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Internet of Things & Collaborative Economy When people talk about collaborative economy, they usually think about high valued physical assets owned by individuals e.g. houses, cars, etc. that could be monetized during unutilized or spare time. AirBnB, Zipcar, Uber are a few examples of services leading the wave of collaborative economy which surpassed $3.5B in 2013 with growth exceeding 25% y/y. For businesses to gain from the new IoT Economy, they must leave behind old business models and open up their IoT services to an IoT Market Place by means of an underline platform which will facilitate new and disruptive business models by allowing other businesses to co-sell, co-market, co-distribute, co-ideation, co-locate and even co-produce, co-build, etc. This is the power of collaborative economy. Businesses that will combine IoT and collaborative economy will have early movers advantage and much to gain: 1) Revenue sharing from every IoT transactions; 2) Selling new value added services; 3) Expanding into new markets and business transactions; 4) Creating new value, products and services based on partner and customer input/participation; 5) Strengthening long-term relationship with partners, businesses and customers.
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IoT & Collaborative Economy Recipe for Disruptive Business Models
For businesses to gain from the new IoT Economy, they must leave behind old business models and open up their IoT services to an IoT Market Place by means of an underline platform which will facilitate new and disruptive business models by allowing other businesses to co-sell, co-market, co-distribute, co-ideation, co-locate and even co-produce, co-build, etc. This is the power of collaborative economy.!
The examples below make the business case for two IoT use cases: Smart Connected Car and Smart Street Lightning.!
When people talk about collaborative economy, they usually think about high valued physical assets owned by individuals e.g. houses, cars, etc. that could be monetized during unutilized or spare time. AirBnB, Zipcar, Uber are a few examples of services leading the wave of collaborative economy which surpassed $3.5B in 2013 with growth exceeding 25% y/y.
Businesses that will combine IoT and collaborative economy will have early movers advantage and much to gain: 1) Revenue sharing from every IoT transactions; 2) Selling new value added services; 3) Expanding into new markets and business transactions; 4) Creating new value, products and services based on partner and customer input/participation; 5) Strengthening long-term relationship with partners, businesses and customers!
Connectivity Cost
Cloud Platform
Mobile Devices
Payment Systems
Social Networking
Environment (Green) Savings
Drivers for IoT & Collaborative Economy
Copyright © 2014 Mahbubul Alam All Rights Reserved.
• Approx. $1K+ per Navigation & Rich Entertainment Systems!
• eCall service !• 1-4 yr warranty!
Smart Connected Car: Revenue Sharing Content Provider!• Apps/Content/Infortainment
based on Revenue sharing or Freemium!
• Secure connectivity recurring services (revenue sharing) !
• 5+ yr (SLA based contract)!
Auto OEM!• Prognostic analytics!• Remote SW/FW update!• 5+ yr (SLA based contract)!• Savings sharing with Mfg!Insurance Provider!• Good driver discount!• Metering-based-Premium!• Traffic notification
(freemium)!
• $10K+ /light pole !• Waste of energy!• Variable OPEX!
• Weeks of downtime!• Muni-service (budget
dependent)!
Smart Street Lightning: XaaS Light Pole-as-a-Service!• $Y/per month (Antenna/AP
with Provide/Vendor)!• $Z/per month (Public safety
& Traffic management)!• 10+ yr contract!
Lighting-as-a-Service!• No CAPEX for Muni!• No variable OPEX!• $X/light pole/per month!• 15+ yr SLA based contract!Analytics-as-a-Service!• App based!• Loyalty based !
Traditional Car: CAPEX for Buyer Street Lightning: CAPEX for Municipality
IoT Market Place
IoT Products
IoT Services
IoT Pla4orm
CO-X
![[Graphic] Market Overview: The Collaborative Economy](https://img.dokumen.tips/doc/110x75/54468f43b1af9fe33a8b4625/graphic-market-overview-the-collaborative-economy.jpg)