1. Information ModelsDelivering agile, high impact BIEhtisham
Rao, Director BI/BillingMobilink, Pakistan
2. Business group orNext level of improvement? The BICC to be
formedto lead businessInformation initiative.side Modelsuser layer
Top Down Approach; User centered information Models built on
context and- User Drivenobjective driven requirements - Contextual-
Predictive AnalyticsVisualizationPRESENTATION LAYER RulesContext
MapsSales SegmentsCustomerMCOM/CareOthers ControlledUser
VocabularyBusiness VOMSSemantic data layerRulesFormalizationBI
LayerPostpaid RevenueAnalyticsContextualize Daily / ADSs for
DataPOS/RIMediationMonthlyMining (eFiCs) Data Aggregates Data
Layer/ DWH Billing/Charging CRM / Sales VOMS Other SourceSystemsCDR
3. A look at the proposed ArchitectureUser defined information
Architecture (terms,dimensions, relevance, context)Models target
organizational dimensions to enableatomic contexts and
rulesSemantic layer allows data to business objectcorrelation,
sanity checks, rules and visualizationVAS IM Postpaid IM Products
IM Analytics Sales IMData Warehouse Architecture Data Warehouse
Infrastructure (ETL & Sourcing) What information to
source?Which system to source it from?What Rules to apply? Business
/ETL Rules 4. User Experience Designis the key 5. The top down
designapproach 6. Mental ModelAlignment Mental model with above the
line design grouping user tasks into conceptual groups Semantic
data model broken down into business data objects 7. The UXD
Deliverables 8. Case- sales information model 9. Daily KPIDaily
Salescomparison at VolumesNationwide View National and Regional
Levelbuying power ofVariance fromRetailer classcustomers based on
previous week measures theirrecharge sales in theselling potential
past week 10. Summary Ticker Regional View Market float
quantitative Regional Sales indicates the stockKPIs.available in
theVolumes market. Hourly salesRegions MTD Weekly Journey Top 60
Franchisestrends forachievement withPlan compliance. Nationwide by
regional demandRegion.respect to targets pockets 11. Visible
improvement 12. Some tips 13. IN Swap & VAS information
modelScope Like for like information SWAPA Subscriber level
Migration of existing IN feature set to attributes IN Swapnew IN
Scalable subscriber based pricing Convergent information
architecturecapability SubscriberPackageFeatureScope Product based
information model UC Designed to measure productVAS/Product
Discountrevenues, uptakes with respect toModel location and
subscriber level profiling To be launched in sync with IN Swap
B(followed by the swap)Product views 14. Postpaid information
modelScope Postpaid customer lifecycle (near real time) Product
information visibility (near real time) Hierarchical reporting
capability C P Print process Credit management reporting including
Age debt and blocking C PBillingMulti Channel C Enterprise level
reporting on KPIs RatingRating Operational efficiencies and data
quality for billing PEvent Format Billing MediationCustomer
experience transformation through bettercredit management and
proactive provisioning. 15. Thank you.Id love to take your
questions.Twitter: @eraoBlog: www.aeracture.com
