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Introduction
to
Growth Hacking
A growth hacker is a person whose true north is growth.
Everything they do is scrutinized by its potential impact on scalable
growth.
Sean Ellis Growth advisor at Dropbox
Coined the term “growth hacking” in 2010
“
The Hotmail example
The Hotmail example
The Hotmail example
The Hotmail example
“PS: I love you, get your free email
at hotmail”
The Hotmail example
The Airbnb example
Brian Chesky, Joe Gebia, Nathan Blecharcyk
2007
The Airbnb example
The Airbnb example
The Airbnb exampleCraigslist integration
The Airbnb exampleCraigslist integration
The Airbnb exampleCraigslist Bot
The Airbnb example
This is
Growth Hacking
Analytics Are
Key
AARRRQuora example
AARRRQuora example
AARRRQuora example
AARRRQuora example
AARRRQuora example
Know your metrics
Know your metricsTools
Traffic: Google Analytis
User behavior: Mixpanel, KISSmetrics
Attribution tracking: UTM tags, BranchMetrics
Know your metricsOne metric that matters
Facebook: 10 friends in 7 days
Twitter: following 30 people
Secret: 90% of users that engage in a conversation come back within the week
how to improve this metric? the growth process
The growth process
1. Define actionnable goals (based on data)
2. Implement analytics to track your goals.
3. Prioritize: Probability of Success, Impact & Ease (PIE)
4. Build it
5. Measure: Gauge success of new features.
6. Understand the results and do it again.
growth tactics
Growth tacticsAcquisition channels
Growth tacticsacquisition: Piggy backing
Growth tacticsacquisition: scarcity
Growth tacticsacquisition: scarcity
Growth tacticsacquisition: fake it ’til you make it
PayPal used bots that bought from eBay merchants and asked to use PayPal.
Growth tacticsacquisition: fake it ’til you make it
Growth tacticsactivation: AB Testing
Growth tacticsactivation: AB Testing
Tools: Optimizely, Unbouce, Vanity (RoR)
Growth tacticsactivation: onboarding
Growth tacticsactivation: personalize onboarding
Tools: Branch Metrics, Yozio
don’t fill a leaking bucket
retention is king
Growth tacticsretention: personalized emails
Tools: Vero, Customer.io, Iterable
Growth tacticsretention: gamification
Foursquare
Growth tacticsretention: building a habit
Shopkick
Growth tacticsreferral: dropbox
Growth tacticsreferral: lyft
growth hacking is a
mindset
