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Original Gdocs presentation: http://bit.ly/Iydnx5 | A sweep through what Unibet is doing around Google plus along with some stuff about Google and the way its aggressively monetizing the web
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Google+&
Nick Garner: Head of search Unibet Working across all Unibet's 24 international markets, specialising in - SEO - SMO (Social media optimisation) - Refer a Friend- PPC - Online Public Relations (as a means of influencing SEO and social media)
Nick Garner James Daly
James Daly: Online PR Executive for Unibet Running all social media platforms including Twitter, Facebook and Google+ and responsible for- Engaging with blogs for links- Making memes- Creating press releases- Hosting interactive content
Google+&
Google's share isn't growing much
But it's revenues are...
UK: 18% Year on Year growth
$15.62 per person per quarter in the UK*
*assumes 62m UK population
Information / Commercial Internet
$15.62 per person per year in the UK*Mix in commercial with information as much as possible
Rank (fairly) easy Rank (fairly) hard
Signals are changing
OLD: Look for algo weakness and exploit them > SEO
NEW: Look for 'human patterns' in ranking sites, socially engineer them > Online PR
Conclusion
$15.62 per person per quarter in the UK*Google is becoming an ads engine, mining data about you to be the perfect middleman For more of this thinking see seobook.com
The business case for Google+
Give a dog a bone
We believe Google+ is an emergent force in social media and Unibet wants to be a leading part of this within iGaming.
The business case for Google+ > +1
Give a dog a bone...
Give a dog a bone
What G+ promises
More: ● Reach in search ● Direct traffic ● Engagement ● Conversions without adwords
SEO & G+?
"When someone recommends something, that's a pretty good indicator of quality," said Matt Cutts, Google's
principle engineer for search. "We are strongly looking at using this in our rankings."
He says its (kind of) connected
Core idea: Circles > Reach
Not Logged in
Logged in > because I follow Unibet...
G+: Connecting the network
+1's anyone?
It's the 'quality' of the network, mate.
Excellent PPT on SEO & G+
Search for "Google plus SEO" on Slideshare
Content / outreach (kind of) like G+
Add another one in...
What resource is needed?
The right person:● Journalist / blog owner
○ Has their own blog/site (ideally) ○ Not too hung up on being 'newsey'○ A bit technical
● Personality○ Creative○ Funny!○ Inquisitive○ Persuasive
That might suit me!
Introducing....JamesOur G+ guy!
○ Southampton Solent
BA (Hons) Journalism○ Independent On
Sunday○ Sevenoaks Chronicle○ Goal.com○ Five Year Plan fanzine○ Stand up comedy
Unibet G+ page
Circles
But wait...
What's good
What's good
Unibet Open photos
Hangouts
What we're doing...
Unibet Hangouts with our experts
Ed Malyon
Iain MacintoshPaolo Bandini
Ed Malyon Unibet Hangout
Followers
February 2012
April 2012
1,105
1,543
2,712
3,472
19
145
126760438
Facebook v G+
This is how we get traffic...
Virgin
What next for Villas-Boas?
Memes
Blogs
Memes
Memes
Nick's final thoughts for Google+
● It's time to shift our footprint from exploiting the algo's weaknesses, to engineering human behaviour and harvesting the right signals i.e. Online PR with and SEO backdrop > G+
● For me its an either way bet
● G+ Win: we are early adopters and we out pace competitors
● G+ Fail: we use this content and engagement on other social channels anyway
James's final thoughts
● Scope for lots of fun● Videos look good● Gifs look great● Photos look just lovely● Hangouts offer something different
● Not effective for us...yet
● Slow start● Techie-centric● White space● More people needed!