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Lisa Colton's presentation to JproSTL11 on the 5 Commandments of Social Media
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Joining The Technology Revolution:
The 5 Commandments of Social Media
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
http://bit.ly/darim-jprostl
COMMUNICATIONS REVOLUTION
COMMUNICATIONS REVOLUTION
Characteristics of Social Media
• Participatory: It blurs the line between producer and consumer, media and
audience.
• Open and Democratic: It encourages voting, comments and the sharing of
information. For this reason it is seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional
broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a
particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and
proprietary.
Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Conversational
Temple Israel, Memphis Facebook Page
Unofficial Outposts
Find places where your target audience goes.
Participate in the conversation. Add value, educate, include links.
Use your “listening” to identify these places.
#3:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it Personal
Who is talking?
Why do you want to listen?
Do you want to engage?
Personal & Personality
#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
How is parenting and family life changing?
How does this impact your business and
“product” delivery?
How are you positioned to keep up?
Real Life Example
John Fitch’s Steam Engine
John Fitch’s Steam Engine
Source: Flickr user JYRO
Source: Flickr user Rick Neves
Source: Flickr user divemasterking2000
FINAL THOUGHTS
• Stay nimble - Change will continue• Know what you want to measure
and how you’ll know if you’re successful
• Think about staffing and guidelines• Address your whole culture, not
just marketing & communications.
WANT MORE?
• Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
• Express interest here:http://bit.ly/darimedinfo
Applications available this spring.
IT’S NOT ABOUT TECHNOLOGY