Increase Uptake and Engagement with your Event

App

Solutions for:

Agenda

1. The Benefits Why focusing on Marketing and Launching your solutions is worthwhile

2. The StrategyWhen, where and how to get the best uptake and

engagement

The Benefits Why focusing on launching and

marketing your event app is worthwhile

Exhibitors, Sponsors and Partners:• More Exposure; more from their participation

For Attendees:• More successful networking, better time management

For Organizers:• Intelligent insight insight attendee behaviors to analyze and personalize

Increase Uptake and Engagement

The StrategyWhen, where and how to launch

and market your solutions

When used alongside a web

portal

Web gives your attendees a reason to start using your

solutions early

The Strategy – Web and Mobile

Have it live early• At least a month before

registration• More chance to get better

uptake• More time to plan on the

desktop

Integrate with your registration• Prompt to download at registration• Provide an app username & password

at registration

The Strategy – From Registration

The Strategy

On registration badges• Add a QR code for the mobile app on the

back of the badge

Only provide e-badges in the app• Instead of physical so that it is imperative

to download the app

The StrategyEvent Website• Banners throughout your website

On Mobile Website• Add as a pop-up, linking straight to

the correct app marketplace

Email Signatures• For all employees, featuring a

Download the app/use the web portal

Promotional Video• Add to YouTube and onto your

website

3 MONTHS

2 MONTHS

1 MONTH

In your Event Brochure • Highlighting key benefits and

inclusion of a download QR code

Email Marketing• eBlast dedicated to the app• On all event communications

Competition or Exclusive Content• Incentivize downloads

The Strategy – 2-3 months before the event

Signage• Encourage to download the app

Dedicated Event App Promotion/Support Staff• Re-enforce the benefits

WiFi Hotspots• With app signage

Announce the App at Start of Sessions• Get in front of large amounts of

attendees

At the Event

Continue to use the app for year-round engagement to ensure a receptive audience next time around!Turn it into a news style app and share relevant event and industry content

Top Tip!

Questions?

We’d love to hear from you!