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Presentation from the Combined Universities Cornwall Web 2.0 Symposium - Oct 08 (adapted from Look who's talking now)
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It’s all about EVERYONE
Alison WildishHead of Web Services, University of Bath
#CUCOCT08
Should recruiting and selecting Universities have a different approach to the web?
Why am I here?
http://www.flickr.com/photos/imipolexg/205998498/sizes/o/
http://www.flickr.com/photos/_moonpie/212575471/sizes/o/
Head of Web Services2000-2007
‘New’ University
Vocational
Forward thinking
Centralised inc. web team
Strong commitment to marketing
Emphasis on brand + visual identity
…
Head of Web Services2008 onwards…
Traditional University
Research-led
Conservative
De-centralised exc. web team
Devolved marketing
Emphasis on quality : research output
…
http://www.flickr.com/photos/eole/391960971/sizes/l/
The Edge Hill website… Ingredients:
Lots of management
Strategic approach
Commitment to
quality content
Luxuries:Built team from
scratchForward thinking Senior Management
The changing web: trends
The changing web: trends
The changing web: trends
The changing web: trends
http://www.flickr.com/photos/danjc003/1876117737/
sizes/l/
http://www.flickr.com/photos/ananthnarayan_s/481060575/sizes/l/
The Bath website…
Luxuries:
Great applications
and tools
Ingredients:Devolved managementDiffering approaches
Commitment to lots of content
Multiple sites by multiple areas
No over-arching editorial control
No (central) control over navigation
Opt in approach to visual identity+
=Duplication
Incorrect content
Lack of identity
Poor end-user experience
How can you manage if you don’t manage?
Edge Hill BathCentralised
Editorial control
Strong branding
Strong visual identity
Little e-Administration
Common view to the web
De-centralised
Lack of editorial control
No branding
Inconsistent visual identity
Lots of e-Administration
No common view to the web
WARNING
http://www.flickr.com/photos/89544908@N00/362255640/sizes/o/
Why?Why?
Why?Why?
http://www.flickr.com/photos/pfurlong/279083615/
Step 1: Communicate
Step 2: Go to the top
http://www.flickr.com/photos/winkydo/1318110600/sizes/l/
http://www.flickr.com/photos/winkydo/1318107256/sizes/l/
Step 3: Communication
More
Step 4: Manage
Re-shaping team…
Refined approaches to support
Emphasis on development and marketing/comms
Web Designer
Working with externals to develop ‘online identity’
New
http://www.flickr.com/photos/victornuno/389409283/sizes/l/
NB: Blatanty copied from the matt week idea by Carsonified - http://www.carsonified.com/matt
eProspectu
s
One core re
cord
Tags, XCRI
Publications
Linked with existing systems
Used to create profile pages
Searchable via different routes
News s
yste
m
Extended to
inc.
dept info
Student / Staff channels
Personalised / customised
In liaison with Students Union
http://www.flickr.com/photos/cafemama/708639264/sizes/l/
http://www.flickr.com/photos/cafemama/
Recruiting v’s Selecting
Marketing
Communications
Recruitment
Maximisingresearch
http://www.flickr.com/photos/drb62/419323087/sizes/o/
Dear University,
Do we wish to maximise our research?
Do we want to enhance our reputation?
Do we want more students?
Do we want to give a clear message?
Do we want to give people they information
they want as quickly?
Do we want to meet (and exceed)
expectations?
Yours,
Web Manager
Should we have
different approaches?
http://www.flickr.com/photos/tomhaymes/321292834/sizes/o/
Thanks for [email protected]