Jeanette Scott: How Bloggers Make Money #FLBlogCon13

“How Do Bloggers MakeMoney?”

@jseverydayfash#FLBlogCon13

JsEverydayFashion.com

Today We Are Talking About:

Tactics for Monetizing:

1. Affiliate links2. Banner ads3. Sponsorships4. Freelancing5. Free items6. Related programs7. Paid content

Myths of Monetizing:

1. It’s yucky2. It’s not lucrative3. It alters content4. It’s passive5. It’s expensive6. It’s that simple



Tactics for Monetizing



1. Affiliate Links

Advantages: use them anywhere, use them anytime,link to whatever you are most passionate about.

Programs:

- ShopStyle (a PPC program)

- RewardStyle

- Amazon Associates

- ShareASale- Commission Junction



2. Banner Ads

Two types: networks and direct sales

Ad networks - install code in your sidebar, relevantads from the network appear. Examples: Izea,Google AdSense

Direct sales - ad space sold directly to a company

Compute your CPM ($1 = per thousand impressions)to set a price



3. Direct Sponsorships

Paid content on your blog

Paid spokesperson

Provide full disclosure (required by the FCC)

Use CPM and your “hourly” rate to set a price



4. Freelance Gigs

Writing gigs - JournalismJobs.com

Other services within your industry: personalshopping, personal trainer, in-home chef

Besides income, these opportunities can provide SEOand credibility



5. Free Items

It may not be cash, but free items can save youmoney

Consider selling the items later on eBay or Craigslist



6. Related Programs

Multi-level marketing programs

You can sell jewelry, nutrition products, Tupperware

These are full and part-time programs that work wellwhen paired with a blog



7. Paid Content

eBooks

YouTube

Or even a short PDF with exclusive content



Implications of Monetizing



Myth #1: It’s yucky

My personal story: lemonade from lemons

Blogging uses the same methods to monetize astrusted publications

Provide full disclosure

Blogging can be a powerful source of income, andhelp you financially



Myth #2: It’s not lucrative

Examples from other bloggers: 10k from one photo,50-70k per month

These #s should not be intimidating. You may neverreach that level, but it’s encouraging and motivatingknowing that the potential is really that high.



Myth #3: It alters your content

I was already linking to things, I just needed tomonetize the links.

As you learn to use different methods, you may alteryour content slightly. But these changes can benefityour readers. You can monetize and provide bettercontent at the same time.



Myth #4: It’s passive

Not all websites are monetized, and income doesn’tjust happen.

You don’t have to wait for a company to hire you tomake money. You already have tremendous earningpotential available through affiliate links and bannerads. So go out and get it!

My income is completely set without ANYsponsorships from companies.



Myth #5: It’s expensive

You don’t need to put in money to make money.Blogging costs are very small, with a high profitmargin.

That said, investing in your blog is not a bad idea. It’sjust not necessary to raise a lot of capital to getstarted.



Myth #6: It’s that simple

The big secret: tactics will get you nowhere!!

Anyone can add a monetization tactic to their blog,but that won’t make you money. Where you reallyshine, is producing the content you are passionateabout. That’s the true key to monetization.

“Of any activity you do, ask yourself:If I were the last person on earth, would I still do

it?”

- Steven Pressfield, War of Art



Myth #6: It’s that simple

Arnold would still be at the gym, Stevie Wonderwould still play piano.

If you would still be doing the things that you blogabout, that is your sweet spot.

Monetizing is not about the tactics you use, butabout you doing what you were born to do.

“Creative work [blogging] is not a selfish act or a bidfor attention on the part of the actor. It's a gift to the

world and every being in it.

Don't cheat us of your contribution. Give us whatyou've got.”

- Steven Pressfield, War of Art

Technology

Jeanette Scott: How Bloggers Make Money #FLBlogCon13