable faster updates, new

application deployment and respond

to changing workloads

Boost IT

Agility

IT Cost Mix


Optimisation

Service Group A

Data Grid Data GridData Grid

Service Group B Service Group C

Integration Layer

Security Layer

Application Grid Application Grid Application Grid

To Achieve DC Optimisation, FolIow a Pragmatic Evolutionary Approach …

Silo

Security

SFAProduct LMSInv

MGMTB2Bproduct SCM product DBERP

MES-

Dev

SFASFA-

Test

SFA-

Stage

Product

Product

ERP-

StageERP-

Prod

MES-

StageMES-

Prod

productDB-

Stage B2B-

StageB2B-

Dev

Security Security Security

Pt. to Pt. Integrations

SFAProduct LMSInv

MGMT

product SCM product DBERPMES-

DevProduct ERP-

Stage

productDB-

Stage

• Physical silos

• Peak load sized

• Heterogeneous

• Difficult to scale

• Expensive to manage

IT-as-a-Service

• Virtualized pools of resources

• Shared Services

• Provision Services, Transactions

• Modular Infrastructure

• Virtualize all layers

• Integrated from applications to disk

• Any scale, vertical and horizontal

• Enterprise wide Management

• Migrate Legacy applications

• Standardized platforms

• Right-size for workloads

• Consolidate and virtualize servers

Cloud/Shared

Services

PaaS

SaaS

IaaS

FBT PAY GNTS

TRDS

Client

Customs

RREIPS Integrated A/C

Refunds

RBADef

PaymentsExcise

CR

PKI

ECI ADD AWA ELS

Client StaffRemote

StaffTAX

AGENTS

GCI

Call Centres

WOC

CCD

TASS

StaffPhone

ComplianceStaff

BOA

Refmaterial

Bus. Intel

NTS A/c

BEP

CDCCCWMS

BANK

DDDR

1

Data…….

Penalty

Business

IVR

1

FBT PAY GNTS

TRDS

Client

Customs

RREIPS Integrated A/C

Refunds

RBADef

PaymentsExcise

CR

PKI

ECI ADD AWA ELS

Client StaffRemote

StaffTAX

AGENTS

GCI

Call Centres

WOC

CCD

TASS

StaffPhone

ComplianceStaff

BOA

Refmaterial

Bus. Intel

NTS A/c

BEP

CDCCCWMS

BANK

DDDR

1

Data…….

Penalty

Business

IVR

1

Standardisation and

Consolidation


4

In Particular There Are Relevant Aspects of the Data Center to Focus on in Order to Achieve Higher Efficiency and Effectiveness of Service Delivery

Facilities

Process And Operations

Network

Asset

Sourcing Computing

IT M

an

ag

em

en

t


Workload Analysis Can Assist With Critical Compute Infrastructure Decisions

Create a Baseline of All

Applicable Workloads

Optimize Workloads Based on

Relevant Attributes

Assign the Right Infrastructure to

the Optimized Workloads

• Ability to use detailed or high-level

workload information as inputs to the

model

• Workload-driven optimization is relevant

only to those initiatives that are in a un-

finalized architecture stage

• Multi-attribute based model used to

identify to optimize the workloads to the

right infrastructure choices

• Capability maturity is ascertained at each

workload level if applicable

• Infrastructure driven by capability

maturity and targets

• Drives the TCO models

1 2 3

Proxy Caching Web Servers

J2EE App Svr BI

ERP Batch

CRM Data Analysis



Grid Computing Means Virtualizes and Pools IT Resources

• Physical, dedicated silos

• Sized for peak load

• Difficult to scale

• Expensive to manage

• Virtualized, shared resources

• Improved utilization

• Scale as needed

• Efficient to manage


4


Grid Computing

Pay-as-you-go scale-

out

High Quality of

Service

Grid Computing Economics for Data Center

Automated Grid

Management

• Avoid upfront Capex

and Opex • Avoid lost user

productivity

• Improve Customer

service

• Raise IT Staff

efficiency

• Lower Opex

4

Virtualisation and

Clustering enable

Consolidation

• Lower Capex

• Lower Opex



What to Consider When Evaluating


It’s up to you, to Take the Right Path


I.T.

Innovation



Oracle’s Approach Simplification


Oracle’s Approach Integration

& Risk Reduction

Server Storage Networking


Oracle’s Approach Integration

& Risk Reduction


Complete, automated and simplified

User enabled IT service

Intelligent service delivery

Oracle’s Approach Transformation


Key Elements of an Optimized Data Center


We’ve already undergone this process ourselves


Significant Cost Savings and Improvement

2x 95% 75% 50%




Oracle Optimized Data Center

ORACLE

OPTIMIZED

SERVER

ORACLE

OPTIMIZED

STORAGE

ENGINEERED SYSTEMS

ORACLE OPTIMIZED SOLUTIONS



Rewards


EVOLUZIONE DELL’IT E DEL DATACENTER

IN FASTWEB

SEA – GLI AEROPORTI DI MILANO ED IL

PROGETTO DI ICT CONTINUITY

Le esperienze dei nostri Clienti


This is the start of your journey with Oracle as your partner for the Optimized Datacenter


MARIO DERBA

Regional Sales Vice President

South Europe Systems

Oracle Italia Srl

Viale Fulvio Testi, 136 Phone +39 02.24959.630

20092 Cinisello Balsamo (MI) [email protected]

Italy www.oracle.com

Twitter: @Mderba

Personal Site: www.marioderba.com


Technology

Keynote by Mario Derba at Optimized Data Center event, Milano