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joanne tsianos BFA Design + UX .infographics collection (917) 689 9828 [email protected] @joannetsianos www.linkedin.com/in/joannetsianos

JTsianos infographics

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A collection of my infographics created to support conceptual ideas or project results.

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Page 1: JTsianos infographics

joanne tsianos BFA

Design + UX .infographics collection

(917) 689 [email protected]@joannetsianoswww.linkedin.com/in/joannetsianos

Page 2: JTsianos infographics

Sun Life FinancialInfographics, personas and eco-systems created to support strategic positioning and creative ideas.

Page 3: JTsianos infographics

McCain Personas and program strategies.

It’s all good

Introduce IAGPhase

Phase

Phase

Inform and build trust

Product information

User engagement

Enable users

11.

2.

3.

4.

5.

1.1

2

The story (flash intro or video) of what has been removed and what we are doing. This will play on arrival to the site.

A) Q&A - Questions answered by providing relevant material offered up in low to high engagement levels. (We will raise Julie’s level of trust.)

B) Join the Journey - A look into the past, present and future at product evolution. An interactive element for the user can be included (i.e. email newsletter).

Ingredients (why it’s good), nutrition, allergens, preparation instructions

What do you want? - Ask for consumer input and engage them with activities such as questions or simple polls.

Brand advocacy stage

?Online media

Paid & Social(Media buy, mommy bloggers,

articles, Facebook app)

Offline media(In-store, mass media,

television, radio)

Email blast(Sign-up)

Receive new productinformation and news

User input(Review, simple polls,

user-submitted stories)

1. Raise awareness2. Build brand image and trust3. Ultimately drive to trial

Goals

Site Flow & User Experience

6:30 AM

7:15 AM

8:55 AM10:17 AM

3:18 PM

5:07 PM

6:35 PM

7:40 PM

9:45 PM

12:05 AM

Wakes up, gets herselfand kids ready.

Makes breakfast andlunches for kids.

Checks email andweather, reads

news headlines.

Commutes to work.

Sees ads insidepublic transit and

in newspaper.Goes for coffee break

with co-workers.

“I hate having to dragthe kids out of bed

every morning.”

“I deserve this triplemocha latte with whipped

cream after thismorning’s ordeal.”

12:23 PM

Catches up on videos, articles and facebook.

Picks up some lunchfor a nearby deli.

“I hope the kidsactually eat their lunches.

Maybe I should havepacked more snacks.”

Grabs a snack froma nearby grocery store.

Commutes home.

Checks mobile devicefor email and news.

Picks up some groceries.

Has dinner.

[kids]“I don’t want to

eat this.”

Cleans the kitchen and does laundry.

Helps kids with homework.

Everyone watches TV.

Reads mail.

Goes to sleep.

Kids go to bed.

Checks email and searchesfor info or on health & beauty,entertainment and food.

[SMS]“NEWS: Car accident

on Main Street. Delays Eastbound.”

[reminder]“Status meeting at

9:30am in themain boardroom.”

8:00 AM

At work.

“Can’t believe it’salready Monday. Wheredid the weekend go??”

8:55 AM Sept 23 from web

“@Marion How’s dinnerat my place this Friday?”

12:52 PM Sept 23 from Tweetie

[reminder]“Conference call

at 1:00pm.”

“I can finally getto that book I started

8 months ago...” ZZZZZ

“Great article onorganic food.

Going to forward thisto Marion.”

Going to forward thisDigital activity

Transaction

Thought

Conversation

“Rise andshine!”

“Julie is counting down the days

to Orlando.”

“RT @tedtalks Today's Talk -- Rebecca Saxe: How brains

make moral judgments http://on.ted.com/2v”

10:20 PM Sept 23 from web

BUYS: A few apples,a bag of almonds and

a chocolate bar

BUYS: Bag of salad, bread, chicken, tomato

sauce, juice and apple pie

BUYS: A coffee anda muffin

BUYS: A sandwich andsoup combo

*sigh*

A day in the life of JulieJulie is 39, married with two children (age 11 & 15)

Page 4: JTsianos infographics

Labatt BlueInfographic of program outlines with multiple touchpoints.

Saturday 3pm Saturday 4pm Saturday 9pm Sunday 9am

24pts

1-10points

1-10points

1-10points

1pt/pp

5pts

Bonus Pointswhen registering

Bonus PointsInstant Win

Additional Points

BID NOW

Opening Bid: 30pts

Current Bid:

45 pts

YOU WIN

50pts

Bonus PointsSurveys

SurveyLorem ipsum

Dolor sitAmet constect

Turpis diam

4 pts

SHARE

48pts You have

been outbidBID AGAIN

follow on LIKE

Page 5: JTsianos infographics

Indigo – Program Strategy Ecosystem designed to defi ne the various stages of a program.

1 week 6 weeks June152 weeks

Teen Choice Awards

Phase1: Listen + Identify In�uencersUsing proprietary and 3rd party listening platforms, we will track discussions, understand sentiment and identify in�uencers & content creators. Resulting insights will optimize and track the e�cacy of our outreach e�orts.

We will identify, catalog and rank sites with the most in�uence and the people most likely to share their opinions – this information will be captured in the Outreach Plan.

Phase 2: Invite In�uencers + Create Panel

Phase 3: Engagement + Ongoing Moderation

Phase 4: Advocacy, Outreach & Insights

Plan Build Engage Deploy and Support

InvitePanelists

Participation Incentives & Rewards

Insights & Learning

Private Networking Group & Surveys

*In focus groups, the Hawthorne E�ect can be extremely strong – after involvement in a new product concept, participants often leave the

group passionate advocates of what they have been asked their advice on.

Indigo Innovation Panel

Select Panelists

Amy Josh Craig

3

21

4

4

tca

Listen + Observe + Identify

blogs twitter emailnetworkssocial

networks

A predetermined number of key in�uencers will be invited to join the panel. The panel, or group, will allow participants to share information and collaborate, and provides us with a platform for communication. Incentives and rewards will surprise and delight panelists.

The Community Manager will engage the group in discussions around the Teen Choice Awards, books and Chapters Indigo. The panelists will provide actionable input on ideas and creative. The Community Manager will moderate and participate in the conversations, set up surveys, document and escalate feedback.

The Community Manager will engage the former panelists and broader groups to drive votes, engagement and potentially drive individuals to store. We will have asked panelists for ideas on how best to spread the message. These learnings will be incorporated during this phase. Thank you kits with shareable tools to help them spread the message will be distributed to panelists.

©2010 Capital C LP

Page 6: JTsianos infographics

Lean CuisineSite metrics presented to marketing teams to show program effectiveness.

Page 7: JTsianos infographics

Bayer Support materials created for technical processes and program ecosystems.

Online Consumer

Marketing Database

Offline CRM Database

One user accountto access any site

Bayer OTC website

other Bayerbrand websites

Online Campaigns

Websites

Banner AdPromotion

Dashboard

Results

Email

Coupons

mobile apps social media

eCRM Implemenation Strategy

Page 8: JTsianos infographics

Maple Leaf Various ecosystems designed to match the branded campaign and give the martketing teams full explanations on reach.

Canada’s Next Top DogCanada’s Next Top Dog

In-Store

Header Card, Bunker Wrap& Wobbler

Open Casting Callsat participating ASP’s

Online

Banner AdsEmail toMaple Leaf DB

Promote through all relevantShaw programming

TV

Maple Leaf Butcher interviewed on BT

“The Next Top Dog Contest”

Print

PR

Final event held at urban centrelike Dundas Square

Event

mapleleaf.ca/TopDog

Blog Seeding

Social Media

Facebookfanpage

twitter Personal Feed

Page 9: JTsianos infographics

Breyers Smooth & DreamyInfographic of program outlines with multiple touchpoints.