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April 10th, 2013
About Protea Digital Web Advertising Trends Case Study Collaboration Discussion
Overview
Online Web and Mobile Ad Management We execute SEM, Display, Retargeting Based in Chapel Hill, N.C. Philosophy of Quality, Ethics, Comms
About Protea Digital
1. Search and Beyond
2. Cracks in Google’s Dominance
3. The Rise of Mobile
Three Big Stories in Digital Advertising
Captures user at moment of intention
Why Search Remains Key
Search is Big Business
Conversion Rates
For Display: AdRoll, Perfect Audience For Search: Chango, Simplifi
Retargeting
Real Time Bidding for Display
1. Search and Beyond
2. Google’s Dominance –Cracks appearing
3. The Rise of Mobile
Three Trends in Digital Advertising
Google’s Dominance
Online Advertising (U.S.) 2006-2011 Revenue in Millions
Sources: Business Insider Intelligence, eMarketer
Google strong, but…
Digital Advertising 2006-2012 Revenue in Millions
1. Search and Beyond
2. Cracks in Google’s Dominance 3. The Rise of Mobile
Three Trends in Digital Advertising
Why Mobile?
Mobile Involves Action
Mobile as a Second Device
Thomas Lee Ltd Luxury Sheets Came to us with a problem
o No revenue and no growth o CPA over $90
Solution o Iteration o Multiple paid channels: Facebook Ads,
Retargeting Result: revenue up 4x and CPA $30
Case Study
What do you see with regards to your clients and digital?
What sort of ROI are they focused on?
Discussion
