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Force.com is the world's leading cloud platform that lets you build apps rapidly using configuration-driven development and powerful programmatic logic. With Force.com, you can design mobile, social, and real-time apps in the cloud five times faster than with traditional software development approaches.Watch this webinar to learn about::: how Force.com streamlines app development life cycles:: how Force.com's open architecture facilitates integration with other systems:: the basics you need to get started building your first app in the cloudMore details: http://wiki.developerforce.com/page/Webinar:_Intro_to_Forcedotcom_(2012-May)
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Introduction to Force.com
Josh Kaplan
Senior Product Manager
@joshsfdc
Adam Torman
Senior Product Manager
@atorman
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.
could differ materially from the results expressed or implied by the forward-looking statements we make. All
statements other than statements of historical fact could be deemed forward-looking, including any
projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our
services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web
hosting, breach of our security measures, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our annual report on Form 10-K filed on April 30, 2008 and in other filings with the
Securities and Exchange Commission. These documents are available on the SEC Filings section of the
Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.
Safe Harbor
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@forcedotcom / #forcewebinar
Developer Force Group
facebook.com/forcedotcom
Developer Force – Force.com
Community
Cloud App Platforms Allow You to Build Apps
You Didn’t Think Possible 6 Months Ago
Social
Mobile
Real Time
Salesforce is the Proven Cloud App Platform
Q3FY09 Q4FY10 Q1FY12
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Cloud Infrastructure
Cloud Database
Massively Scalable
Data Service
ACID Transactions
& Triggers
Social Data
Model
Mobile Self-tuning
Query Optimizer
REST & SOAP
API’s
Row Level
Security
Identity &
Authentication
Backups &
Disaster Recovery
Enterprise
Search
ISO 27001 Certified Security
Proven
Reliability
Automatic
Elasticity
Trusted
Status
Real-time
Upgrades
Real-time
Sandbox
Salesforce to
Salesforce
Global Data
Centers
Highest
Performance
Multi-tenant
Kernel
Development Platform
Visual Workflow Report Builder Form Builder
A Complete Platform For Building Apps
Multi-tenant code
execution
Social collaboration
framework
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Use Case: UberJet
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Define the Data Model
Object and Field
Palate
Drag and Drop
Easily Build
Schema
Relationships
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User Experience
App Picker
Tab Navigation
Customizable
Layouts Customizable
Lists
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Incorporate Your Logic
• Field Requiredness/Uniqueness
• Audit History Tracking
• Workflows Rules & Approval Processes
Declarative Logic (point and click)
Formula-Based Logic (spreadsheet-like)
Procedural Logic (code)
• Formula Fields
• Data Validation Rules
• Workflows Rules & Approval Processes
•Apex Triggers
•Apex Classes
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Using Formula Logic and Validation Rules
Roll Up
Summary of
Miles Travelled
Formula Field
to show reward
level
Validation Rule to
check how many
passengers there
will be
Your Rules
Workflow Evaluation
Criteria (WHEN)
Workflow Action
(WHAT)
Workflow Rule Criteria
(WHY)
Flow
Design-Time Tool
Run-Time Flow
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Make it Better with Visualforce
Custom UI
Standard Controller
Iterate over records
using DataTable
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Push the Envelope with Apex
Java-like OO language
Strongly-typed
Tight Integration with
Salesforce.com Data
Designed for Multi-tenancy
Integrated Testing Framework
2 Billion+ Lines of Apex Code
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The Many Faces Of Apex
Database
Triggers Custom
Web
Services
UI Layer
Program Control
Javascript
Integration
Inbound Email
Handling
Asynchronous
Batch Processing
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Customize Once, Access Everywhere
Open and Real-time APIs
• REST API
• Mobile SDKs
Security and Validation Rules
Force.com Platform
Mobile External Apps
Apex Data Loader
Data ETL Callouts
• Apex Callouts
• Outbound Msgs
• SOAP or REST API
• Bulk API
• Apex Web Svcs
• Metadata API
• Streaming API
• Extract
• Transform
• Load
• SOAP & Bulk API
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Build Sites Declaratively with Site.com
Editable content
Palate of Drag-and-
Drop Page
Elements
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Users Everywhere
Add multiple users
quickly
Add single users
with more detail
Use the sObject API
for bulk
Use REST API
Use SAML for
upsert
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Scalable and Simple Security
Profiles & Permission Sets
– What tables and columns
can I access
– Read/Create/Edit/Delete
Sharing
– What rows can I access
– Read/Write/Transfer/Full
Jets Table
Read
Create
Edit
Delete
Read
Write Name Airport Code
Zephyr JFK
White Cloud SFO
Read
Edit
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Cloud Infrastructure
Cloud Database
Massively Scalable
Data Service
ACID Transactions
& Triggers
Social Data
Model
Mobile Self-tuning
Query Optimizer
REST & SOAP
API’s
Row Level
Security
Identity &
Authentication
Backups &
Disaster Recovery
Enterprise
Search
ISO 27001 Certified Security
Proven
Reliability
Automatic
Elasticity
Trusted
Status
Real-time
Upgrades
Real-time
Sandbox
Salesforce to
Salesforce
Global Data
Centers
Highest
Performance
Multi-tenant
Kernel
Development Platform
Visual Workflow Report Builder Form Builder
A Complete Platform For Building Apps
Multi-tenant code
execution
Social collaboration
framework
Follow us @forcedotcom
The Force.com Workbook
Download the Workbook:
http://bit.ly/forcedotcomworkbook
Create an end-to-end Application
– Warehouse Management
– E-commerce Storefront
10 x 30 minute tutorials
– Bottom up
• Database to Storefront
– Each Tutorial Builds Upon the
Previous
– Build in Developer Edition Now!
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Ready. Set. Go!
http://developer.force.com/join
FREE
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Resources
– Developer Sign-up – $Free Org
http://developer.force.com/join
– Trust
http://trust.salesforce.com
– Ideas Exchange
http://ideas.salesforce.com
– New Release Information
http://developer.force.com/releases
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Upcoming Events
May 16 – Summer ‘12 Preview Webinar
– bit.ly/summer12-force
May 22 – Cloudstock 2012 London
– bit.ly/cslondon-wb
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Q&A http://bit.ly/introforce
survey
@atorman @forcedotcom @joshsfdc
