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This is a presentation that was shared with the Gig Harbor Rotary Club on August 2, 2012. The presentation outlines shifts in technology that has led to the social media explosion of today. It also defines how a company can engage and measure business social media. Property of iQ Technologies, LLC. www.iq-technologies.com
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Smart Social Media
Use the power of social media to reach and engage with targeted audiences
Intelligent Social Media
Smart Social Media
Jim Tisch President & Founder: iQ Technologies
Twitter: @jatischEmail: [email protected]
Smart Social Media
About iQ Technologies
• Greater Seattle-based social media technology company
• Established in 2009• We provide business social infrastructure with social
media platforms and services
Smart Social Media
Types of Social Media
• Consumer-based Social Media
• Business Social Media
• Marketing outreach via integration with popular social media services
• Relevant & timely messaging for effective communication
• Engage target audience with dialog increasing customer satisfaction
• Customers as advocates for brand products, programs & services
• Establish relationships with users and visitors
–
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Technology Shifts
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1980’s
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1990’s
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2000’s
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2006
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2010 +
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Peer Recommendations
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Check InReputation Management
Post
Connect
Follow
Apps
SEM
SEORate it #Hashtag
@
+12
Level Up
Smart Social Media
socialnomicshow social media transforms the
way we live and do business
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Don’t Be Reactive
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Posting Rules: Know Your Audience
Google+ = Passion-based community. Video network “hangouts”
Facebook = Friends & Acquaintances. Less serious in tone..
LinkedIn = Professional community. Business trends and insights
Twitter = Immediate Perspectives. Information network using 140 characters or less
Post Visibility: Circles or Public
Post Visibility: “Edgerank” determines which friends can see your posts
Post Visibility: Any follower as well as public
Post Visibility: Any connection
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Maturity Lifecycle of Social Media
Reactive
ProactiveStrategic
• Rush to action without a plan• Lack of objectives and measures• No guidelines • Failing to engage audiences • Limited reach
• Audiences • Objectives and metrics • Tactics to engage key influencers• Guidelines• Marketing plan for promotion• Framework
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Are You Listening…
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Have an Authentic Voice
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Be Creative
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Innovative Engagement
@scobelizer "Quote" @Bromimaging #chLIVE URL
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5 Reasons to Embrace Social Media
1. You are already involved in Social Media• Discussions about your brand are taking place
2. Competitive Advantages • Word of mouth is #1 influencer of purchases
3. Revenue Growth• Top 100 brands using social media saw a 18% lift in
revenue.• 91% of Inc. 500 use social media
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4. Must-have for Marketing • Brand Awareness• Community Relations • Recruiting
5. Search Engine Rankings• Can produce great results
5 Reasons to Embrace Social Media
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You Can Track ROI• % increase in the conversation rate = # of comments (or replies)
per post • % increase in the amplification rate = total volume of share clicks• % increase in the applause rate = total favorites or likes per post• % increase in unique users by engaging in social system • % increase in user profile updates • % increase in follow statistics % increase in overall site interaction • % increase in ads served• % increase in click through rates (CTR)• % increase in time spent on site = how many minutes or hours did
visitors/users spend with branded social content• Economic value = sum of short and long term revenue and cost
savings• Engagement value = # of fans & followers (active users) • Post Value = which type of posts generated (converted) to a
paying customer for a particular event, service, etc.
Smart Social Media
1. Engaging in social media is a powerful force that will impact your business
2. Be more strategic and less reactive
3. It takes time to build a following so start now
4. Know your audience
In Closing…
Smart Social Media
Smart Social Media
Why engage with iQ?
• Own and maintain user data for analysis, profiling, and segmentation
• Scalable social media solutions for internal and external audiences
• Relevant & timely messaging for effective communication
• Engage target audience with dialogue increasing customer satisfaction
• Customers as advocates for brand products, programs & services
• Tighter relationships with employees, customers, prospects & users
• Marketing outreach via integration with popular social media services
• Enhance customer service & support
Smart Social Media
iQ Creates Relevance
Understanding the User’s Interests
• Who and where do they connect and follow | social graph• Who and where are their relationships | social activity• What are their reactions to content and conversations | like activity • What and when are they sharing, reading, watching, etc. | frictionless • What have they told you via their user profile | general information
Enables Relevance, Recommendations & Targeted Messaging
• Targeted content, messaging and stories• Targeted advertisements for increased click-through rates• Targeted connections that have relevance
Smart Social Media
Jim Tisch President & Founder: iQ Technologies
@jatisch253.583.4463
iQ Technologieswww.iq-technologies.com
