1. #IRWebinars Increase Conversions with a Faster Responsive Website, with a New Approach to Website Delivery Sponsored by Moderator Zak Stambor Managing Editor Internet Retailer Speaker Peter Blum VP of Product Management Instart Logic

2. #IRWebinars The web has been growing faster than stores. 27% 25% 24% 20% 3% 2% 16% 15% 16% 17% 6% 5% 5% 3% 0% -3% 2% 4% 4% 4% -5% 0% 5% 10% 15% 20% 25% 30% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Growth in e- commerce Growth in non-e- commerce retail Annual growth rate 2004-2013, e-commerce versus retail spending* Source: U.S. Commerce Dept., Internet Retailer Note: All other retail sales excludes auto dealers, gasoline stations and fuel dealers, and restaurants and bars. 3. #IRWebinars Mobile commerce soars Mobile devices accounted for 23.1% of online retail sales over four-day Thanksgiving weekend: tablets 15.7%, smartphones 7.4%. Source: IBM Mobile commerce sales grew 80% on Cyber Monday over the same day last year. Source: Adobe 4. #IRWebinars More PCs gather dust 44% 11% 45% Percentage of time on retail web sites Smartphone Tablet PC Source: comScore Inc. 5. #IRWebinars More time online 6. #IRWebinars Mobile sales double in one year Sales up 101% Unique visitors up 37% Page views up 56% Average order value up 12% Conversion rate up 29% Results for more than 350 retailer clients of mobile technology vendor Unbound Commerce. Smartphone statistics for first quarter of 2014 versus first quarter of 2013. 7. #IRWebinars Increase Conversions with a Faster Responsive Website, with a New Approach to Website Delivery Sponsored by Moderator Zak Stambor Managing Editor Internet Retailer Speaker Peter Blum VP of Product Management Instart Logic 8. Increase conversions with a faster responsive website with a new approach to website delivery 9. Agenda Current approaches to desktop, mobile, and tablet sites Responsive sites function and performance impact Image quality and performance impact on conversions New challenges with modern web delivery A new modern solution for fast responsive websites Demo and customer case studies 10. Mobile website approaches Desktop site for all Dedicated desktop, with an m. site Dedicated desktop, mobile, and tablet sites Responsive websites 11. Whats a responsive website look like? 12. Whats the performance look like? Firefox 5Mbps wired 1.7 MB 3.9 seconds Safari on iPad 4 3G 3.1 MB 94 seconds Chrome 5Mbps wired 1.7 MB 3.6 seconds Safari iPhone 5 3G 1.9 MB 38 seconds Source: webpagetest.org, Appurify.webpagetest.org 13. Whats going on? Same images (and data) sent to every device Expensive resizing on the client side Solution: Right image for each device 750 x 422 283KB 300 x 169 283 KB750 x 422 283KB 14. Big, high-resolution images increase user engagement but mean slower page load times 15. Frustrates your mobile/tablet users the most Source: Keynote 2.99 seconds 14.3 seconds 15.8 seconds Source: Keynote Systems, Average response time for retail sites across devices 16. Poor load times destroy conversions 0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-5 >15 Load Time (seconds) Population (%) Conversion rate (%) Conversion rate vs. Load Time Sources: Walmart, Amazon, GlassesDirect 17. Problem : Web delivery designed for desktops LAST MILE MIDDLE MILE FIRST MILE BOTTLENECK 100ms10ms CDNs ADCs 18. Whats changed #1: Wireless Networks and Devices BOTTLENECK EDGE INTERNET 19. 2014 Whats changed #2: Big Complex Sites 2003 20. Performance vs. Quality Current responses Ignoring performance at the expense of user experience Web app developers creating lower quality mobile experiences Automated quality reduction systems from CDNs Result Poor user experience, poor conversions, high bounce rates Reducing download size can improve load times But ultimately does not deliver a great user experience 21. Streaming disrupted downloading FROM DOWNLOADS TO STREAMING FROM DOWNLOADS TO STREAMING FROM DOWNLOADS TO STREAMING ADN CDNVideo x86 Applications Web Applications 22. Instart Logics solution: Web Application Streaming High Performance plus high quality Leverages dramatic advances in capability of browsers/JavaScript Full CDN replacement, same integration process, transparent to users Works equally well for all devices, as well as desktop Web Application 23. Web Application Web App Streaming vs CDN / Application Delivery Web Application CDN 24. Web Application Streaming Demo 25. How Traditional Image Delivery Works 2 Mbps 1,500 KB 5.8 Sec Ready 1,500 KB of JPG/PNG 26. How Instart Logic Image Streaming Works 2 Mbps 1,500 KB of JPG/PNG Initial: 500 KB Next: 1,000 KB 500 KB 1.9 Sec 1,000 KB 3.6 Sec Ready 27. Image Resize as a Service Single high quality version on web server Developers can request any size they want Instart Logic will resize images during delivery Get your performance and conversions back 750 x 422 283KB 300 x 169 28 KB750 x 422 283KB /brownie.jpg /brownie.jpg /brownie.jpg?resize=width:300 28. Image Resize on iPhone Original Image - 575 x 412 (221KB) Right sized Image - 287x 206 (54KB) Original learn about the roast page size Right sized learn about the roast page size 738KB1,459KB Automatic resize for iPhones 29. A unique client-cloud architecture for streaming apps Application Server Web Application Browser API & Resources Application Virtualization Application Intelligence NanoVisor.JS Web Browser Instart Logic Cloud (30 Global locations) Designed as a full replacement for a CDN No changes required for you or end users 30. Case Study: Dollar Shave Club Switched from CDN Conversion Boost 16.8% overall Up to 27% for tablets Up to 126% for smartphones This was the single most impressive conversion win we have experienced to date for anything we have done. - Todd Lehr, VP Engineering 31. Case Study: One Kings Lane Instart Logics key differentiator for us was its intelligent application delivery solution. Given the heavy imagery and high-resolution imagery of our website, Instart logics solution was differentiated. We couldnt find anything like it in the market. - Arun Rajan, CTO, One Kings Lane Switched from CDN Using large immersive images Dramatic performance boost 35% improvement in page load times Offloaded backend servers 32. Summary Responsive websites can help tame the multi-screen world But performance needs to be a key part of your strategy Images are a big impact on performance Replace your CDN with Instart Logic Make your existing web experiences dramatically faster Enables high-resolution images with performance Turn your responsive sites into adaptive sites Improves conversions with no changes for you or your users Request a free trial of the service on our website 33. Pioneering Web Application Streaming