Embed Size (px)
Citation preview
India Television Market By Type, By Feature, By Resolution, By Size, By Leading City, By
Point of S ale, Competit ion Forecast & Opportunities , 2011 – 2021
M a r k e t I n t e l l i g e n c e . C o n s u l t i n g
T a b l e o f C o n t e n t s
© TechSci Research
2
S No. Contents
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Television Market Overview
5. India Television Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (LED, LCD, Plasma & OLED)
5.2.2. By Feature (Curved TV, 3D TV, Smart TV & Others)
5.2.3. By Resolution (Ultra HD, Full HD & HD)
5.2.4. By Size (Below 21”, 22”-30”, 31”-40”, 41”-50”, 51”-60” & 60” & Above)
5.2.5. By End Use (Residential, Commercial, Institutional & Industrial)
5.2.6 By Region
5.2.7 By Leading City
5.2.8By Point of Sale (Multi Brand Retail Outlets (MBOs), Exclusive Brand Outlets (EBOs), Online Sales Channel & Supermarkets/Hypermarkets)
5.2.9 By Company
5.3. Market Attractiveness Index
6. India LED Television Outlook
6.1. Market Size & Forecast
6.1.1. By Value
T a b l e o f C o n t e n t s
© TechSci Research
3
S No. Contents
6.2. Market Share & Forecast
6.2.1. By Feature (Curved TV, 3D TV, Smart TV & Others)
6.2.2 By Resolution (Ultra HD, Full HD & HD)
6.2.3. By Size (Below 21”, 22”-30”, 31”-40”, 41”-50”, 51”-60” & 60” & Above)
6.3. Pricing Analysis
7. India LCD Television Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Resolution (Full HD & HD)
7.2.2 By Size (Below 21”, 22”-30”, 31”-40” & 41”-50”)
7.3. Pricing Analysis
8. India Plasma Television Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Feature (Smart TV, 3D TV & Others)
8.2.2. By Resolution (Full HD & HD)
8.2.3. By Size (41”-50”, 51”-60” & 60” & Above)
8.3. Pricing Analysis
9. India OLED Television Market Outlook
9.1. Market Size & Forecast
T a b l e o f C o n t e n t s
© TechSci Research
4
S No. Contents
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Feature (Smart TV, 3D TV & Curved TV)
9.2.2. By Size
9.3. Pricing Analysis
10. Supply Chain Analysis
11. Import & Export Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
13.1. Growing Adoption of Big Screen Televisions
13.2. Smart Televisions
13.3. Energy Efficient Televisions
13.4. Increasing Digitization
13.5. Ultra Size Projector televisions
14. Policy & Regulatory Landscape
15. India Economic Profile
16. Competitive Landscape
16.1. Competition Matrix
16.2. Company Profiles
16.2.1. Samsung Electronic Pvt. Ltd.
T a b l e o f C o n t e n t s
© TechSci Research
5
S No. Contents
16.2.2. LG Electronics India Pvt. Ltd.
16.2.3. Sony India Pvt. Ltd.
16.2.4. Videocon Industries Ltd.
16.2.7. Philips India Ltd.
16.2.8. Micromax Informatics LTD.
16.2.9. Panasonic India Pvt. Ltd.
16.2.10 Intex Technologies Ltd.
16.2.11 Hitachi India Pvt. Ltd.
16.2.12 Sharp India Ltd
17. Strategic Recommendations
18. About Us & Disclaimer
P r o d u c t O v e r v i e w
© TechSci Research
6
LED TVs is basically the
upgradation of LCD
television. LED TV uses
Light Emitting Diode
(LED) to produce picture,
instead of Cathode
Fluorescent Lights
(CCFLs), which are used
in LCD TV.
Moreover, LED TV
uses Thin-film-transistor
liquid-crystal display
(TFT LCD) technology,
which is also used in LCD
TVs.
OLED TV is a television
display based on the
technology of Organic Light
Emitting Diode (OLED).
OLED TV is different than
LED TV as the OLED display
uses organic substance as
a semi-conductor material
in LED. Organic LED
consists of thin film of
carbon material between
two conductors. The image
is produced by applying
electricity to the organic
LEDs that produce light as
a result of a process called
Electrophosphorescence.
LCD TV is based on the
technology of Liquid
Crystal Display (LCD).
LCD TVs are more energy
efficient than plasma
displays because they
function by blocking the
light rather than emitting
the light. The process
which LCD uses to
generate picture on the
display uses passive
matrix or active matrix
display.
Plasma TVs are televisions
which use technology in
which each pixel on the
display screen is
illuminated by charged
gas (Plasma). Plasma is
congested between two
thin sheets of glass, where
charged gas is passed
between them to generate
electricity into the semi-
conductors that produces
picture.
LED TV OLED TV LCD TV Plasma TV
R e s e a r c h M e t h o d o l o g y
© TechSci Research
7
Research
Information regarding television market in India was gathered through primary research
surveys from various televisions companies,
distributors and retailers.
Secondary data was collected from
company websites, company annual
reports, credible paid databases, internal databases and other secondary sources.
Evaluation and Validation
The collected information was evaluated by our industry experts.
While compiling data, we have validated all collected information from multiple sources and data warehouses in order to present the most accurate
and precise information of India television market.
Analysis
Various aspects of the televisions industry in
India have been comprehensively monitored and
analyzed by the team of industry experts.
TechSci Research identified and analyzed
all emerging trends drivers and challenges
in India television market.
Presentation
The information analyzed was then
represented in chronological order to depict a meaningful and clear picture of
the market.
Segmental shares with forecasts for the industry based on the in-depth analysis of market dynamics, prevalent trends,
major developments and growth
opportunities have also been also
presented in the report.
R e s e a r c h M e t h o d o l o g y
© TechSci Research
8
Companies Interviewed Secondary Sources
• Panasonic
• Videocon
• Samsung
• LG
• Sanyo
• Weston
• Hill Take Enterprise
• SIX Cube creations Pvt. Ltd.
• A. A. Enterprises
• Sony
• Philips
• Onida
• Hitachi
• Toshiba
• ASSOCHAM
• Indian Brand Equity Foundation (IBEF)
• Company Annual Reports
• Financial Express
• Company Websites
• Exchange Source
• Press Releases
• World Bank
• Industry Magazines
• Industry Reports
• News Dailies
• Agricultural and Processed Food Products
Export Development Authority
• India Census 2011
At TechSci Research, we proactively focus on monitoring the markets and constantly infuse innovations in our
research methodologies. We have pioneered and deployed unique and innovative methodologies that govern all
aspects and provide clear picture of the markets to our clients.
A vast analysis is done on the performance of India television market by considering various factors, such as
increasing disposable income, increasing preference of big screen televisions, growing technological
advancements and booming urbanization. This will enable our clients in developing their strategies and
investment plans for growth and explore various opportunities in India television market.
I n d u s t r y B r i e f
9
India Television Market to Cross $ 9 Billion by 2021
According to TechSci Research report, “India Television Market By Type, By Feature, By Resolution, By Size, By Leading City,By Point of Sale, Competition Forecast & Opportunities, 2011–2021”, the television market in India is anticipated to crossUS$ 9 Billion by the end of 2021. With a population of over a billion, India is one of the major developing countries withhuge middle class population base and rising per capita income. In recent years, Indian television market has witnesseddrastic transformations, with consumer preference changing from CRT TVs to Smart TVs. With emergence of newtechnologies and robust adoption of these technology equipped televisions, the India television market is expected to growat a robust pace during 2011-2015.
With increasing digitization, the number of DTH users in India is expected to increase from 43 million in 2015 to 62 millionby 2021. In order to ensure 100% digitization across the country, the Government of India allowed 100% FDI, throughautomatic route, for broadcast carriage services like teleport, cable services and head-end-in-the-sky (HITS). Backed byfavorable government policies and increasing number of DTH users, the demand for televisions, especially Smart TV, isexpected to increase in the next five years.
During the last fifteen years, about 90 million people shifted from rural to urban areas in India, which resulted in increase inthe number of cities with more than 1 million population in the country from 25 in 2001 to around 50 in 2014. Moreover,more than 50 million new houses were constructed in urban India during 2001 – 2014. The same trend is likely to continuein the coming decade as well. Increasing urbanization and growing number of households are some of the factors which areexpected to propel the growth of the country’s television market during 2016-2021.
“Electricity costs are increasing every year, and will continue to rise in the future as well. With increasing electricity cost,consumers are upgrading their old electronic appliances, including television, to energy efficient appliances. LED TV as wellas LCD TV are energy efficient, and both comprises of different dimming technology to save electricity. LED televisions are30% more energy efficient as compared to LCD television. A 32-inch LCD TV consumes 95-100 watts, while LED TV of thesame size consumes only about 55 watts. While, Plasma TV consumes around 140 watts, which is more than electricityconsumption by LED TV, which is around 70-80 watts. Hence, with increasing electricity concerns, companies involved in thebusiness of television in India are launching energy efficient televisions.” said Mr. Karan Chechi, Research Director withTechSci Research, a research based global management consulting firm.
© TechSci Research
10
1 2 3 4 5 7 8 9 10 11 123 5 7 9 11
15 17 19 21 23 25
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Value (USD Billion) Volume (Million Units)
India Television Market Size, By Value (USD Billion), By
Volume (Million Units), 2011-2021F
Source:XXXXXNote: These are dummy figures; please purchase our report for actual data
5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
15% 15% 15% 15% 15% 15% 15% 15% 15% 15% 15%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
31”- 40” 41”- 50” 22”- 30”
Below 21” 51”- 60” 60” & Above
India Television Market Share, By Size, By Value, 2011-2021F
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
0.00 1.00 2.00 3.00 4.00 5.00
PLASMA
LCD
LED
OLED
India Television Market Attractiveness Index, By Type, By Value,
2015-2021F
S a m p l e D a t a - S n a p s h o t
India LED Television Market Size, By Value (USD Billion), By
Volume (Million Units), 2011-2021F
1 2 3 4 5 7 8 9 10 11 12
3 5 7 9 1115 17 19 21 23 25
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
Value (USD Billion) Volume (Million Units)10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
30% 30% 30% 30% 30% 30% 30% 30% 30% 30% 30%
40% 40% 40% 40% 40% 40% 40% 40% 40% 40% 40%
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
OLED Plasma LCD LED
India Television Market Share, By Type, By Value, 2011-2021F
3
5
7
9
11
12
34
5
2011 2012 2013 2014 2015
Imports Exports
India Color Television Set of
Screen up to 36 cm Imports &
Exports, By Value, 2011-2015
(USD Million)
India Color Television Set of
Screen up to 36 & 54 cm
Imports & Exports, By Value,
2011-2015 (USD Million)
3
5
7
9
11
12
34
5
2011 2012 2013 2014 2015
Imports Exports
R e p o r t O r d e r i n g
To View Sample OR Purchase Report
Report Price
Report Name: India Television Market By Type, By Feature, By Resolution,
By Size, By Leading City, By Point of Sale, Competition Forecast &
Opportunities, 2011 – 2021
License Type Price
Electronic Access - Single User License $2500
CD-ROM Mail Delivery $3000
Hard Copy Mail Delivery $3500
Electronic Access - Multi-User License $5000
11
A b o u t U s & D i s c l a i m e r
12
© TechSci Research
About Us
TechSci Research is a global market research and consulting company with offices in the US, the UK and India. TechSci Research
provides market research reports in a number of areas to organizations. The company uses innovative business models that focus on
improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of
both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,
regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a
uniquely rich evaluation of the opportunities available in the market.
Related Reports
Global Pet Coke to Chemicals Market By Derivative, By End Use Application, Competition Forecast and
Opportunities, 2011 – 2025
Global Masterbatch Market By Type, By End User, By Region, Competition Forecast & Opportunities, 2011 – 2021
GCC Construction Chemicals Market By Type, By End User, Competition Forecast and Opportunities, 2011 – 2021
Partial List of Clients
TechSci Research – North America
708 Third Avenue, Manhattan,
New York, United States
Tel: +1- 646- 360- 1656
Email: [email protected]
www.techsciresearch.com
TechSci Research – Europe
54, Oldbrook, Bretton,
Peterborough,
United Kingdom
Email: [email protected]
www.techsciresearch.com
TechSci Research – Asia-Pacific
B – 44, Sector – 57, Noida, National
Capital Region, U.P. - India
Tel: +91-120-4523900
Email: [email protected]
www.techsciresearch.com
Disclaimer
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is madethat it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from varioussources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness ofany information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially statesthat it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts,can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internalconsumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
