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Magnolia Digital Breakfast • Wednesday, Sep 23, 2015 • London, UK
Integrating e-Commerce Into Your Customer Experience
Jan Haderka
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Unsplash3
Unsplash / Maja Petric
Integrations
Google Analytics
Jelastic
Groovy Spring
LDAP /ADNTLM
AlfrescoBright-cove
Share-point Photo-
shop
Magento
Hybris
Campaign Monitor
Click-density
Optimizely
Steelhouse Canvas
Atom /RSS
AddThis
Share-This
TwitterApache
Solr
Apache OFBiz
SAP
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•09/14 IBM Smarter Commerce Connector
•10/14 Canto Cumulus •10/14 AWS Autoscaling Solution
•11/14 New Solr Integration •11/14 IBM Analytics Connector
•12/14 InfusionSoft Connector
•01/15 Eloqua Connector •01/15 KonaKart Connector •02/15 IBM Bluemix Bundle •03/15 Smarter Commerce Segments availability in personalization
•04/15 SugarCRM Connector •07/15 Salesforce Connector •09/15 IBM SilverPop Connector
Unsplash / Maja Petric10
Unsplash / Maja Petric
•Personalization & Marketing Automation •Eloqua •InfusionSoft
•Commerce •IBM Smarter Commerce •KonaKart
•Customer service management •SugarCRM •Salesforce
•Analytics, testing and optimisation •Google Analytics •IBM Digital Analytics
•On-site search •Solr
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Unsplash / Maja Petric
•Cloud •AWS •Bluemix •Softlayer •RackSpace
•IoT •kontakt.io •estimote
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Soft-Layer
Unsplash / Maja Petric
Integrations
Google Analytics
IBM Digital
Analytics
AWSJelastic
IBM Bluemix
Groovy Spring
LDAP /ADNTLM
AlfrescoCanto
Cumulus
Bright-cove
Share-point Photo-
shop
Broad-Leaf
KonaKart
IBM Smarter
Commerce
Salesforce
SugarCRM
Campaign Monitor
Click-density
Eloqua
Optimizely
Steelhouse Canvas
Atom /RSS
AddThis
FacebookFlickr
Share-This
TwitterApache
Solr
Apache OFBiz
SAPMagento
Rack-space
Silverpop
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E-COMMERCE16
Is it a number of transactions?
Why does anyone need to integrate CMS and Commerce?
Is it back-office integrations?Is it on-site search?
Can CMS become PIM or MDM?
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What do commerce customers do?
How do they behave?
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Victor Hanacek
When do I shop? - when I’m bored in public
transport or at the airport or waiting for some or other
appointment25
Victor Hanacek26
How do I shop? I search for product, once
found, look for reviews, comments, blogs about the product and only then i buy
27 Victor Hanacek
Where do I shop? • where I was last • where it is cheapest • where i like shopping
Old Faithful Shop in Vancouver, BC
Get Personal, turn on emotions Engage the shopper
Tell story
Do campaigns Provide content
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But this is job of Marketing!
Fine, but what are the tools for the job?
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Proper analytics
To see what’s going on and where traffic goes
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To see what engages shoppers best
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Testing & Optimization tools
Because not all shoppers are the same
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Personalization
To empower team to deliver fast
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Content Management
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Today, our journalists can independently publish their articles in less than seven minutes and we no longer need to provide technical support. Flavio Simoes, Information Technology Manager, Grupo Meio & Mensagem
Content Management
Refocus team on creativity
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“With Magnolia, content editors are not only able to edit copy in paragraphs, but also have the ability to create and customize rich interactive features. For example, if you have an interactive screenshot, with clickable and hoverable areas, editors can simply enter parameters themselves.” Mark Halvorson, Head of Creative Strategy and Video, Atlassian
Content Management
To deliver good experience to customers
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“With Magnolia, we reinvented Virgin America’s digital content presence to complement and support our recently re-launched website. We rely heavily on our site both to generate revenue, as well as to reinforce our brand – Magnolia understood our dual goals for the website and their CMS is an important component of a truly revolutionary airline site that makes it easier for travelers to book and manage travel – and explore our branded content – across devices.” Luanne Calvert, CMO, Virgin America
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“Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM
Pete
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Content is again major differentiator
“Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM
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Content helps reinforce
your brand
“Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM
Content is again major differentiator
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Retailers are becoming again content
producers
Blogs
Events
Magazines
Campaigns
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Content helps reinforce
your brand
Content is again major differentiator
“Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM
“How we shopped 18 months ago is completely different from how we shop today” Partner Manager, Cloud based e-commerce vendor
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Your shop needs to
change too!
Content helps reinforce
your brand
Content is again major differentiator
“Today’s e-commerce is 90% content and 10% transaction” Dean Adams,Commerce Solution Specialist, IBM
“How we shopped 18 months ago is completely different from how we shop today” Partner Manager, Cloud based e-commerce vendor
Thank You!45
