IoT & Collaborative Economy

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    21-Jun-2015

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Internet of Things & Collaborative Economy When people talk about collaborative economy, they usually think about high valued physical assets owned by individuals e.g. houses, cars, etc. that could be monetized during unutilized or spare time. AirBnB, Zipcar, Uber are a few examples of services leading the wave of collaborative economy which surpassed $3.5B in 2013 with growth exceeding 25% y/y. For businesses to gain from the new IoT Economy, they must leave behind old business models and open up their IoT services to an IoT Market Place by means of an underline platform which will facilitate new and disruptive business models by allowing other businesses to co-sell, co-market, co-distribute, co-ideation, co-locate and even co-produce, co-build, etc. This is the power of collaborative economy. Businesses that will combine IoT and collaborative economy will have early movers advantage and much to gain: 1) Revenue sharing from every IoT transactions; 2) Selling new value added services; 3) Expanding into new markets and business transactions; 4) Creating new value, products and services based on partner and customer input/participation; 5) Strengthening long-term relationship with partners, businesses and customers.

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1. IoT & Collaborative EconomyRecipe for Disruptive Business ModelsWhen people talk about collaborative economy, they usually think abouthigh valued physical assets owned by individuals e.g. houses, cars, etc.that could be monetized during unutilized or spare time. AirBnB, Zipcar,Uber are a few examples of services leading the wave of collaborativeeconomy which surpassed $3.5B in 2013 with growth exceeding 25% y/y.For businesses to gain from the new IoT Economy, they must leave behind old business models andopen up their IoT services to an IoT Market Place by means of an underline platform which will facilitatenew and disruptive business models by allowing other businesses to co-sell, co-market, co-distribute, co-ideation,co-locate and even co-produce, co-build, etc. This is the power of collaborative economy.!Businesses that will combine IoT and collaborative economy willhave early movers advantage and much to gain: 1) Revenue sharingfrom every IoT transactions; 2) Selling new value added services; 3)Expanding into new markets and business transactions; 4) Creatingnew value, products and services based on partner and customerinput/participation; 5) Strengthening long-term relationship withpartners, businesses and customers!IoTProductsIoTMarketPlaceIoTServicesIoTPla4ormThe examples below make the business case for two IoT usecases: Smart Connected Car and Smart Street Lightning.!Smart Street Lightning: XaaSConnectivityCostSmart Connected Car: Revenue SharingDrivers for IoT & Collaborative EconomyCloudPlatformMobileDevicesPaymentSystemsSocialNetworkingEnvironmentSavings (Green)Copyright 2014 Mahbubul Alam All Rights Reserved. Approx. $1K+ per Navigation& Rich EntertainmentSystems! eCall service ! 1-4 yr warranty!Content Provider! Apps/Content/Infortainmentbased on Revenue sharingor Freemium! Secure connectivityrecurring services (revenuesharing) ! 5+ yr (SLA based contract)!Auto OEM! Prognostic analytics! Remote SW/FW update! 5+ yr (SLA based contract)! Savings sharing with Mfg!Insurance Provider! Good driver discount! Metering-based-Premium! Traffic notification(freemium)! $10K+ /light pole ! Waste of energy! Variable OPEX! Weeks of downtime! Muni-service (budgetdependent)!Light Pole-as-a-Service! $Y/per month (Antenna/APwith Provide/Vendor)! $Z/per month (Public safety& Traffic management)! 10+ yr contract!Lighting-as-a-Service! No CAPEX for Muni! No variable OPEX! $X/light pole/per month! 15+ yr SLA based contract!Analytics-as-a-Service! App based! Loyalty based !Traditional Car: CAPEX for Buyer Street Lightning: CAPEX for MunicipalityCO-X