By the numbersCreating local, staff-produced video

without breaking the bank

Judd SlivkaMissouri School of Journalism@juddslivka

“I had something to say and didn’t want to break the bank to say it like I did back in 2007 when I spent my life savings to self-finance what is now probably the most expensive demo-tape on YouTube. Plus, everyone consumes so much content on their phones anyway, and the cameras on these things have gotten so great, that I said why not shoot something on the very device most of us can’t live without!”

⋙…of U.S. adults watch videos online. About 36 percent of those watch news videos.

⋙Nearly half of adults 18 to 29 watch online news video.

~2/3Source: Pew Research Center, 2014. http://www.pewresearch.org/fact-tank/2014/04/17/five-findings-about-digital-video-news/

⋙… percent of in-stream video ads are watched to the halfway point.

⋙72 percent are watched to completion.

79Source: CMO., http://www.cmo.com/articles/2013/8/27/video_15_mind_blowing.html

⋙Video news stories can easily be edited to include in-stream ads (or you can buy a service).

⋙Native advertising is easy to produce and quickly pays for itself.

2Source: Pew Research Center, 2014. http://www.pewresearch.org/fact-tank/2014/04/17/five-findings-about-digital-video-news/

revenue generating paths

$4.3 freakin’billion Source:

https://digitalcontentnext.org/blog/2015/01/29/an-insiders-guide-to-native-ad-sales/

⋙5-year cost for a DSLR video kit, plus laptop to edit and process.

⋙The equivalent mobile equipment would cost about $2,000.

$7,089

⋙… big challenges to using mobile tools for video.

⋙Sensor. ⋙Stability.⋙Sound.

3Source: CMO., http://www.cmo.com/articles/2013/8/27/video_15_mind_blowing.html

100 watt-equivalent LED $260

Sonywireless mic $600

Super-Wide iPro lens Set of 3 $199 iRig $150

pre-ampwith Velcro mount

$70Beastgrip Universal Lens Mount Rig for Smartphone

iPhone 6 $499

$1,778

⋙RTE’s mobile kit

$1,434

⋙The Mizzou Mobile Kit

$1,539iRig pre-amp

Genaray 36 LED light w/armSony wireless mic w/ lav and

hand mic transmitter

VidPro XM-55 shotgun mic

iOgrapher iPad Mini case16GB iPad Mini 2

⋙Best camera: iPhone 6+ ($499)⋙Best camera value: iPhone 6 ($299)

⋙Best frame: iOgrapher ($65)⋙Best alternative mCamLite ($120)

⋙Best pre-amp: iRig Pro ($150)⋙Best pre-amp value iRig Pre ($50)

Gear recommendations

http://bit.ly/SlivkaISWNE